Liveblog: The Mac is back at Apple’s ‘Hello Again’ keynote

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Are you ready for new Macs?
Are you ready for new Macs?
Photo: Apple

Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.

Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.

Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.

October 27, 2016 11:23 am PDT Buster Hein

No Mac Mini?

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October 27, 2016 11:23 am PDT Luke Dormehl

But where are the Imagine Dragons or U2 to play us out?

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October 27, 2016 11:22 am PDT Luke Dormehl

Nope. No iMac!

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October 27, 2016 11:22 am PDT Luke Dormehl

Will there be iMacs as well? I don’t know if my heart (or bank balance) can manage anything more…

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October 27, 2016 11:21 am PDT Luke Dormehl

I love the new MacBooks, but this product line is a lot more confusing than Steve Jobs’ old pro vs. consumer grid.

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October 27, 2016 11:20 am PDT Buster Hein

Prices start at $1500, $1800 and $2400!

Please help my wallet.

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October 27, 2016 11:20 am PDT Luke Dormehl

Orders start today for everything. MacBook Pro with old-school function keys, but without the new Touch Bar that everybody is going to want, ships today. The 13-inch and 15-inch models with Touch Bar ship in 2 to 3 weeks.

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October 27, 2016 11:17 am PDT Buster Hein

The 13-inch MacBook is still going to be around says Schiller. Apple made a special version of it without the Touch Bar. The new MacBook Pro is actually thinner and smaller in volume than the MacBook Air. And it weighs the same.

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October 27, 2016 11:16 am PDT Lewis Wallace

#operatorsarestandingbytotakeyourorder

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October 27, 2016 11:16 am PDT Buster Hein

GET.TO.THE.PRICE

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October 27, 2016 11:14 am PDT Lewis Wallace

“High-fidelity, room-filling sound?” From the MacBook Pro’s redesigned speakers? We’ll see about that. Hope so!

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October 27, 2016 11:11 am PDT Lewis Wallace

Oh no here comes The Disembodied Voice of Jony Ive.

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October 27, 2016 11:11 am PDT Buster Hein

Jony couldn’t be here today, so they’re playing a new video with him talking about the new MacBook Pro.

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October 27, 2016 11:11 am PDT Lewis Wallace

Complete support for Touch Bar in Microsoft Office. Support will be built into Word, Excel, PowerPoint, Outlook and Skype for Business, says Schiller. (Thank god the DJ is done.)

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October 27, 2016 11:09 am PDT Lewis Wallace

Great. Another reason for DJs to “perform” with their laptops. Let’s get to the pricing!!!

When can we buy them and how much???

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October 27, 2016 11:09 am PDT Buster Hein

Craig Federighi got a new nickname at today’s event. More magic please.

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October 27, 2016 11:07 am PDT Buster Hein

At least $1500 for the baseline 13-inch MacBook Pro.

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October 27, 2016 11:06 am PDT Lewis Wallace

How much is this going to cost you, Buster? Any guesses on pricing?

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October 27, 2016 11:06 am PDT Buster Hein

I don’t know shortcuts, so Touch Bar is going to be awesome for dummies like me.

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October 27, 2016 11:05 am PDT Lewis Wallace

The Touch Bar looks so vivid, what with all the color and the constantly changing icons and tools. It’s going to be impossible to ignore. Even if you already know all the keyboard shortcuts, the Touch Bar is simply going to command your attention. Hope it’s not too distracting …

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October 27, 2016 11:02 am PDT Buster Hein

The Cult of Mac Slack channel is just one long drool fest right now. I swore to myself before this event that I would not want a new MacBook. I don’t need one. But now I’m desperate to get my finger on that Touch Bar after seeing the video editing and Photoshop demo.

Give it to me!

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October 27, 2016 11:01 am PDT Lewis Wallace

That video-editing demo showed how the Touch Bar “surfaces really useful features” that can be buried deep in complex programs like Final Cut Pro, says Apple.

It’s also pretty compelling how the Touch Bar declutters the screen, letting you keep the video in full-screen mode while still giving you access to relevant tools.

