iMac - page 13

Meet Ken Segall — the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.

Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day.

“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think Different campaign and the guy who came up with the whole “i” thing, starting with iMac.”

Segall collaborated closely with advertising legend Lee Clow, chief creative officer of TBWA\Chiat\Day, whose retirement was widely — but prematurely — reported last week.

In this exclusive interview, Segall talks about working with Steve Jobs, how Jobs initially hated the word “iMac,” and the importance of the Think Different campaign to Apple.

Following reports of problems playing Flash video on the new iMac, here’s some footage of a quick video test I conducted. (Hit the jump).

BTW: Don’t miss our comprehensive review of the humungous new 27-inch iMac.

Thanks Dane for fixing the video.

Here’s a couple of videos of the new 27-inch iMac in action as an external display. The new iMac is the first that can act as a monitor for another machine, but will only work with devices that output DisplayPort video, like newer MacBooks.

In these videos I’ve hooked my MacBook Pro (13-inch) to the iMac using Belkin’s Mini DisplayPort to Mini DisplayPort cable, which is available from Apple’s retail stores for $29.99.

Previously I tried to hook up the iMac using DVI and HDMI cables (and appropriate adaptors), but it didn’t work.

See the monster iMac in action after the jump.

Thanks Emil. And thanks Dane for fixing the videos.

BTW: Don’t miss our comprehensive review of the humungous new 27-inch iMac.

To use the new 27-inch iMac as an external monitor requires a very specific cable to work: a Mini DisplayPort to Mini DisplayPort cable, to be exact.

It does not work with a HDMI cable or a DVI cable, even when they are strung between a pair of Apple-branded Mini DisplayPort adapters.

There seems to be a lot of confusion about the issue on the web and even at Apple’s retail stores.

The sexiest all-in-one computer has long been the iMac, and last year’s 24-inch model was a beauty. But oh my Lord, the new 27-inch machine induces crazy lust. Look at the size of that screen!

I just returned from the Apple store with one. I went to buy the new Magic Mouse. They were out of stock, so I bought the new iMac instead — it comes with a Magic Mouse.

Crazy, I know. I just couldn’t help myself. We’ve already got a 24-inch model, but the 27-inch is so much… bigger.

Yeah, like 3-inches of extra screen makes a difference. But it does. The screen is simply HUGE. There’s no other word for it. If you’re sitting right in front of it, hunched over the keyboard, you have to physically MOVE YOUR HEAD to look from one corner to the other. You get motion sickness if there’s video playing, like being in the front seats of a movie theater.

Thanks to this big beautiful screen, the sexiest desktop in the world got a lot sexier. The question is though: is the screen too big?

Full review after the jump, including real-world benchmarks and tons of pics.