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Lines Already For iPhone 2.0?

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Blogger Jon Accarrino of Methodshop reports that lines are already forming in NYC for iPhone 2.0, which is rumored to be launched on June 9 (the first day of Apple’s WWDC and Steve Jobs’ opening speech).

Jon went by Apple’s 5th Avenue store this morning and found a line of about 50 people all waiting for iPhones — or so retail staffers told him.

Jon thinks the liner-uppers are already waiting up for the new iPhone.

Noting that many in line are Asian, Jon speculates they are from NYC’s Chinatown, and are being paid to wait in line. But I find it hard to believe that people are willing to pay a line-sitter for two weeks or more — especially when there’s no indication there will shortages, which prompted the lines first time around.

Reading between the lines of Jon’s report, I’ll bet they are being paid to snap up dwindling supplies of iPhone 1.0 to be sent overseas. As long as Apple places restrictions on the number of iPhones people can buy (currently 5) and there are not yet official channels, there’ll be demand for grey market iPhones.

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Used iPhones Worth $1,000 in Ukraine — Even Scratched Ones

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Picture: The president of Ukraine, Viktor Yushenko, yakking on his iPhone. The iPhone is hot in the Slavic country. From iPhone Code.

Used iPhones are worth more than $1,000 in Ukraine, according to the Craigslist buyer who just purchased my slightly scratched iPhone for (get this) $350.

The buyer, named Claude, is heading to Ukraine next week on business and everyone he meets will ask him for an iPhone, he says. He’s sold dozens of iPhones, new and used: It doesn’t really matter.

In fact, I sold him two iPhones: a virgin 16-Gbyte model still sealed in its box, and my slightly worn day-to-day iPhone, an original 8-Gbyte model.

I got $850 for both phones — $500 for the new one (it retails for $500 + $40 tax) and $350 for the used iPhone (it sells new for $400 + $34 tax. I paid $600 minus a $100 rebate).

I felt pretty good until Claude told me he’ll be getting at least $1,000 for the used iPhone in Ukraine, and more for the new one. WTF! — thanks for telling me!

Still, it’s not all gravy. Claude says he has to keep the iPhones on his person when passing through customs, or they disappear from his luggage. Likewise the chargers, cords and everything else. Plus, he has to bribe every official he meets.

Claude wasn’t aware there’s a new iPhone model expected next month (which is why I’m selling). Not that it mattered. He says he’ll take all and any iPhones I can send his way.

Anyone want to get rid of their old iPhone?

Selling an iPhone on Craigslist — “No Receipt Needed, If You Know What I Mean”

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It seems there’s lots of people desperate to get their hands on unopened iPhones — even a couple of weeks before older models are outdated.

A couple of months ago I bought a 16-Gbyte iPhone at the Apple Store, thinking I’d upgrade from my original 8-Gbyte iPhone. But then rumors of the iPhone 2.0 started catching fire, so I didn’t open it. With the release of a 3G iPhone looking likely in early June, I thought it better to wait.

Trouble is, I waited too long to return the unopened iPhone to the Apple Store, which has a two-week return policy. So earlier this week, I put it on Craigslist for $550 ($50 over retail) and crossed my fingers.

Boy, was I surprised. I’ve had several offers, many of them for the inflated price. Most of these buyers asked me if I had more than one phone.

The first offer came in just a few seconds after I posted the ad. The buyer, who I’m meeting this afternoon, wrote: “I will need as many as you have. no receipt needed if you know what I mean.”

The iPhone must be headed overseas. Apple has a policy limiting sales to five iPhones per customer — checked against their credit card.

I’ll be asking the buyer some questions this afternoon about his interest in buying multiple, unopened iPhones.

Link to “iPhone wanted” ads on SF Craigslist.

Fortune Reports Next iPhone Will Start at $199

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Take this with a grain of salt, but Fortune’s Scott Moritz has filed a report claiming that AT&T will subsidize the price of the hotly awaited 3G iPhone down to start at $199 with a two-year agreement, which would be a clear sign that the company is serious about starting to move some massive numbers of the device when it drops in June.

There are definitely parts of the story that I don’t buy — I don’t think Apple is going to go 8 and 16 gig on the new iPhone, let alone “8-gigabit-memory and 16-gigabit-memory,” and the pricing strategy only makes sense if the iPhone is non-exclusive to AT&T. If Apple’s selling the 3G iPhone unlocked at Apple Stores for $200 more, this makes sense. If not, this is just bizarre.