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October 27, 2016 11:00 am PDT Luke Dormehl

Now onto Photoshop…

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October 27, 2016 11:00 am PDT Luke Dormehl

Watching the MacBook Pro being used to edit Final Cut Pro is kind of fascinating. It makes me wonder how pros are going to find it.

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October 27, 2016 10:55 am PDT Buster Hein

Apple is not making a new Thunderbolt Display. Instead, they partnered with LG to make a 5K display.

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October 27, 2016 10:55 am PDT Lewis Wallace

The MacBook Pro comes with four Thunderbolt 3 ports. These are USB-C-style connectors that let you charge from any port. Each port can also provide Thunderbolt, USB DisplayPort, HDMI or VGA.

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October 27, 2016 10:53 am PDT Buster Hein

Booming bass! This thing looks and sounds like a dream.

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October 27, 2016 10:53 am PDT Lewis Wallace

And of course the new 15-inch MacBook Pro is specs-tacular. Fastest, best ever, slimmest, etc. “This is the kind of performance you feel everyday in real-world applications,” Schiller says.

I can’t even grab all the numbers fast enough.

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October 27, 2016 10:52 am PDT Luke Dormehl

A rare slip-up as the wrong slide comes up as Schiller’s talking — or, rather, he jumped to the wrong bit of the presentation. The fact that this is even noticeable makes it apparent just how polished these events are.

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October 27, 2016 10:50 am PDT Lewis Wallace

Touch Bar looks so much more promising than the mockups and concept visuals we’ve seen. Guess that’s why Apple is Apple. Actual innovation! (Are you listening, Wall Street doubters?)

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October 27, 2016 10:48 am PDT Luke Dormehl

Touch ID lets you do a fast user switch if multiple people use the same MacBook.

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October 27, 2016 10:48 am PDT Lewis Wallace

Pros like to customize their tools, and Touch Bar “really shines” when it comes to that, says Craig Federighi. You can pull up a customization palette that lets you drag icons for things like Input Sources, Volume, etc., from the main screen to the Touch Bar.

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October 27, 2016 10:46 am PDT Lewis Wallace

It looks great, but it’s a little bizarre. The Touch Bar is going to make you want to touch the actual MacBook screen even more. I mean … it’s right there!

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October 27, 2016 10:45 am PDT Buster Hein

It’s gotta be if it’s application specific. Or it will be eventually.

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October 27, 2016 10:44 am PDT Luke Dormehl

Touch Bar does look pretty sweet. Any news on whether this is open to devs? Fingers crossed. That’s probably more of a WWDC announcement…

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October 27, 2016 10:41 am PDT Lewis Wallace

Touch ID will unlock your Mac with just a fingerprint. Which is great, because Apple Watch just won’t do it reliably.

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October 27, 2016 10:40 am PDT Lewis Wallace

QuickType suggestions in the Touch Bar. That’s interesting.

And it’s about time for that Touch ID, which includes Secure Enclave for Apple Pay purchases.

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October 27, 2016 10:39 am PDT Luke Dormehl

Touch ID is coming to the MacBook Pro!

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October 27, 2016 10:39 am PDT Lewis Wallace

“It’s a Retina display,” Schiller says. “It is multi-touch. It responds to your gestures and taps. It makes things incredibly easy to use.”

I like the name better, Luke. The magic is self-evident.

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October 27, 2016 10:38 am PDT Luke Dormehl

Not so much “Magic Touchbar.” Just “Touch Bar.” Because minimalism.

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October 27, 2016 10:37 am PDT Lewis Wallace

Force Touch trackpad is twice as large as the previous model. And the all-new keyboard is a second-gen butterfly mechanism. But really … everybody wants to know about the Magic Toolbar (or whatever it’s called).

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October 27, 2016 10:35 am PDT Lewis Wallace

13-inch model weighs just 3 pounds — almost half-pound less than previous version. 15-incher weighs 4 pounds.

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October 27, 2016 10:35 am PDT Luke Dormehl

By this rate, there won’t be anything left of the MacBook by around 2025.

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October 27, 2016 10:34 am PDT Luke Dormehl

Just 14.9mm thin. That’s astonishing!

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October 27, 2016 10:34 am PDT Buster Hein

Booming bass!

