Apple’s newest MacBook Air is its fastest, most impressive to date. And now is a great time to buy one, with some retailers offering the biggest discounts we’ve seen so far. What’s more, we can help make your upgrade even more affordable.
Sell your old Mac to Cult of Mac today and you’ll get a nice stack of cash to put toward a new model. We typically pay more than anyone else, and we’re fast!
A new report claims that Apple’s next-gen AirPods won’t arrive until the third quarter of 2021. This backs up a recent report from renowned Apple analyst Ming-Chi Kuo, who recently said that the AirPods 3 are unlikely to launch until Q3 2021.
Prior to this, AirPods 3 had been heavily rumored as being part of Apple’s next product event — originally rumored for March, but then pushed back to April.
Apple could ditch the gray “graphite” option seen in the iPhone 12 Pro for a new matte black color with the iPhone 13, claims Apple tipster Max Weinbach.
In a video posted to the EverythingApplePro YouTube channel Friday, Weinbach shared mockups of the new premium black finish. This would be similar to the black color option available for the regular iPhone 12, but in a high-end matte finish.
It reportedly also will boast a new anti-fingerprint coating to ensure the handset looks its best at all times.
Apple is considering whether to launch a more ruggedized Apple Watch aimed at athletes and people doing outdoor activities in extreme environments, Bloomberg reported Friday.
This device could potentially be launched as early as this year or 2022. Inside Apple, the project is referred to as the “Explorer Edition” Apple Watch. It would offer the same basic functionality as the regular Apple Watch, but with added rubberized impact-resistance and protection — similar to Casio’s G-Shock line of watches.
We’ve all been there. You eagerly place an order for a new iPhone online, then eagerly wait by the door for its arrival, only to have your fun ruined when it turns out that your new iPhone is, in fact, a table.
OK, so we’ve not all been there. But an unnamed Thai man apparently has, after he bought what he thought was a cheap iPhone 7 that turned out to be a novelty desk.
Apple reportedly bought more companies developing artificial intelligence technology over the past five years than anyone else. A prime goal is to make the Siri voice assistant smarter, according to GlobalData, the market-research firm that compiled a list of AI-related acquisitions by many companies.
Consumer Reports on Thursday revealed its “Best Smartphones of 2021.” And Apple’s biggest and most expensive model beat every other iOS device. The iPhone 12 Pro Max was named the “Best iPhone”
According to a recent complaint filed with a U.K. antitrust regulator, Apple and Google are working a bit too closely for comfort. The complaint alleges “collusion at a very senior level” of both companies when it comes to search engines.
But make no mistake: While things certainly cooled down since the days when Apple co-founder Steve Jobs threatened to go to “thermonuclear war” against Google, the two companies remain on a collision course. And the conflict will come over the exact same issue they’re currently allegedly colluding on.
It’s all about the future of search as we know it.
Canadian Angie Carriere dropped her iPhone into a lake while she was ice fishing. A month later, she retrieved off the bottom of the still-frozen lake. And it works.
Watch a video showing the amazing rescue.
For the first time ever, the Steve Jobs Theater is about to become a, well, proper theater through the airing of a play filmed at the Apple Park venue usually used for Apple keynote events.
The play, 12 Angry Men… and Women, is based on the book 12 Angry Men: True Stories of Being a Black Man in America Today. It will be available to watch for free via the Apple TV app from Friday, March 26 through April 22.
One of the big criticisms leveled at Apple over its control of the App Store is that it doesn’t allow ways of side-loading apps. That is to say that, if you want an app on iOS, it’s Apple’s way or the highway.
Apple, however, disagrees. In a response made as part of the Australian consumer watchdog’s probe into the App Store, Apple argues that this is not true at all — because people can create web apps or the internet.
Oprah Winfrey will interview National Youth Poet Laureate Amanda Gorman on her show The Oprah Conversation this Friday. The 23-year-old inaugural poet, author, and activist wrote the poem “The Hill We Climb,” delivered at the inauguration of President Biden and VP Kamala Harris.
“Amanda Gorman is a young woman who stepped into a moment in history with enormous grace and dignity,” said Winfrey in a statement. “I was enthralled by her youthful spirit from the first moment we met, and very much looked forward to hearing her unpack all that has happened to her the past few months.”