Thoughts? I really hope we see a 32-gigabyte model of the 3G iPhone – that makes it not just a nano replacement for me, but an actual iPod replacement.

FORTUNE: Techland AT&T to cut the price of Apple’s new iPhone

Thanks, Matt!

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Rumor Watch: Analyst Claims 10 Million 3G iPhones on the Way

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While I’m sticking to my original guess that we won’t see a new version of the iPhone until June to coincide with the final release of the 2.0 firmware and enterprise support, everyone’s starting to agitate for a 3G iPhone sooner rather than later. First it was Kevin Rose, and, continuing the cycle, a credulous analyst has entered the fray.

Gartner’s Ken Dulaney, citing foreign sources, says 10 million 3G iPhones have been ordered by Apple for delivery in the near future. He cites European demand for greater data speed as driving Apple’s decision.

Then again, he also says the next iPhone will have an OLED screen which…ain’t happening, not in this life. We should be in for a couple of fun months, though.

iPod Observer via Epicenter

Gartner Research Notices that iPhone Enterprise Support is Coming

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Technology analysts are always on the cutting edge of the news out of Silicon Valley. Why, just last night, Gartner Research realized that Apple had licensed Exchange Active Sync, making the iPhone a great option for smart phone users. And they only noticed two weeks after it was announced!

I kid, of course, The report praising the iPhone’s readiness for business customers puts Apple firmly on a competitive plane with Blackberry, Windows Mobile, and S60 phones. Less than a year after its launch as a multimedia device, the iPhone is poised to really take charge in the smart phone space. That’s a big deal, and the endorsement from Gartner does mean a lot to some people making IT support decisions in big companies.

Apple has never had real success in corporate sales, so I can’t wait to see how the iPhone does once it’s ready for its close-up. This note is a sign that it has a fair shot at success.

Via Barrons

Rumors of iTunes Subscriptions Don’t Quite Ring True

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Though the Financial Times is without question a vastly more reliable source than most places that spawn rumors of Apple’s impending moves, I just can’t convince myself to buy into reports that Apple wants to create a monthly iTunes subscription plan or all-you-can eat music business model with the purchase of an iPod or iPhone. It isn’t their style

While denials from Steve Jobs are usually a good way to spot what he’s working on, this is an area where he has remained steadfast. He believes that people want to own their music, and I believe that he’s right. Sure, I love to sample music as much as anyone else, but the songs that I keep are really personal to me. Renting music just doesn’t work out. Even if Nokia is doing it, too.

Moreover, the monthly subscription business model is one that Apple hasn’t ever offered before to anyone. Not for movies, TV, or software. In fact, Apple’s only experience of recurring payments are with the iPhone’s service fees, which the company gets just a small slice of. There are far too many accounting headaches to resolve to make it worthwhile, and the record companies are angry at Apple. At Apple’s restaurant, they dine ala carte.

UPDATE WITH VIDEO: American Idol Flagrantly Pitches iPhone

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Even though it was announced a month ago that “American Idol” had made the iPhone its official phone, and we all know that “Idol” is the most crassly commercial TV show in the history of the galaxy, I don’t think anyone was prepared for the abomination that aired midway through last night’s episode.

After “returning” from an ad break, host Ryan Seacrest reached into the audience to pull an iPhone from the hands of a female “audience member.” He then used the iPhone to visit the “Idol” website, text in a vote for a contestant, and show how easy it is to use the WiFi iTunes Store to download content “directly to your device.” I threw up in my mouth during the segment – A LOT.

I don’t know, can association with Ryan Seacrest make the iPhone less appealing? It’ll take a little while for the taint to wash away, so far as I’m concerned. I’ll post the clip if and when it turns up…

Crazy Kart 2 for iPhone Looks Like Phenomenal Mario Kart Rip-Off

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Int13, a prominent mobile games developer, has released a video showing its racing game, “Crazy Kart 2,” running on the iPhone. I hadn’t seen the title before, but I’m pretty impressed by the demo. Nice environments and graphics, wacky gameplay highly reminiscent of “Mario Kart,” but, you know, touch-controlled steering wheel! I can’t wait to see the state of the iPhone gaming platform a year from today…

Via iPhoneAlley

The Real Opportunity of iPhone Games

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I’ve been saying for quite some time that the iPhone and iPod touch would eventually become killer gaming devices. Last week’s SDK presentation in Cupertino finally showed what was possible: Multi-touch and accelerometer-driven GameCube and PS2-quality visuals on the most compelling mobile multimedia platform in the world. It’s actually a lot better than what I was expecting in terms of 3-D visuals performance. Right now, it blows the DS and PSP away visually.

