Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).
During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.
Here’s what we learned from the Q4 earnings call:
Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.
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Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?
Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.
Come join the fun — it’s livestreaming on Apple’s investor site.
Need more proof that Apple is going to launch a new MacBook Pro on Thursday?
Apple accidentally leaked images of the OLED touchbar on the upcoming MacBook Pro in its latest update for macOS Sierra. Not only do the images confirm what we’ve known for months, but they also give us a glimpse at how the Magic Toolbar will work.
Check it out:
Mac fans are guaranteed to see a new MacBook Pro with an all-new keyboard at the “Hello Again” keynote on October 27.
Apple added assets in its newly released macOS Sierra 10.12.1 update that appear to confirm the new OLED touch bar on upcoming MacBook Pro.
The public release of macOS Sierra 10.12.1 has finally arrived for Macs everywhere, bringing a bunch of bug fixes and tweaks.
Apple Watch owners will definitely want to grab the new update ASAP because it makes unlocking your Mac with your watch a lot more reliable. There are also some new additions for iPhone 7 Plus owners.
It’s been more than 500 days since the last MacBook Pro release, but Apple’s
“Hello again” Mac event will change that this week.
So what should you be expecting to see? Here’s a rundown of everything we predict Apple will reveal at the eagerly anticipated event, which takes place Thursday at Apple’s 1 Infinite Loop campus.
New Macs are officially on the way.
Apple finally announced that it will be hosting a keynote on October 27th where the company is expected to unveil a new MacBook Pro, MacBook Air and other new hardware.
We’re still trying to decode Apple’s invites for clues on what’s to come, but you can get your iPhone, iPad and Mac ready for the big day with this collection of wallpapers based on Apple’s invite.
Get your wallet ready: New Macs are finally coming.
Apple has long been expected to announce a new Macbook Pro in 2016, and October 27 will be the day of the laptop’s grand unveiling (alongside other Macs), according to a new report.
Developers received a new beta update for macOS Sierra today, less than a week after Apple dropped the last beta build full of bug fixes.
Apple didn’t reveal any new MacBook Pros or iMacs at today’s iPhone-focused keynote, but the company’s next big software update for Macs finally got an official release date.
Public beta testers can download the third public beta of macOS Sierra starting today, one day after Apple seeded the 4th developer beta.
The new macOS Sierra update includes a number of new additions, including the new set of over 100 emoji that promote gender diversity and disarm the pistol emoji by changing it into a squirt gun.
Apple’s product portfolio has expanded quickly since Tim Cook replaced Steve Jobs as CEO, what with the launch of larger iPhones, Apple Watch and the 12-inch Retina MacBook. But are things getting out of hand?
Some fans might argue Apple has too much on its plate, and that other products — particularly its software — are suffering as a result. Others might argue that Apple needs everything in its current lineup — and more! — to keep up with the competition.
So, who’s right? Join us in this week’s Friday Night Fight as we exchange insults and virtual blows over whether Apple desperately needs to streamline its product lineup.
Now that all the excitement we had for WWDC has died down, it’s probably time we took a break from iOS 10, macOS Sierra, and all the other things you haven’t been able to avoid over the past couple of weeks. So for this week’s Friday Night Fight, we’re looking at Apple’s history.
We’re focusing on which product has been Apple’s most important throughout the years. Was it the Macintosh that changed personal computing? The iPod that put thousands of songs in your pocket? The iPhone that revolutionized mobile devices?
Join us as we battle it out over Apple’s best ever releases — and which one was most significant!
Apple’s only stand-alone monitor for Mac Minis and MacBooks is officially dead.
The company revealed today to news outlets that the Thunderbolt Display is no longer in production, after going five years without an update.
After Apple brings an OLED touch pad to the MacBook Pro later this year, the feature is likely to make its way to other notebooks — and maybe even the Magic Keyboard. This awesome new concept video imagines what that might look like.
Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.
In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.
Apple’s new Thunderbolt Display will ship with a built-in GPU that will provide entry-level and older Macs with enough power to drive its super sharp 5K resolution, according to sources familiar with the company’s plans.
Apple doesn’t have gamers in mind when choosing components for its latest Macs, but PC maker Digital Storm has proven that it’s possible to build a beastly gaming rig into the iMac’s gorgeous all-in-one form factor.
Check out the company’s stunning new Aura PC, which puts NVIDIA’s latest GTX 1080 graphics card behind a 34-inch curved display.
Have you been waiting for years for Apple to finally update its Thunderbolt Display lineup with a sexy 4K or even 5K screen?
The wait might finally be over.
The boring beige computers Apple offered all the way up until the late ’90s would never get Jony Ive’s stamp of approval today. But fortunately for those who love retro, Apple’s latest iMac is now available with a beige paint job (and a bigger price tag).
You can’t think about Apple without thinking about great design. The two go hand-in-hand, thanks to the company’s incredible ability to churn out hit products that make billions of dollars one after the other, year after year.
But Apple’s design team isn’t perfect. There have been some missteps over the years, and it seems like they’ve become more common under Tim Cook. Its design has also become predictable; even before we get a new product, we have a good idea what it will look like.
Are we worrying about nothing, or is it time Apple invited some fresh blood into Jony Ive’s lair? Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we fight it out over this and more!
How many years do you use your iPhone, iPad, Apple TV or Mac before shutting it down for the last time and sending it to the big Apple Store in the sky?
While Apple products are typically far more solid and long-lasting than those made by rivals, the company offers a clue in a newly released document concerning Apple and its commitment to the environment.
While the anticipated MacBook Pro revamp is grabbing all the headlines, we’ve got an iMac deal that should be getting your attention.
Get the details on this hot buy, plus the lowest prices we’ve ever seen on a premium MacBook and a handy iPad accessory, in this week’s roundup of the best Apple deals.
Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue, all thanks to the vision of the co founder of apple.
It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.
Check out these key moments in Apple history below.