NBA players have rocked Beats by Dre before games for years but now the company is about to have an even larger presence in the world of basketball.

Beats by Dre revealed today that it has struck a deal that will make it the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball starting when the preseason tips off in October.

Apple’s video offerings could soon rival the biggest streaming service in the game, according to analysts at Morgan Stanley.

Katy Huberty, who has a reputation as one of the best Apple analysts in the industry, thinks video services will be a huge driver of growth for Apple over the next few years. The company’s potential is so huge that Huberty predicts it will rival Netflix by 2025.

Small Fry is the memoir of Lisa Brennan-Jobs, the daughter Steve Jobs didn’t want. Frequently sad and occasionally disturbing, it’s not the airbrushed portrait of Steve that Apple would like to see in print.

But it also relays some charming moments, showing us a side of the Apple co-founder that we’ve never seen before. It’s a glimpse of Steve Jobs at his most personal.

Spectacles by Snap are now a little easier on the eyes thanks to two new styles that add a fashionable flair to the wearable video camera.

The new Spectacles couldn’t look more different. Each has straighter lines and sharp corners, looking more like classic Ray-Ban Wayfarer frames, and should appeal to those turned off by the circular frames.

What do you want from Apple’s next iPhone? A faster processor? A better camera? A truly edge-to-edge screen without the controversial notch?

All of these things would make for nice improvements, but they’re not what most fans are asking for from their next iPhone. Better battery life is actually what tops the wish list in a survey of 1,665 Americans.

You might consider Safari to be the safest web browser for macOS, but one security researcher has proven it’s not completely bulletproof.

Patrick Wardle has demonstrated how hackers can remotely infect a Mac with malicious software using a Safari vulnerability. Apple’s built-in protections can do nothing to stop it.

Instagram is a great way for you and your friends to find expression through images. With a billion monthly users, it’s also one of the most relevant social media platforms, and so a true marketing powerhouse. You might know just which filters to use, but do you know how to market on Instagram?

“It’s this long process of demos and decisions and feedback that creates this long, iterative progression … that leads you from not-very-promising ideas to products you can ship.”

Curious what it was like to work at Apple during its Golden Age of design? What exactly did the creative process look like? On this episode of the Apple Chat podcast, I sit down with Ken Kocienda, a programmer who spent 15 years at Apple during the Steve Jobs era. He worked on the first versions of the Safari web browser, iPhone, iPad and Apple Watch. His new book, Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs, chronicles his experiences working at the company and offers an inside look at the creative process that made the team successful.

On the podcast, Kocienda discusses his role in the development of the iOS keyboard, explaining how text entry evolved and offering insight into the autocorrect algorithm. He walks us through the Darwinian process of creative selection, describing how the demo pyramid functioned to provide feedback and move an idea from prototype to product. Listen in for his experience presenting a demo to Jobs himself and learn how the original spirit of the Macintosh lives on at Apple today!

WhatsApp is finally giving iPhone users media previews inside their notifications.

When you receive an image or a GIF, you’ll have the option to view it without having to unlock your phone and open WhatsApp. The new feature can be disabled if you don’t like it, however.

The six San Francisco Bay Area Apple Stores targeted by thieves in the past several weeks have one thing in common (besides the iPhones, iPads and Macs on display). They don’t have uniformed police officers on site.

Speaking about the crime spree, San Francisco Police Officers Association President Tony Montoya noted that neither the Marina or Union Square Apple Stores in San Francisco have so far been targeted by thieves. His theory about why they’ve escaped the Apple crime spree? Because both have uniformed officers stationed there.

As Apple makes moves to become a provider of streaming video content, it will be among the companies bound by new EU laws, stating that companies dedicate at least 30 percent of their on-demand catalogs to local content.

Roberto Viola, head of the European Commission department which regulates this area, says that the laws are on track to be enshrined in December. “We just need the final vote, but it’s a mere formality,” he recently told trade publication Variety.