But does that matter? Do we need another portable games platform?

Yes. But not the way you might think. Though Apple is dazzling with visuals and gameplay from upcoming major publisher titles. And iPhone Spore and Monkey Ball will be cool, as will Pac-Man and the new version of Galaga that have been announced. But that’s not what will make the iPhone and touch must-have gaming platforms. What will make them take off and start to pull players away from PSP in particular will be the user-generated games. The creativity of the developer community. Anyone who comes up with a good game can get it published on the App Store and make some serious cash off of it if it takes off. That’s one hell of an incentive to break new ground. I’m tempted myself.

Now, on computers, and even on cell phones, user-designed games are a dime a dozen, and many of them are of far lower-quality than what the commercial publishers create. But this is different. This is a real platform with sophisticated tools available to everyone. There has never been a portable games platform of this power and pro-gaming features that has been this open to outsiders and upstarts. The DS is closed. So’s the PSP. Most cell phones have horrendous gaming interfaces. Keyboards and mice are great for MMORPGs and First Person Shooters but little else. The iPhone will be relatively open, has a great distribution model, and the best interface in the world for portable games.

So keep an eye out. I’m willing to forecast here and now that the best-selling game for iPhone by the end of 2008 will be made by a virtual unknown. Anyone throwing in?

Apple Touts 100,000 SDK Downloads – Including You?

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index_steps_1In just four days, Apple has seen the iPhone SDK downloaded more than 100,000 times. In the release, Cupertino notes that ever more major developers are getting on-board with iPhone development, including blogging kingpins Six Apart and Pac-Man purveyors Namco.

I think that’s all fine and good, but I’m not excited to see what the existing powers can do with the iPhone. I’m psyched about what the freeware and shareware community can do on this platform, particularly for games. I have a lot more to say about that (see the previous post), but I’m most interested to hear if any of you are in the development community yet. If so, what are you working on? I’d love to spotlight some Apple fan creativity on this page.

Dev Team Unlocks iPhone 2.0 Already

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Less than a week after Apple showed off all of the tantalizing SDK and Enterprise features of iPhone OS 2.0, the iPhone Dev Team has announced that it has fully unlocked the iPhone, patching its firmware to work with any carrier and allow the installation of any application, not just what Apple distributes through iTunes.

This is a really big deal, and I’m curious to see how it plays out in the coming months. Apple has made it very clear that it will do whatever it can to relock the iPhone whenever an exploit is discovered. According to the Dev Team, however, this firmware patch, called “Project Pwnage” is unfixable by Apple. I don’t buy it yet, but if this code remains quiet until the official launch of iPhone OS 2, this could be an invaluable tool for anyone who wants the full iPhone experience without AT&T.

Still, a lot of time between now and then, and Apple is as dedicated to lock things down as the hacking community is to opening them up.

Via Gizmodo

Apple Announces iPhone 2.0 Software, featuring SDK and Enterprise…for June release

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At its developer event his morning, Apple showed off the iPhone and iPod touch OS 2.0, which is quite an amazing update. It’s got fully loaded Exchange ActiveSync support, a full SDK opening up the complete iPhone toolkit – Spore and Super Monkey Ball for iPhone and touch look awesome and will challenge the DS and PSP – and it’s just got everything that was missing from the original iPhone (though no word on cut and paste yet…).

It’s great – but it’s not shipping until June. The software is in Beta today (you can apply to participate here), and developers have access to download the SDK now. Appl software will be distributed through the iPhone Apps store, available in desktop iTunes and over-the-air iTunes. It’s a slick system, and free applications will carry no fee for developers or customers. Commercial apps will give Apple a 30 percent royalty “to maintain the cost of the Apps store” and 70 percent of revenue to the developer. It’s a little onerous, but it’s good visibility for developers. Beyond which, the upgrade is free to iPhone owners and a “nominal charge” for touch users, who get screwed again.

One more thing about “late June” – that’s the one-year anniversary of the iPhone’s release. And Apple calls it iPhone 2.0. I guarantee that there will be significantly upgraded hardware out there to ship at the same time. Can you say iPhone 3G? I knew you could!