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October 27, 2016 10:34 am PDT Lewis Wallace

“It is seriously cool,” says Phil Schiller of the new MacBook Pro. “It has a whole new design…. It is incredibly extreme.”

13-inch and 15-inch sizes, silver and space gray. Thinnest, lightest MacBook Pro ever!

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October 27, 2016 10:33 am PDT Luke Dormehl

Well, there goes my rent money!

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October 27, 2016 10:33 am PDT Buster Hein

HELLO BEAUTIFUL!

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October 27, 2016 10:32 am PDT Killian Bell

We’re now seeing the trailer for the new MacBook Pro. It starts with a history of Apple notebooks — starting with the very first and ending with the 12-inch Retina MacBook. The new MacBook Pro looks sleeker, and has that OLED touchbar we’ve been waiting for!

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October 27, 2016 10:31 am PDT Killian Bell

Wait for it…

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October 27, 2016 10:31 am PDT Killian Bell

Every generation of Mac notebooks after this had a major innovation that pushed the industry forward, Cook says. What will the next one be?

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October 27, 2016 10:30 am PDT Killian Bell

Apple’s first notebook changed the category forever, Cook says.

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October 27, 2016 10:30 am PDT Luke Dormehl

Today in Apple history: PowerBook 100 series is a smash hit

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October 27, 2016 10:30 am PDT Killian Bell

Cult of Mac remembered because we covered it in “Today in Apple history”!

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October 27, 2016 10:29 am PDT Killian Bell

“You may not realize it, but this week happens to be a huge week in the history of the Mac,” Cook says. “This week marks the 25th anniversary of our first notebook.”

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October 27, 2016 10:29 am PDT Luke Dormehl

Tim is detailing everything Siri can do. “The Mac experience just keeps getting better and better,” he says.

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October 27, 2016 10:28 am PDT Killian Bell

Cook is now reminding us how great macOS Sierra is, thanks to features like iCloud Drive and Universal Clipboard.

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October 27, 2016 10:28 am PDT Killian Bell

Mac is more than just a product for Apple, Cook says. “It’s a testament to everything we do and everything we create at Apple… The world’s creative forces use the Mac to push the world forward.”

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October 27, 2016 10:27 am PDT Luke Dormehl

It’s Mac time!

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October 27, 2016 10:27 am PDT Killian Bell

That’s it for Apple TV. Up next is “something dear to all of us at Apple” — the Mac!!

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October 27, 2016 10:26 am PDT Killian Bell

That’s for the U.S. — no news on release in other countries yet.

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October 27, 2016 10:26 am PDT Luke Dormehl

The TV app will be available for free by the end of this year, Tim Cook says.

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October 27, 2016 10:26 am PDT Killian Bell

TV will be available in December, and it will be free with a software update on tvOS and iOS.

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October 27, 2016 10:26 am PDT Lewis Wallace

The demo looks great. It will be interesting to see just how effective “Siri live tune-in” works in the real world.

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October 27, 2016 10:26 am PDT Killian Bell

That’s the demo over. Cook is back up.

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October 27, 2016 10:25 am PDT Killian Bell

Apple is demonstrating how you can use Siri to find what you want to watch. It intelligently knows which apps have which content, so you can just tell it what you want to watch and it’ll go find it for you.

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October 27, 2016 10:23 am PDT Killian Bell

The new TV app will “completely change” how we watch TV, Apple says.

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October 27, 2016 10:22 am PDT Killian Bell

Siri works inside the TV app, too.

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October 27, 2016 10:21 am PDT Killian Bell

TV doesn’t just work on Apple TV — it’s also available on iPhone and iPad.

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October 27, 2016 10:21 am PDT Lewis Wallace

Hand-curated TV? They are bringing the Apple Music paradigm to Apple TV. Not sure how badly the world is clamoring for new ways to discover TV shows. Guess it depends on the quality of the playlists.

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October 27, 2016 10:21 am PDT Buster Hein

It looks like the TV app doesn’t work with Netflix. Not seeing any mention of it on any of the screens, but Apple’s is promoting Starz for some reason.

