Though anecdotal evidence suggests that the iPhone’s launch in Europe has met with less-than sizzling reception, the picture is actually nowhere near so clear.
Colleagues at Wired, for example, cite self-reports from O2 and T-Mobile of Germany that claim that the iPhone launch exceeded their expectations dramatically with sales in the “tens of thousands.” On the other hand, BusinessWeek notes with distress that it’s actually impossible to get a business contract for the iPhone in the UK at the moment — it’s only available on consumer service plans.
Jake, a Cult of Mac reader from the UK, however, seems to sum the general vibe up nicely (he practically duplicates the exact frustrated phrases my friends in the UK have):
I live in the UK and I agree that there was several stores across the country that were empty. There is one reason for this. Price. Whilst the cheapest contract in the states is $59 per month the cheapest contract here is £35 per month. Because of the exchange rate it works out that were paying $78 for the same contract as you. although this is not much more it is still quite alot for what you get. Also the price of the 8GB iPhone here is £269 and in dollars it is $566 where as you guys are paying $400.
These issues are common, of course. Everything from the Xbox to the PS3 is dramatically more expensive in the UK and Europe. However, when there are lots of phones (some of them REALLY good), it’s harder for the iPhone to make the same sort of premium play. In the UK, everyone is used to free phones with long service plans or paid-for phones with no contract. Apple’s not coming correct, especially since the iPhone has no 3G data, a nigh-unforgivable sin in ultra-connected Europe. Very interesting developments. Will Apple make a serious international foothold, or will they be as provincially North American as the BlackBerry?
Technorati Tags: europe, iphone, mobile
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
