Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.
Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.
Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.
No Mac Mini?
But where are the Imagine Dragons or U2 to play us out?
Nope. No iMac!
Will there be iMacs as well? I don’t know if my heart (or bank balance) can manage anything more…
I love the new MacBooks, but this product line is a lot more confusing than Steve Jobs’ old pro vs. consumer grid.
Prices start at $1500, $1800 and $2400!
Please help my wallet.
Orders start today for everything. MacBook Pro with old-school function keys, but without the new Touch Bar that everybody is going to want, ships today. The 13-inch and 15-inch models with Touch Bar ship in 2 to 3 weeks.
The 13-inch MacBook is still going to be around says Schiller. Apple made a special version of it without the Touch Bar. The new MacBook Pro is actually thinner and smaller in volume than the MacBook Air. And it weighs the same.
“High-fidelity, room-filling sound?” From the MacBook Pro’s redesigned speakers? We’ll see about that. Hope so!
Oh no here comes The Disembodied Voice of Jony Ive.
Jony couldn’t be here today, so they’re playing a new video with him talking about the new MacBook Pro.
Complete support for Touch Bar in Microsoft Office. Support will be built into Word, Excel, PowerPoint, Outlook and Skype for Business, says Schiller. (Thank god the DJ is done.)
Great. Another reason for DJs to “perform” with their laptops. Let’s get to the pricing!!!
When can we buy them and how much???
Craig Federighi got a new nickname at today’s event. More magic please.
Craig Federighi, Apple VP of
At least $1500 for the baseline 13-inch MacBook Pro.
How much is this going to cost you, Buster? Any guesses on pricing?
I don’t know shortcuts, so Touch Bar is going to be awesome for dummies like me.
The Touch Bar looks so vivid, what with all the color and the constantly changing icons and tools. It’s going to be impossible to ignore. Even if you already know all the keyboard shortcuts, the Touch Bar is simply going to command your attention. Hope it’s not too distracting …
The Cult of Mac Slack channel is just one long drool fest right now. I swore to myself before this event that I would not want a new MacBook. I don’t need one. But now I’m desperate to get my finger on that Touch Bar after seeing the video editing and Photoshop demo.
Give it to me!
That video-editing demo showed how the Touch Bar “surfaces really useful features” that can be buried deep in complex programs like Final Cut Pro, says Apple.
It’s also pretty compelling how the Touch Bar declutters the screen, letting you keep the video in full-screen mode while still giving you access to relevant tools.
Now onto Photoshop…
Watching the MacBook Pro being used to edit Final Cut Pro is kind of fascinating. It makes me wonder how pros are going to find it.
Apple is not making a new Thunderbolt Display. Instead, they partnered with LG to make a 5K display.
The MacBook Pro comes with four Thunderbolt 3 ports. These are USB-C-style connectors that let you charge from any port. Each port can also provide Thunderbolt, USB DisplayPort, HDMI or VGA.
Booming bass! This thing looks and sounds like a dream.
And of course the new 15-inch MacBook Pro is specs-tacular. Fastest, best ever, slimmest, etc. “This is the kind of performance you feel everyday in real-world applications,” Schiller says.
I can’t even grab all the numbers fast enough.
A rare slip-up as the wrong slide comes up as Schiller’s talking — or, rather, he jumped to the wrong bit of the presentation. The fact that this is even noticeable makes it apparent just how polished these events are.
Touch Bar looks so much more promising than the mockups and concept visuals we’ve seen. Guess that’s why Apple is Apple. Actual innovation! (Are you listening, Wall Street doubters?)
Touch ID lets you do a fast user switch if multiple people use the same MacBook.
Pros like to customize their tools, and Touch Bar “really shines” when it comes to that, says Craig Federighi. You can pull up a customization palette that lets you drag icons for things like Input Sources, Volume, etc., from the main screen to the Touch Bar.
It looks great, but it’s a little bizarre. The Touch Bar is going to make you want to touch the actual MacBook screen even more. I mean … it’s right there!
It’s gotta be if it’s application specific. Or it will be eventually.