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October 27, 2016 10:21 am PDT Killian Bell

When you install a new app from the Store, it will download to Apple TV and them immediately appear inside the TV app.

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October 27, 2016 10:20 am PDT Killian Bell

Inside the “Library” tab, you’ll find all of the TV shows and movies you’ve purchased or rented from iTunes. Inside “Store,” you’ll find new content you can purchase.

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October 27, 2016 10:20 am PDT Killian Bell

Because all of the content inside the TV app is pulled from your other apps, you can watch everything that appears instantly.

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October 27, 2016 10:20 am PDT Buster Hein

Just over 15 minutes into the presentation and Apple already has a woman on stage. I think it’s a new record.

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October 27, 2016 10:19 am PDT Killian Bell

You’ll also find recommendations from Apple’s editors here.

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October 27, 2016 10:19 am PDT Killian Bell

TV app starts with a “Watch Now” tab, which presents you with all of the TV shows and movies you’re currently watching across all of your Apple devices, so you can continue where you left off.

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October 27, 2016 10:18 am PDT Buster Hein

Can’t wait to tell my wife, “I’m gonna go watch some TV on Apple TV on the TV app.”

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October 27, 2016 10:18 am PDT Killian Bell

We’re getting a demo of the new TV app now.

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October 27, 2016 10:18 am PDT Killian Bell

“It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad,” Cook says.

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October 27, 2016 10:18 am PDT Luke Dormehl

Apple’s launching a new app called… TV. I wonder how many layers of marketing that went through.

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October 27, 2016 10:17 am PDT Killian Bell

So today, Apple is announcing a new app simply called “TV”…

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October 27, 2016 10:17 am PDT Killian Bell

Cook is now talking universal search with Siri. Apple wants to do more to make it even better, he says. He wants to make Apple TV the one place where you access ALL of your TV shows and movies and discover great new content.

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October 27, 2016 10:16 am PDT Killian Bell

Twitter’s app is a great example of the power of Apple TV and how it’s changing television, Cook says.

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October 27, 2016 10:16 am PDT Killian Bell

A useful shortcut lets you send tweets to your iPhone so you can reply to them from there.

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October 27, 2016 10:16 am PDT Buster Hein

The Twitter app for Apple TV looks pretty awesome. I’ve caught a few Thursday Night Football games on it and its cool for seeing reactions from other people around the world. It would work well with other big TV events you want to watch live, like the Oscars or Grammys, or even the premiere of Game of Thrones

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October 27, 2016 10:15 am PDT Killian Bell

Live results for Twitter polls also show up.

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October 27, 2016 10:15 am PDT Killian Bell

Not only can you read tweets, but also view video and Periscope streams.

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October 27, 2016 10:15 am PDT Killian Bell

Twitter is now showing off its new app for Apple TV, which lets you view tweets while you watch sports and other content.

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October 27, 2016 10:13 am PDT Buster Hein

Your kids are going to love this.

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October 27, 2016 10:13 am PDT Luke Dormehl

Too slow Killian…

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October 27, 2016 10:13 am PDT Killian Bell

Minecraft is coming to Apple TV this year!!

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October 27, 2016 10:12 am PDT Killian Bell

In just one year, 8,000 apps have been created for tvOS. There are also more than 2,000 games.

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October 27, 2016 10:12 am PDT Luke Dormehl

Already 8,000 Apple TV apps. 2,000 games, too.

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October 27, 2016 10:12 am PDT Killian Bell

“We want the experience on your television to be as great as the experience on your other Apple devices,” Cook says. “We believe the future of TV is apps.”

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October 27, 2016 10:12 am PDT Killian Bell

Cook teases more products coming today — starting with Apple TV!

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October 27, 2016 10:11 am PDT Killian Bell

Tomorrow, Apple Watch Nike+ will make its debut, as we already know.

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October 27, 2016 10:11 am PDT Killian Bell

Cook says Apple Watch Series 2 has received the same great response from reviewers as iPhone 7.

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October 27, 2016 10:10 am PDT Killian Bell

There are over 60 million contactless transactions made every day.

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October 27, 2016 10:10 am PDT Buster Hein

Tim is going over a bunch of stuff we already know for some reason. Let’s get onto the Macs already!

