In 1997, Apple was in deep financial trouble. Wired published a now-famous cover story: “101 Ways to Save Apple.”
Some of the advice was prescient, some was silly, but it was a fascinating list of suggestions. And what actually happened between now and then is even more interesting.
Here, for the first time, is a really detailed followup to each and every one of Wired‘s 101 suggestions.
It looks like Apple’s all set to launch new MacBooks next week, but the launch day is — a Thursday?
What’s up with that? Apple’s big product launches are almost always on Tuesdays. (It allows reporters on the East Coast to fly into California on a workday instead of the weekend).
So why would Apple launch new MacBooks on Thursday February 24?
It’s new MacBook Pros next Thursday February 24, according to MacRumors, citing a “reliable” source.
We’ve since heard reliable confirmation that this information is accurate and that the expected release date is next Thursday, February 24th. The move would be a bit unusual for Apple to launch new machines on a Thursday. So, if you are about to buy a new MacBook Pro, wait until next week.
MacBooks were last updated a year ago with Intel Core i5 and i7 chips. The new machines are likely to get Intel’s latest Sandy Bridge processors, which are faster and a lot less power hungry. Rumors that the machines will have cases made of Liquidmetal are unlikely, but they will probably will be lighter, thinner and have higher-resolution screens. A big price drop is predicted too.
Apple’s said to be releasing five new models, which will include two new 13-inch versions, two new 15-inch versions and one new 17-inch version.
Years ago, the Sun tabloid newspaper kidnapped a donkey and kept it in a Spanish hotel room for a story. Yesterday, Gizmodo hired a plane to take aerial photos of Steve Jobs’ demolished mansion.
Demolition began Monday of the abandoned mansion. Jobs won a long legal battle to have the old pile torn down. He wants to build a smaller, greener place on the property.
More demolition pictures below:
And here are some really beautiful pictures of the Jackling House before it was demolished, courtesy of photographer Jonathan Haeber, who sneaked in one night.
Steve Jobs is sitting next to President Obama. He’s wearing a black turtleneck!
This is an official White House photo. Here it is zoomed in:
It’s unlikely that Apple will use Liquidmetal for the new MacBooks that are expected any day now, but it sure would be sweet. Check out how svelte the machines would be if Apple used the extra-stiff material.
Mockup by designer Dario Crisafulli.
Via SagiaMente.
Who wants one?
Our friends at Hong Kong-based M.I.C. Gadget have received a letter from Apple! It’s not a very nice one though. It concerns the Pineapple CEO action figure, which portrays our favorite technologist as a star-throwing ninja (remember the story about Jobs being stopped at airport security?).
“Mr. Jobs has not consented to the use of his name and/or image in the Product. Unauthorized use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent… The figure and its stand are replications of Mr. Jobs image and Apple’s trademark. The thin attempt to “disguise” the figure in its current iteration does not impact the fact that you are plainly trading on Mr. Jobs image…”
M.I.C. Gadget says it’s sorry and will no longer sell the action figure.
Actually, we are wondering what took the law firm so long to send us an email to request us to cease the marketing and sale of the figure. We reviewed it on January 18, and we received the email on February 8. That’s almost a month time! We believe someone from Apple has bought the figure so the lawyer took so much time to look for us. So, who bought it??
M.I.C. Gadget: Apple Is Not Happy With The Pineapple CEO Action Figure
Imagine this scenario: your Mac crashes and all of your files are gone forever. Do you want this to happen to you? If not, Time Machine is the perfect solution. It automatically backs up your Mac every hour, so you can always have the peace of mind that your files are safe. The video below describes how you can set up Time Machine quickly and easily.
Apple will build a massive store in New York City’s Grand Central Terminal, Cult of Mac independently confirmed.
The store will open in the fall, likely early September — and it will be Apple’s largest retail space in the world.
The store already has a name: Apple Store, Grand Central, according to a source close the company. The source said Apple will be making an internal announcement within the next month or so.
“The company will certainly pull out all the stops on this one,” said the source, who asked not to be named.
