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Apple Refutes Amazon’s Claim That App Store Is Generic

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mac-app-store

In a recent motion to dismiss a lawsuit filed by Apple to stop Amazon from using its “App Store” trademark, Amazon argued that the term “App Store” was as generic as “book store” or “music store”…. and quoted several remarks by Steve Jobs referring to his competitors’ offerings as “app stores” as proof.

Now Apple’s filed a rebuttal: NUH UH! App Store isn’t generic at all.

This Is The App At The Heart Of Apple Store 2.0 [Screenshots]

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(Update: By the request of Apple’s legal department citing trade secrets, we’ve been asked to pull the images from this post.)

Screenshots of Apple’s new RetailMe application for internal iPads have surfaced today. Full of attractive new features, the software is expected to be the tool every Apple retail employee uses when ‘Apple Store 2.0’ goes live on Sunday.