According to Trendforce data, Samsung beat Apple in smartphone sales in the first quarter of 2017.
But before high-end Galaxy owners start celebrating, the numbers aren’t quite as simple as that: Samsung was only able to beat Apple due to its low end budget devices such as the J-series handsets making up the numbers. Apple, on the other hand, stuck to its premium pricing model — while iPhone 7 excitement was tapered by the long-awaited iPhone 8.