Touch Bar does look pretty sweet. Any news on whether this is open to devs? Fingers crossed. That’s probably more of a WWDC announcement…
Touch ID will unlock your Mac with just a fingerprint. Which is great, because Apple Watch just won’t do it reliably.
QuickType suggestions in the Touch Bar. That’s interesting.
And it’s about time for that Touch ID, which includes Secure Enclave for Apple Pay purchases.
Touch ID is coming to the MacBook Pro!
“It’s a Retina display,” Schiller says. “It is multi-touch. It responds to your gestures and taps. It makes things incredibly easy to use.”
I like the name better, Luke. The magic is self-evident.
Not so much “Magic Touchbar.” Just “Touch Bar.” Because minimalism.
Force Touch trackpad is twice as large as the previous model. And the all-new keyboard is a second-gen butterfly mechanism. But really … everybody wants to know about the Magic Toolbar (or whatever it’s called).
13-inch model weighs just 3 pounds — almost half-pound less than previous version. 15-incher weighs 4 pounds.
By this rate, there won’t be anything left of the MacBook by around 2025.
Just 14.9mm thin. That’s astonishing!
“It is seriously cool,” says Phil Schiller of the new MacBook Pro. “It has a whole new design…. It is incredibly extreme.”
13-inch and 15-inch sizes, silver and space gray. Thinnest, lightest MacBook Pro ever!
Well, there goes my rent money!
We’re now seeing the trailer for the new MacBook Pro. It starts with a history of Apple notebooks — starting with the very first and ending with the 12-inch Retina MacBook. The new MacBook Pro looks sleeker, and has that OLED touchbar we’ve been waiting for!
Wait for it…
Every generation of Mac notebooks after this had a major innovation that pushed the industry forward, Cook says. What will the next one be?
Apple’s first notebook changed the category forever, Cook says.
Cult of Mac remembered because we covered it in “Today in Apple history”!
“You may not realize it, but this week happens to be a huge week in the history of the Mac,” Cook says. “This week marks the 25th anniversary of our first notebook.”
Tim is detailing everything Siri can do. “The Mac experience just keeps getting better and better,” he says.
Cook is now reminding us how great macOS Sierra is, thanks to features like iCloud Drive and Universal Clipboard.
Mac is more than just a product for Apple, Cook says. “It’s a testament to everything we do and everything we create at Apple… The world’s creative forces use the Mac to push the world forward.”
It’s Mac time!
That’s it for Apple TV. Up next is “something dear to all of us at Apple” — the Mac!!
That’s for the U.S. — no news on release in other countries yet.
The TV app will be available for free by the end of this year, Tim Cook says.
TV will be available in December, and it will be free with a software update on tvOS and iOS.
The demo looks great. It will be interesting to see just how effective “Siri live tune-in” works in the real world.
That’s the demo over. Cook is back up.
Apple is demonstrating how you can use Siri to find what you want to watch. It intelligently knows which apps have which content, so you can just tell it what you want to watch and it’ll go find it for you.
The new TV app will “completely change” how we watch TV, Apple says.
Siri works inside the TV app, too.
TV doesn’t just work on Apple TV — it’s also available on iPhone and iPad.
Hand-curated TV? They are bringing the Apple Music paradigm to Apple TV. Not sure how badly the world is clamoring for new ways to discover TV shows. Guess it depends on the quality of the playlists.
It looks like the TV app doesn’t work with Netflix. Not seeing any mention of it on any of the screens, but Apple’s is promoting Starz for some reason.
When you install a new app from the Store, it will download to Apple TV and them immediately appear inside the TV app.
Inside the “Library” tab, you’ll find all of the TV shows and movies you’ve purchased or rented from iTunes. Inside “Store,” you’ll find new content you can purchase.
Because all of the content inside the TV app is pulled from your other apps, you can watch everything that appears instantly.
Just over 15 minutes into the presentation and Apple already has a woman on stage. I think it’s a new record.
You’ll also find recommendations from Apple’s editors here.
TV app starts with a “Watch Now” tab, which presents you with all of the TV shows and movies you’re currently watching across all of your Apple devices, so you can continue where you left off.