Live from Apple’s iPhone SDK press conference – Engadget

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Apple Announces MS Exchange ActiveSync Support for iPhone

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Seven minutes into today’s highly anticipated iPhone SDK conference, Phil Schiller has dropped a bomb on Apple Campus – the iPhone is getting full MS Exchange ActiveSync supoprt, including:

  • Push email
  • Push calendar
  • Push contacts
  • Global address list
  • Cisco IPSec VPN
  • Certificates and Identities

Basically all the big stuff that’s held the iPhone back from mass corporate adoption. This and a physical keyboard have been the only things RIM BlackBerry has over the iPhone, and it should mean a huge boost to sales for Apple. I think the physical keyboard is less relevant than a lot of people do. Die-hard Blackberry and Treo users will miss it, but most of us won’t mind so much.

Live from Apple’s iPhone SDK press conference – Engadget

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Dutch GPS Company Says iPhone SDK is Due This Week

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Apple’s teaser for tomorrow morning’s event was pretty explicit about the impending launch of the iPhone SDK, but some skeptics still remain. The ability to legitimately install additional software on the iPhone and iPod touch is the #1 request for Apple’s mobile platform, and we’ve been wrong before, but things look more and more like it will really happen.

Besides Apple releasing an image with the word “SDK” on it last week, GyPSii, a Dutch company that makes geo-location and real-world friend-finder software for cell phones, has announced that it will develop a version of its program for the iPhone. The more interesting part is this comment from the CEO:

Apple’s Software Developer Kit (SDK) which is scheduled to be launched later this week, providing seamless access for all Apple users, from the desktop, to the iPhone.

I think this is pretty much a done deal. I don’t think Apple will announce and then not ship the SDK. I think it will be available tomorrow, and there will be a bunch of high-profile apps waiting in the wings, including Lotus, and, the good lord willing, MS Exchange support. Those are the two ingredients holding iPhone back from mass corporate adoption. Fix that, and this will really explode.  

iPhone SDK This Week? So Says GyPSii – GigaOM

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Tim Cook: Apple ‘not wedded’ to iPhone sales model

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Talk about big. iPhone now in 16GB.

At this point, I think there are really only three legitimate complaints about the iPhone:

1. It only runs at EDGE speeds. Sure, it loads pages fast once it connects, but 3G would make it sing.
2. The chrome bezel around the screen – iPod touch is way classier.
3. It’s tied to a single network in each country where it’s available.

Well, according to Apple COO Tim Cook, maybe we won’t have to live with the last one for very long (and we all pray that 3G is coming any day now…). According to MarketWatch, Cook said that Apple wasn’t wedded to the exclusive, single-carrier business model.

While that sounds like great news for anyone that wants an iPhone on T-Mobile, his meaning is actually unclear. While I’d love to say that this is a clear rift with AT&T and iPhones will start popping up unlocked for everyone direct from Apple, that would be a lie.

Absent other information, it sounds more to me like Cook is saying that Apple is open to bringing the iPhone to new markets without tying up with a specific carrier. In other words, South Africa, you may have your pick of iPhone carriers. Let’s hope it eventually makes it back to the U.S.

Apple ‘not wedded’ to iPhone sales model – MarketWatch

Via Digg.

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iPhone SDK Event on March 6

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Apple has sent invites to the press for an “iPhone Software roadmap” event on March 6 at Apple’s Cupertino Campus, according to Engadget.

“Please join us to learn about the iPhone software roadmap, including the iPhone SDK and some exciting new enterprise features,” the invite says.

Let’s hope one of those “exciting new enterprise features” is corporate email. For me, that’s the biggest hole.

Conspicuous by its absence is any mention of the SDK’s introduction date.

Apple Announces iPhone SDK Event for March 6th

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The news we’ve been waiting on for more than a year has finally arrived. According to Gizmodo, Apple this morning sent out invitations to an event at Apple Town Hall in Cupertino on March 6th to launch the software developer kit for the iPhone. Of particular note on the “roadmap” image included with the invitation is the prominent sign reading “Enterprise.” This certainly connects with the rumblings of Lotus support that have emerged in the last few weeks, and I hope it means Exchange Active Sync support. If the iPhone has integrated push e-mail support for Exchange, Apple will really start to breathe down the necks of RIM, the top-selling North American smartphone maker. It would put Apple in line to really put iPhones in the pockets of a lot more executives immediately.

Very exciting. Stay tuned, folks. I really hope that Apple allows every application developer who’s interested to make their software available for the iPhone. That’s what’s made the underground iPhone app community so exciting – the sheer creativity of the freeware community.

Apple Event for the iPhone SDK: March 6th

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Confirmed: iPhone Security Better, But Still Not Perfect

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Picture: Kitra Cahana/The New York Times

I’ve confirmed that the iPhone no longer runs software applications as “root” — but the iPhone is still insecure, a security expert says.

