All of us have enjoyed a good laugh at Sprint’s hastily thrown-together competitive response to the impending iPhone launch. What you might not realize is that such devastating tactics as pushing inferior media phones like the two-sided Samsung Upstage with “unlimited storage” on an unsuspecting public represent just the tip of the iceberg.
We at Cult of Mac, through a research technique we can only describe as “a couple of beers with friends” and “making stuff up” have gotten our hands on a list of talking points Sprint will break out in the next few months, as their struggle with Apple escalates. Please enjoy this Top 5 list of top-secret (some would say fictional) anti-iPhone tactics.
5. Phoning it in
Picture this: A curious but fairly clueless non-techy interested in the iPhone wanders into a Sprint store, and asks about the mystical device. The Sprint team springs into action! After all, Sprint’s strategy of trying to make any phone technically capable of playing music sound like the same thing as a multi-touch driven multiplayer like the iPhone.
Customer: Can I have an Apple Phone (sic), please?
Sprint Rep: Oh, so you’re interested in being able to place a call, eh? The iPhone is an impressive device, but do you really want to spend all that money? What you might not know is that Sprint offers lots of phones that are capable of making phone calls. Apple would have you believe that you need a $500 device to make a phone call. Nothing could be further from the truth!
Customer: I’m going home.
Sprint Rep: You just do that, little man.
(Read on for the rest of the top 4)