The Apple Watch Series 3 is easily the best Apple Watch so far, but you wouldn’t know it from sales. Although Apple continues to lead the smartwatch industry, a massive 9 out of 10 Apple Watches sold are the older Apple Watch Series 1.
That’s markedly different from the smartphone industry, where Apple’s newest iPhone tends to be the world’s most popular (and certainly Apple’s most popular) handset. That’s even true when it’s a device like the iPhone X that are much pricier than older models.