Apple has a pretty long and storied history naming their products after celebrities. In fact, it goes way back to 1994, when Apple’s engineers code-named the Power Mac 7100 “Carl Sagan” because they hoped to sell “billions and billions” of them. Sagan C&Ded Apple over the codename, which prompted Apple’s engineers to rename the computer internally to the BHA, or “Butt-Head Astronomer.”
Now reports indicate that Apple’s at it again, calling iOS 5’s upcoming Shortcut text-expansion feature after another butthead, Ashton Kutcher.