For many ugly years, manufacturers considered industrial design an afterthought. They would outsource the task to a contractor or neglect it altogether, in an effort to get products out quickly and cheaply.
The result: hideous-looking products that didn’t work well or proved difficult to use.
Nowadays, companies like Apple are changing the game when it comes to incorporating industrial design and user experience into product engineering.
On this episode of Kahney’s Korner, I talk with Oliver Seil, senior design director with Belkin International’s Innovation and Design Group. Seil is Belkin’s Jony Ive, the top designer who overseas the company’s diverse array of products.
Belkin specializes in mobile accessories, from power packs and iPhone cases to WeMo home automation products