As reported on Wired.com, the iPhone used to run all software applications as “root” until recently, a flawed architecture that could give hackers complete control of the device. If hackers found a hole in any application, they could take over other functions, using the iPhone to make calls, take pictures or read and send email.

But last month Apple released a firmware update, version 1.1.3, that put most of the major applications in a new account called “mobile.”

While this is better than running all applications in root, it still lumps the applications together, which doesn’t much improve things: The same vulnerability still exits. If any one application is compromised, they are all vulnerable — and the iPhone can still be taken over, says Charlie Miller, principal analyst of software security at Independent Security Evaluators.

Dr. Miller was one of the first security experts to document the iPhone’s flawed architecture.

In a response to an email query sent yesterday, Dr. Miller writes:

Actually, the important apps have not been running as root at least since 1.1.3. See below. This is obviously better than running everything as root.

However, now they seem to run everything unimportant as the user “mobile”.

This doesn’t really solve their security problems because, for example, someone gaining access through a web server attack will still be able to access emails, dial the phone, etc. (At least it appears this way, I haven’t verified this).

A better approach would have been one like the folks at Google took with their Android SDK.

There, every application runs as a separate user in their own directory.

Therefore, each application cannot access the data of another application without the system having explicitly been told to allow it.

In the above example, an attacker who gains access to an Android phone through the web browser could only access things the web browser deals with, such as bookmarks.

They would not have access to mail contacts, saved messages, SMS messages, etc. (at least without doing a second type of attack).

Hope that helps.

Charlie

# uname -a
Darwin Charlie Miller’s iPhone 9.0.0d1 Darwin Kernel Version 9.0.0d1: Wed Dec 12 00:16:00 PST 2007; root:xnu-933.0.0.211.obj~2/RELEASE_ARM_S5L8900XRB iPhone1,1 unknown # ps aux
USER PID %CPU %MEM VSZ RSS TT STAT STARTED TIME COMMAND
mobile 62 2.8 20.3 325440 24080 ?? Ss 9:36AM 1:15.31 /System/Library/CoreServices/SpringBoard.app/SpringBoard
root 1 0.0 0.4 272956 444 ?? Ss 8:56AM 0:01.06 /sbin/launchd
mobile 12 0.0 1.4 286128 1604 ?? Ss 8:56AM 0:00.37 /usr/sbin/BTServer
root 13 0.0 1.3 282168 1556 ?? Ss 8:56AM 0:03.43 /System/Library/Frameworks/CoreTelephony.framework/Support/CommCenter
root 16 0.0 1.3 275864 1516 ?? Ss 8:56AM 0:15.53 /usr/sbin/configd
root 17 0.0 0.5 273404 592 ?? Ss 8:56AM 0:00.09 /usr/libexec/crashreporterd
mobile 18 0.0 1.4 284764 1632 ?? Ss 8:56AM 0:00.86 /System/Library/Frameworks/IAP.framework/Support/iapd
root 19 0.0 0.7 273732 880 ?? Ss 8:56AM 0:01.69 /usr/sbin/mDNSResponder -launchd
root 20 0.0 1.1 284208 1296 ?? Ss 8:56AM 0:01.25 /usr/libexec/lockdownd
root 21 0.0 0.4 274000 432 ?? Ss 8:56AM 0:07.57 /usr/sbin/syslogd
root 22 0.0 0.2 264644 276 ?? Ss 8:56AM 0:00.66 /usr/sbin/update
mobile 23 0.0 0.7 273576 792 ?? Ss 8:56AM 0:00.12 /usr/libexec/ptpd -t usb
mobile 24 0.0 1.7 290148 2072 ?? Ss 8:56AM 0:03.31 /usr/sbin/mediaserverd
root 26 0.0 0.4 273456 428 ?? Ss 8:56AM 0:01.14 /usr/sbin/notifyd
mobile 64 0.0 2.0 309600 2340 ?? S 9:36AM 0:00.93 /Applications/MobilePhone.app/MobilePhone –launchedFromSB –firstLaunch —
mobile 65 0.0 2.5 309112 2940 ?? S 9:36AM 0:02.78 /Applications/MobileMail.app/MobileMail –launchedFromSB –firstLaunch –su
root 81 0.0 7.8 315532 9324 ?? S 9:43AM 0:37.71 /Applications/Installer.app/Installer –launchedFromSB
mobile 82 0.0 12.7 321948 15036 ?? S 9:45AM 0:21.86 /Applications/MobileSafari.app/MobileSafari –launchedFromSB
root 97 0.0 0.6 273276 764 ?? S 9:54AM 0:00.81 /usr/sbin/sshd -i
root 98 0.0 1.0 274168 1164 p0 Ss 9:54AM 0:00.14 -sh
root 100 0.0 0.3 272876 332 p0 R+ 9:54AM 0:00.01 ps aux