Evernote, the popular mobile app for note taking, organizing, tasks lists, and archiving, is going through some hard times. A new report reveals that it has lost multiple senior executives — including its Chief Technology Officer, Chief Financial Officer, Chief Procurement Officer, and head of HR — in the last month.

A tipster told TechCrunch that that Evernote is in a “death spiral.” They claim that paid user growth and active user numbers remain flat, and that the company’s enterprise product offering has failed to catch on with customers.

When Steve Jobs died in 2011, pundits wondered how the company would continue to make great products without him.

The question is partly answered by programmer Ken Kocienda’s new book, Creative Selection, which describes his 15 years working at Apple helping to develop the original iPhone, iPad and Safari web browser.

Kocienda’s book is a remarkable insider’s story that shows how Apple creates the software that it’s rightly famous for.

We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.

But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.

Apple has no problem getting operating system upgrades out to its customers. The vast majority of iPhone and iPad users are running the latest iOS version. And all of these people will be able to make the jump to iOS 12 later this month for free.

Contrast that with Apple’s chief rival. Just a small percentage of Android users have a recent version.

Apple’s iMac lineup hasn’t seen any major design changes in years, but a clever new concept imagines some simple ways that Apple could bring some big innovations to its all-in-one PC. And we’re totally in love.

The Mac Touch concept created by Antonio De Rosa would transform the iMac into a powerful creation PC by adding a revolving and adjustable touchscreen. Video and photo editing, drawing, or even just surfing the internet would feel more magical on this iMac. It even brings back the hockey puck mouse with a new twist.

Take a closer look:

iPhone fans hoping that Apple will bring back its beloved Touch ID features are in for some disappointment.

There were rumors for years that Apple was trying to embed a fingerprint reader into iPhone displays. One of the most reliable Apple analysts in the game is predicting that the technology will not make it to iPhones. Or if it does, it won’t come out this decade.

Many Americans are on holiday this week, but not Apple. It just dropped the tenth macOS Mojave developer beta. And the full non-beta version of this updated laptop and desktop operating system is right around the corner.

The company often introduces iOS betas at the same time as macOS ones, but that hasn’t happened today. Not yet, anyway.

Amazon became the second member of the $1 Trillion Club this morning – then left it after stock prices dipped.

Amazon crossed the threshold at $2050.27, five weeks after Apple was first to reach $1 trillion. By early afternoon, Amazon shares were trading at $2,035.64.

The 6.1-inch iPhone that’s expected to be unveiled next week has the potential to become Apple’s top seller.   Advertising will play a big part of making it so, and a clever graphic artist went ahead and created a TV ad for this upcoming large but inexpensive iOS smartphone.

Watch it now:

There’s a race on to introduce the world’s first folding smartphone, and Samsung appears committed to winning. The head of its mobile division says his company will unveil a foldable phone before the end of this year.

Other companies racing to introduce rival foldable devices include Huawei, Xiaomi, and Oppo. Apple is being more deliberative.

It’s a wait cursor, colorful and spinning, that means your Mac is thinking. But few of us are patient nor amused by its animation, so we give it names like the spinning wheel or beachball “of death.”

Now you can assign the infamous icon a new function – throw pillow.

Right now, a lot of the discussion of Apple’s original video content focuses on the drama series the company is developing. But Apple’s not abandoning its focus on creating videos to promote Apple Music musicians — as a pair of new teaser trailers make clear.

The short teasers are for an upcoming documentary to coincide with Chris, artist Héloïse Letissier’s second album as Christine and The Queens. Check them out below.

Labor Day weekend means chilling out and saving energy. It’s also a chance to check out some of the best deals at the Cult of Mac store. We’ve got massive discounts on virtual surround sound earbuds, a powerful language learning app, and comprehensive lessons in social media marketing. Read on for more details:

Recent job listings on Apple’s hiring page suggest the company is considering giving Apple Maps an AR overhaul.

The move would keep pace with Google, which showed off an AR mapping feature for Google Maps at its I/O event earlier this year. It comes at a particularly interesting time for Apple, as the company recently acquired an AR headset maker. It’s yet another hint that augmented reality won’t stay confined to our iOS devices for long!