This year is the 10th anniversary of Apple retail, and Apple wants to make a big splash, our source said. Apple’s retail operation has been a spectacular success, helping fuel the company’s explosive growth and creating shops that make twice as much money as Tiffany & Co.
Apple’s stock is taking a hit on fresh rumors that Steve Jobs has only a few weeks to live. Apple stock is currently down about three points in after-hours trading. It’s likely to take a big hit tomorrow when the markets reopen. The stock dropped a few points last week on rumors that Jobs was in hospital.
The sleazy rumors, published by the supermarket tabloid National Enquirer, reportedly show photos of Jobs outside the Stanford Cancer Center in Palo Alto, his home town. The pictures don’t seem to be available online, but apparently show Jobs looking very thin and frail. The tabloid says Jobs has dropped from 175lb to just 130lb and has just six weeks to live. The topic is lighting up Twitter.
We don’t know whether the information is correct, but we certainly hope not. Best wishes Steve.
Demolition crews have begun tearing down Steve Jobs’ ramshackle mansion in Woodside.
Preservationists had wanted the historic mansion saved but Jobs wants to build a smaller, modern residence on the property. The 86-year mansion was subject to a long legal battle, which Jobs eventually won. Jobs famously lived in the mansion during the ’80s. It was empty of furniture and he neglected to mow the lawn.
The San Francisco Chronicle talked to a local resident and got a great quote from Jobs’ attorney:
“I just heard a bunch of noise up there and saw it going on,” said Greg Moretti, 37, of Woodside. “Whatever side of the demolition debate you are on, it’s hard to deny that what we are witnessing here today is the loss of a significant piece of California architectural history.”
Jobs’ attorney, Howard Ellman, said, “He applied to demolish the house, we got the house demolition permit, and the demolition started today. What more can I say?”
For a good look on just how run down the mansion was, check out Jonathan Haeber’s amazing photos.
The main point of performer Mike Daisey’s powerful one-man show about Apple and its Chinese factories is that in China, it’s cheaper to have people make products rather than have machines make those products. As a result, people are treated like machines. They perform the same tasks, day in, day out. They work excessively long hours and if they break down, they are discarded. Most tellingly, if they try to commit suicide, the factory puts up big nets around its buildings to catch them. Nothing about the work or the workplace is changed.
It’s these nets that Apple touts in its just-published Supplier Responsibility report, which details the progress it has made during 2011 in imposing standards on its overseas contractors. The report discusses child labor, factory poisonings and conflict materials. A whole section is devoted to the suicides in 2010 at Foxconn, its largest overseas supplier.
Taking screenshots in Mac OS X can be a useful tool. Unfortunately, Apple never talks about this tool, so in turn, it is a relatively unknown feature. In this video, I will show you two easy methods of taking screenshots.
Dude, Valentine’s Day is like four days away! Haven’t bought your sweetie a gift yet? Don’t despair, we have some clever gift ideas that will make you look like a hopeless romantic. Or at least you won’t be in the doghouse!
Above: When saying it just isn’t enough, show her how much you love her with the Love Quotes Wallpaper for Valentines day. With over 450 glow effects in 24 patterns and 20 colors, you are sure to find something for your sweety. The more sickly sweet the better! You can even share by Facebook, Twitter and Email.
Love Quotes Wallpaper for Valentines Day App is available from iTunes for free
Here’s a great tour of Steve Jobs’ other company, Pixar, courtesy of the New York Times.
After consistently undervaluing Apple, Wall St. analysts are now saying the company should be the most valuable company on Earth.
At least five firms Wall St. have upped their 12-month forecasts to an average of $467, putting Apple’s market cap at $433.7 billion, way past Exxon Mobil’s $423.2 billion.
Apple’s stock hit a new all-time high today of $355.12, valuing it at $326.6 billion. The biggest bull on Apple’s stock, Ticonderoga Securities, says it’s going to $550 thanks to future sales in China.
Have you ever wanted to put DVDs on your iPhone or Apple TV but just didn’t know how? Here’s how. This video goes through the process of converting video using the free Mac ripping software, Handbrake, step by step.
