Apple is constantly talking up the importance of India as a growth market, and a new report from Kantar Wordpanel illustrates exactly why that is.
According to the report, smartphone penetration hit a 48 percent growth rate in the first quarter of 2017. That’s considerably up from the 16 percent growth rate seen one year earlier. In a country with a population of more than 1.3 billion, that’s a massive target market!