Can’t wait to tell my wife, “I’m gonna go watch some TV on Apple TV on the TV app.”
We’re getting a demo of the new TV app now.
“It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad,” Cook says.
Apple’s launching a new app called… TV. I wonder how many layers of marketing that went through.
So today, Apple is announcing a new app simply called “TV”…
Cook is now talking universal search with Siri. Apple wants to do more to make it even better, he says. He wants to make Apple TV the one place where you access ALL of your TV shows and movies and discover great new content.
Twitter’s app is a great example of the power of Apple TV and how it’s changing television, Cook says.
A useful shortcut lets you send tweets to your iPhone so you can reply to them from there.
The Twitter app for Apple TV looks pretty awesome. I’ve caught a few Thursday Night Football games on it and its cool for seeing reactions from other people around the world. It would work well with other big TV events you want to watch live, like the Oscars or Grammys, or even the premiere of Game of Thrones
Live results for Twitter polls also show up.
Not only can you read tweets, but also view video and Periscope streams.
Twitter is now showing off its new app for Apple TV, which lets you view tweets while you watch sports and other content.
Your kids are going to love this.
Too slow Killian…
Minecraft is coming to Apple TV this year!!
In just one year, 8,000 apps have been created for tvOS. There are also more than 2,000 games.
Already 8,000 Apple TV apps. 2,000 games, too.
“We want the experience on your television to be as great as the experience on your other Apple devices,” Cook says. “We believe the future of TV is apps.”
Cook teases more products coming today — starting with Apple TV!
Tomorrow, Apple Watch Nike+ will make its debut, as we already know.
Cook says Apple Watch Series 2 has received the same great response from reviewers as iPhone 7.
There are over 60 million contactless transactions made every day.
Tim is going over a bunch of stuff we already know for some reason. Let’s get onto the Macs already!
Tim Cook says Apple Pay is big in Japan. Alphaville reference?
Cook reminds us Apple Pay launched in Japan this week on iPhone 7 and Apple Watch Series 2.
“It’s amazing you can do this,” he says.
Cook is now showing off some photos taken with iPhone 7 Plus’ new Portrait Mode.
Sick Android burn from Tim.
In contrast, Android 7.0, which shipped before iOS 10, hasn’t reached 1 percetn yet.
In just over one month, more than 60 percent of customers have already upgraded to iOS 10.
In just over a month, over 60 percent of customers have upgraded to iOS 10.
It’s not just about great photos, though, Cook says. “The fun is going back and enjoying them and sharing them with your friends and family.” That’s what the new Memories feature does in iOS 10, Cook says. Over 400 million Memories have been viewed by iPhone users to date.
400 million Memories have been viewed by iPhone users. The feature just launched with iOS 10.
People are “loving” Apple’s new iPhones, Cook says. The customer response has been “very strong.” Customers love the new iSight camera — Cook is now demonstrating some of the photos that have been sent into Apple from fans.
We’re about to get some numbers on the new iPhone. Possibly.
Apple’s launching a new Accessibility website today. He wants it to be a “great resource” to help “push humanity forward.”
And here’s Tim!
Opening video emphasizes how Apple devices can help improve people’s lives. I’m sold! I’ve got my wallet out already.
The live stream on Apple’s website has started. But it’s playing Bruno Mars right now, so maybe give it a minute.
Tim Cook gettin ready to turn his swag on.
While you’re waiting, you should check out the gorgeous all-in-one PC Microsoft announced yesterday. It has a giant touchscreen that swivels down into tablet. It almost looks like something Apple would have made.
— Phone Designer (@PhoneDesigner) October 26, 2016
Gettin ready to blog this keynote like
T minus 90 minutes until showtime.The lines are starting to form outside Apple HQ. This will probably be the last keynote Apple hosts at 1 Infinite Loop before the company moves to Steve Jobs’ Sexy Spaceship next year.
Lining up. pic.twitter.com/MimZpLK7Tr
— Ben Bajarin (@BenBajarin) October 27, 2016