Licensing songs for commercials is a major stream of revenue for musicians these days. Moby likely wouldn’t be a household name if it weren’t for his gleeful whoring of his 1999 album Play. Inevitably, however, rampant licensing can get a little out of hand. For example, right now, The Shins are basically endorsing both the iPhone and Zune. The band’s song “Sleeping Lesson” accompanies the above the Zune ad (message: using Zune is exactly like doing acid!), while the cover of the album it comes from, Chutes Too Narrow, appears in an iPhone commercial.
Of course, this isn’t the first time a rock band has two-timed the iPhone. John Mayer, who played at MacWorld during the lunch of the device went on to endorse the BlackBerry Curve in advance. I guess a paycheck is just a paycheck, some times.
Via GigaOM
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