Why was the iPhone architected like this, I asked Dr. Miller? His reply: “I think they did it that way because it was the easiest and quickest way to do it. They had a deadline, they had a great product and they wanted to get it out the door and start making money. Clearly, by not running things as root, they are going back and trying to make the things more secure now that the phones are out and in use. However, adding security after the fact if much more difficult (and expensive) then designing it in from the start.”

iPhone Update — Do Apps Still Run in Root? (Updated)

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Picture by axb500

Update: As reader Mike kindly points out in the comments, apps running in root was fixed in the 1.1.3 update. According to Cre.ations.net:
– All applications now run as the user ‘mobile’ instead of as root.
– Preferences are now stored in /var/mobile rather than in /var/root.
Update 2: As Wired.com reporter Kim Zetter points out, this hasn’t been confirmed by anyone except the Cre.ations.net blogger. All other mentions cite Cre.ations.net as the source.
If today’s iPhone’s firmware update is in preparation for an iPhone SDK, the big question is whether Apple fixed the iPhone’s flawed security model.
Do apps still run in root?

iPhone 1.1.4 Update is 165-MBytes of “Bug Fixes”

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Apple on Tuesday released a 1.1.4 firmware update for the iPhone and iPod touch.

Available through iTunes, the update is a beefy 165-MByte download, but incredibly, adds no significant new features.

According to iLounge, which examined the update closely and quizzed Apple about it, it’s nothing but bug fixes.

The update is probably laying the groundwork for the iPhone SDK, which Apple promised to release this month.

The 1.1.4 update presents no problem to jailbroken iPhones, TUAW reports — which will be a moot point if sanctioned applications will be released shortly. Who wants to hack their iPhone to load applications if there’s a nice SDK a way to load them through iTunes?

Analyst: 400,000 iPhones in Use on China Mobile Network

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Image via Paul Stamatiou
It’s an open secret that there are legions of iPhone owners who operate their phones outside of Apple’s officially sanctioned networks AT&T, O2, Orange, and T-Mobile Germany, either because they live outside of the countries where the iPhone is on sale or because they’re aware that AT&T has terrible coverage.

What is less well-known is just how big the problem has gotten. BusinessWeek reported last week that 800,000 to 1 million iPhones have gone AWOL after legitimate purchase. And now this weekend, analyst In-Stat claims that 400,000 of those iPhone are all in operation on China Mobile, the largest carrier in Mainland China.

This makes a few things clear:

  1. Apple should get a distribution deal in China as fast as they can. They’re just leaving money on the table right now.
  2. Apple would be making more money if they hadn’t gone with an exclusive network for each market. If the iPhone ran GSM and CDMA and was available far and wide, they would be making more money and they wouldn’t need to concern themselves with unlocking. By getting into bed with AT&T and making a part of its revenue dependent on “legitimate use,” Apple has taken an anti-consumer stance that will hurt it in the long run. Unlocked iPhones are only a problem because they depend on an outdated business model. Apple should be embarrassed for taking part in it.

Via iLounge

Tougher Than an 18-Wheeler’s Treads

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Mike Beauchamp’s iPhone has been through hell and back – and it’s still working. He tells the story in graphic detail at Flickr.

As the last pair of headlights approached, the semi got over to the far outside lane because he saw me standing on the side of the road. I knew this was trouble. As I watched helplessly from the shoulder, the semi plowed my phone at full speed, throwing it to the ditch on the other side of the highway. At this point, I figured I’d retrieve it just for the purpose of seeing the crushed iPhone in disarray, mangled and crunched lifeless in the grass.

Much to my surprise, as I approached, I heard the familiar sound of my ringtone — the iPhone was alive and ringing! As I picked it up and cradled it gently in my hands, I saw the screen displaying my caller ID — the screen still worked! I slid my finger gently over the answer slide and paused as I held the tattered and torn device to my ear — my heart must have skipped a beat when I heard my mom’s voice at the other end of the phone — the phone still worked!

Glorious. Apple should hire him.

Via Daring Fireball