Apple has long talked up the strides it’s making when it comes to being an inclusive workplace. However, that doesn’t mean that there aren’t examples of this not being the case.
As reported by Bloomberg Thursday, Apple has lost the early round of a discrimination lawsuit brought against the company by a female engineer from India. She alleges that her two male managers, one from India and the other from Pakistan, treated her as a subservient.
Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12.
Apple could easily fill a 30-second ad talking about how this specially engineered glass is heat-treated so as to develop nano crystals similar to the ones found in ceramics, which are embedded into the glass matrix of the display. It could talk about the difference between hardness and toughness, and give percentage improvements over last year’s model.
But it doesn’t. Because most people only want to know whether this means they can drop their iPhone without it breaking. That’s where the “Fumble” ad comes in.
The fascination with Steve Jobs continues on a decade after he passed away. A handwritten job application the Apple cofounder filled out in 1973 sold on Thursday for $221,747 (£162,000). That’s far more than it went for three years ago.
Wednesday is the twentieth anniversary of Mac OS X. And those who went though the many versions over the decades can download some reminders. Every major new version came with a fresh wallpaper, and they’re all available for free.
An iPhone SE Plus with an edge-to-edge screen and Touch ID in the power button is supposedly coming in the second half of 2021. A concept designer transformed the leaked specs into a beautiful video exploring features of the proposed iOS handset. Watch it now.
OS X, the most important piece of software in Apple history, turns 20 today.
Going on sale in its full, public version on March 24, 2001, Mac OS X 10.0 — code-named Cheetah, the first of many cat-themed names — transformed Apple’s operating system forever. It brought user interface enhancements that persist to this day, as well as technological advances that form the backbone of Apple’s current operating systems. In fact, OS X paved the way for today’s post-PC devices, from the iPhone and Apple Watch to HomePod and Apple TV. If you’d like to know more about Apple’s operating system evolution, check out this deep dive into its history.
While Apple eventually ditched the “OS X” branding for “macOS,” and switched from naming Mac software after big cats to California locations in 2013, Cheetah’s impact continues to be felt two decades after its introduction.
Apple TV+ on Wednesday promised a third season of the comedy series Trying. And it announced the second season of the show about a couple undergoing the herculean trials of adopting a child will debut worldwide in mid-May.
On social media, crowing about the beautiful computer setup you finally finished putting together can be a risky gambit. Because, you know, people. They might just gleefully and repeatedly point out small flaws in your masterpiece as if they’re the main thing. Picky, picky, picky.
Tom Hiddleston has signed on to star with actor Claire Danes in The Essex Serpent for Apple TV+. The drama series is based on a book about Victorian repression, science and faith, and fear of the unknown, which sold upward of 200,000 copies.
The Essex Serpent was originally due to star Keira Knightley in the lead. However, she dropped out of the project as the result of COVID-related scheduling issues. Knightley was replaced by Danes.
Fans of Crash Bandicoot can now get their fix on the go with Crash Bandicoot: On the Run, a brand-new game from Activision and King.
The free-to-play runner features stacks of original Crash content — including new characters and an awesome soundtrack — as well as material you’ll recognize from previous entries in the series.
There are 50 bosses to take on across 12 different lands, and a bunch of skins to collect. Get the game on iPhone and iPad today.
Apple’s new betas are, by definition, a glimpse at the future when it comes to Apple’s upcoming releases — and the latest crop is no different. From new iMacs to a possible controller redesign for Apple TV, here are some of the hardware breadcrumbs they drop about future Apple plans.
Apple took Pages, Numbers and Keynote to 11 on Tuesday. Version 11 of all three iWork productivity applications debuted for macOS, iPad and iPhone.
The highlight of the iOS/iPadOS versions are precise controls for sizing and arranging objects. The macOS version got an updated media browser. Both received a range of other enhancements as well.
PopGrips add a handle to the back of your iPhone, and now there’s a version that’s even more useful thanks to a built-in multitool. Slip out this stainless steel accessory to use the bottle opener, screwdriver and other functions.
PopSockets teamed with multitool-maker SOG on the design.