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October 27, 2016 10:10 am PDT Luke Dormehl

Tim Cook says Apple Pay is big in Japan. Alphaville reference?

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October 27, 2016 10:10 am PDT Killian Bell

Cook reminds us Apple Pay launched in Japan this week on iPhone 7 and Apple Watch Series 2.

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October 27, 2016 10:09 am PDT Killian Bell

“It’s amazing you can do this,” he says.

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October 27, 2016 10:09 am PDT Killian Bell

Cook is now showing off some photos taken with iPhone 7 Plus’ new Portrait Mode.

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October 27, 2016 10:08 am PDT Buster Hein

Sick Android burn from Tim.

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October 27, 2016 10:08 am PDT Killian Bell

In contrast, Android 7.0, which shipped before iOS 10, hasn’t reached 1 percetn yet.

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October 27, 2016 10:08 am PDT Luke Dormehl

In just over one month, more than 60 percent of customers have already upgraded to iOS 10.

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October 27, 2016 10:08 am PDT Killian Bell

In just over a month, over 60 percent of customers have upgraded to iOS 10.

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October 27, 2016 10:07 am PDT Killian Bell

It’s not just about great photos, though, Cook says. “The fun is going back and enjoying them and sharing them with your friends and family.” That’s what the new Memories feature does in iOS 10, Cook says. Over 400 million Memories have been viewed by iPhone users to date.

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October 27, 2016 10:07 am PDT Buster Hein

400 million Memories have been viewed by iPhone users. The feature just launched with iOS 10.

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October 27, 2016 10:06 am PDT Killian Bell

People are “loving” Apple’s new iPhones, Cook says. The customer response has been “very strong.” Customers love the new iSight camera — Cook is now demonstrating some of the photos that have been sent into Apple from fans.

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October 27, 2016 10:05 am PDT Luke Dormehl

We’re about to get some numbers on the new iPhone. Possibly.

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October 27, 2016 10:04 am PDT Buster Hein

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October 27, 2016 10:04 am PDT Luke Dormehl

Apple’s launching a new Accessibility website today. He wants it to be a “great resource” to help “push humanity forward.”

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October 27, 2016 10:04 am PDT Luke Dormehl

And here’s Tim!

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October 27, 2016 10:03 am PDT Luke Dormehl

Opening video emphasizes how Apple devices can help improve people’s lives. I’m sold! I’ve got my wallet out already.

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October 27, 2016 10:01 am PDT Buster Hein

It’s starting….

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October 27, 2016 10:00 am PDT Buster Hein

What’s under the black cloth? Only a few more minutes until we find out.

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October 27, 2016 9:51 am PDT Buster Hein

The live stream on Apple’s website has started. But it’s playing Bruno Mars right now, so maybe give it a minute.

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October 27, 2016 9:48 am PDT Buster Hein

Tim Cook gettin ready to turn his swag on.

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October 27, 2016 9:35 am PDT Buster Hein

Less than 30 minutes until the keynote starts. Journalists are being held inside while they wait for the doors to open.

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October 27, 2016 9:04 am PDT Buster Hein

Apple CEO Tim Cook is at the campus and ready to rock in less than an hour.

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October 27, 2016 8:59 am PDT Buster Hein

The press badges for the event are purple. Not sure if it signifies anything, but Apple did give out black badges at the iPhone 7 keynote.

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October 27, 2016 8:56 am PDT Buster Hein

While you’re waiting, you should check out the gorgeous all-in-one PC Microsoft announced yesterday. It has a giant touchscreen that swivels down into tablet. It almost looks like something Apple would have made.

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October 27, 2016 8:46 am PDT Buster Hein

There’s another version of the Apple logo from the ‘Hello Again’ invite. This one uses blue powder. What could it possibly mean?

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October 27, 2016 8:31 am PDT Buster Hein

Gettin ready to blog this keynote like

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October 27, 2016 8:29 am PDT Buster Hein

T minus 90 minutes until showtime.The lines are starting to form outside Apple HQ. This will probably be the last keynote Apple hosts at 1 Infinite Loop before the company moves to Steve Jobs’ Sexy Spaceship next year.

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