Apple has finally released the Gold Master version of Xcode 4 after releasing it earlier today and then pulling it suddenly reverting back to the sixth beta preview that was previously released. Why this happened isn’t known and I don’t expect Apple to explain it.
However, now it is back and I highly recommend it. I have to say it is a welcome addition to my developer tools since the crazy multi-window interface of Xcode 3 wasn’t something I liked using.
Xcode 4 introduces a fully updated integrated design environment for Mac and iOS developers — the type of environment I’m more comfortable in. It offers a lot of really nice new tools that were first introduced at last years WWDC.
Check out the new features in Xcode 4 and if you are a registered Mac or iOS developer get a copy of Xcode 4 GM now.
It looks like Nvidia’s fastest graphics cards could be headed for the Mac — courtesy of an unofficial hack.
The Russian hacker known as Netkas has hinted that he’s cracked Nvidia’s Fermi ROM, the firmware underlying its most powerful cards, which are currently Windows-only.
In a post titled “On the mac’s fermi ROM,” Netkas posted a winking smiley face — a hint that he’s cracked the drivers for Nvdia’s most powerful line of graphics cards.
Netkas is a highly regarded hacker, most famous for his Hackintosh EFI Bootloader hack, which allows generic PC hardware to run Mac OS X.
Given the hacker’s reputation, it is “certain that he has found a way,” says HardMac, which follows graphics hacks closely. Hardmac reckons Netkas was able to adapt the ROM of Nvidia’s Quadro FX 4000, which has Mac drivers.
HardMac is hoping to see Mac ROM for Nvidia’s GTX 580, the most powerful Fermi card available.
There’s a thriving hacking underground that unofficially adapts Mac drivers for Windows PC cards, which are usually much cheaper than their Mac counterparts.
I think performer/journalist Mike Daisey has very important things to things to say about Apple, the electronics industry, and modern industrial production.
Go see his hilarious but upsetting one-man show at Berkeley Rep, or watch this great TechCrunch interview:
Proving that fact is always more interesting than fiction, ad man Steve Hayden remembers the making of Apple’s 1984 ad in AdWeek this week.
Marking the 27th anniversary, Hayden describes the utterly chaotic process behind the making of what’s been called “the best TV commercial ever.” Everyone hated it, and no one wanted it to run except Steve Wozniak, who offered to pay half the costs himself.
The first version of the spot was more Jetsons than Metropolis. The intention was to remove people’s fears of technology at a time when owning your own computer made about as much sense as owning your own cruise missile. We wanted to democratize technology, telling people that the power was now literally in their hands.
AdWeek: ‘1984’: As Good as It Gets
SAN FRANCISCO, MACWORLD 2011 — Even without Apple, Macworld 2011 was packed and there was a great vibe. Check out some of the most interesting products on the show floor.
Above: These wholesome twins at the ShedWorx booth were so nice. ShedWorx develops VoltaicHD video conversion software for the Mac.
Columnist Jeff Yang has a great piece on how Steve Jobs used his extreme focus to make Apple into the new Sony.
There’s tons of great stuff in here. It’s a very well-informed piece.
Here’s Yang talking about how Jobs’ study of Zen has influenced his approach to design, which I’ve never seen discussed before:
SAN FRANCISCO, MACWORLD 2011 — Macworld 2011 is in full swing. Even without Apple, the show is packed and there’s a great vibe. The best thing is the people. Check out some of the many friendly faces and interesting products on the show floor.
Above: Three-year-old Hope Malabed takes a break with an iPad. There’s lots of kids with iDevices at Macworld.
SAN FRANCISCO, MACWORLD 2011 — Macworld 2011 is in full swing. Even without Apple, the show is packed and there’s a great vibe. The best thing is the people. Check out some of the many friendly faces and interesting products on the show floor.
Above: Cute girls in short tube dresses. Good thing are weather here is unseasonably warm! They are promoting MacKeeper and boy did they get a lot of attention!