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Should Apple streamline its product lineup? [Friday Night Fights]

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streamlining Apple product lineup
Do you find it difficult to choose Apple products?
Photo: Ste Smith/Cult of Mac

Apple’s product portfolio has expanded quickly since Tim Cook replaced Steve Jobs as CEO, what with the launch of larger iPhones, Apple Watch and the 12-inch Retina MacBook. But are things getting out of hand?

Friday Night Fights bug Some fans might argue Apple has too much on its plate, and that other products — particularly its software — are suffering as a result. Others might argue that Apple needs everything in its current lineup — and more! — to keep up with the competition.

So, who’s right? Join us in this week’s Friday Night Fight as we exchange insults and virtual blows over whether Apple desperately needs to streamline its product lineup.

What is Apple’s most important invention? [Friday Night Fights]

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What's your pick?
Photo: Ste Smith/Cult of Mac

Now that all the excitement we had for WWDC has died down, it’s probably time we took a break from iOS 10, macOS Sierra, and all the other things you haven’t been able to avoid over the past couple of weeks. So for this week’s Friday Night Fight, we’re looking at Apple’s history.

We’re focusing on which product has been Apple’s most important throughout the years. Was it the Macintosh that changed personal computing? The iPod that put thousands of songs in your pocket? The iPhone that revolutionized mobile devices?

Join us as we battle it out over Apple’s best ever releases — and which one was most significant!

Apple is discontinuing its Thunderbolt Display

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Apple's Thunderbolt display hasn't been updated since 2011.
Apple's Thunderbolt display hasn't been updated since 2011.
Photo: Apple

Apple’s only stand-alone monitor for Mac Minis and MacBooks is officially dead.

The company revealed today to news outlets that the Thunderbolt Display is no longer in production, after going five years without an update.

The week’s best Apple deals: free classes, free headphones and more

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Update your fancy wrist computer to the latest watchOS.
Update your fancy wrist computer to the latest watchOS.
Photo: Ste Smith/Cult of Mac
With WWDC 2016 just days away, you’d be right to hesitate at buying new Apple gadgets this week. But with experts expecting more new software than hardware, rest assured that these great deals and freebies will still look good next week. Read on for free headphones, free classes at the Apple Store, and more in this week’s best Apple deals.

The guy who named iMac says Apple’s names are too confusing

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The next iPhone will have a huge battery.
Is it time for Apple to change the way it names iPhones?
Photo: Ste Smith/Cult of Mac

Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.

In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.

Beastly all-in-one proves the iMac could be great for gaming

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The Aura is spectacular inside and out.
Photo: Digital Storm

Apple doesn’t have gamers in mind when choosing components for its latest Macs, but PC maker Digital Storm has proven that it’s possible to build a beastly gaming rig into the iMac’s gorgeous all-in-one form factor.

Check out the company’s stunning new Aura PC, which puts NVIDIA’s latest GTX 1080 graphics card behind a 34-inch curved display.

Beige is back with this retro-inspired iMac

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Yes, that's a brand new iMac in beige.
Photo: ColorWare

The boring beige computers Apple offered all the way up until the late ’90s would never get Jony Ive’s stamp of approval today. But fortunately for those who love retro, Apple’s latest iMac is now available with a beige paint job (and a bigger price tag).

Does Apple’s design team need some fresh blood? [Friday Night Fights]

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Or is its best yet to come?
Photo: Ste Smith/Cult of Mac

You can’t think about Apple without thinking about great design. The two go hand-in-hand, thanks to the company’s incredible ability to churn out hit products that make billions of dollars one after the other, year after year.

FNF-bugBut Apple’s design team isn’t perfect. There have been some missteps over the years, and it seems like they’ve become more common under Tim Cook. Its design has also become predictable; even before we get a new product, we have a good idea what it will look like.

Are we worrying about nothing, or is it time Apple invited some fresh blood into Jony Ive’s lair? Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we fight it out over this and more!

Apple reveals how long its devices typically last

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How long do you keep your Apple devices?
Photo: Cult of Mac/Ken Marshall CC

How many years do you use your iPhone, iPad, Apple TV or Mac before shutting it down for the last time and sending it to the big Apple Store in the sky?

While Apple products are typically far more solid and long-lasting than those made by rivals, the company offers a clue in a newly released document concerning Apple and its commitment to the environment.

Apple deals: Lowest prices ever on iMac, MacBook and more

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Don't let OS X windows take over your whole screen.
Wouldn't a new iMac look great on your desk?
Photo: Luke Chesser/Unsplash

While the anticipated MacBook Pro revamp is grabbing all the headlines, we’ve got an iMac deal that should be getting your attention.

Get the details on this hot buy, plus the lowest prices we’ve ever seen on a premium MacBook and a handy iPad accessory, in this week’s roundup of the best Apple deals.

40 moments that have defined Apple over 40 years

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A photo of people looking at the first-gen iPhone inside a glass case on the original iPhone launch date.
Admiring fans check out the first iPhone in its public debut.
Photo: Traci Dauphin/Cult of Mac

Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue, all thanks to the vision of the co founder of apple.

It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.

Check out these key moments in Apple history below.

Everything Apple will announce at its March 21 keynote

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iPhone SE will be the star of Apple's March 21 keynote.
iPhone SE will be the star of Apple's March 21 keynote.
Photo: Martin Hajek

The invites are out and the rumors are in. Apple’s first event of 2016 is going down March 21, when the company will loop fans in on some shiny new products coming soon to Apple Stores.

Apple is expected to introduce a new 4-inch iPhone aimed at budget customers and people who want to be able to hold their smartphone with one hand, but a new 9.7-inch iPad that’s every bit as impressive as the iPad Pro could steal the show (along with some other new goodies).

Here’s what to expect from Apple’s big event.

Best ergonomic accessories for Mac owners

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Work behind a Mac all day? Be sure you're protecting your back, neck, and feet with these accessories.
Work behind a Mac all day? Be sure you're protecting your back, neck, and feet with these accessories.
Photo: Luke Chesser/Unsplash

app-factor-logo-thumbnailSitting, or standing, in the correct position while working behind a Mac, or any computer, is incredibly important to your overall health — and ergonomic accessories can help. As I’ve come to learn over the past year, incorrect posture and bad ergonomics can result in back, neck and even foot injuries.

When I started struggling with neck and shoulder tightness, I never thought how I was working could be to blame, but after some back and forth with my doctors, the root of the problem had everything to do with my posture and how I was sitting and standing, particularly while working on my iMac or MacBook.

Mac sales are on the up now, but is a downfall inevitable?

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fnf
Apple's Mac business is still growing... but how?
Photo: Ste Smith/Cult of Mac

Apple was the only computer maker that didn’t endure a blue Christmas, with Mac sales up 3 percent year-over-year as worldwide PC shipments declined. But for how long can the Mac business continue to fight on, immune to the growing thread from other industries?

Friday-Night-Fights-bug-2Smartphones and tablets are now capable at handling many of our daily tasks, and every year they get better. Will the iPad Pro ever be powerful enough to replace your iMac, or will we forever be reliant on powerful processors and dedicated GPUs?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Will Apple turn around its fortunes in 2017?

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Are you predicting big things from Apple next year?
Photo: Ste Smith/Cult of Mac

2016 has not exactly been a spectacular year for Apple. There have been some nice highlights, like major changes to the MacBook Pro lineup and the wildly successful AirPods, but it hasn’t really been a year to remember for fans or investors.

Friday Night Fights bugWill 2017 be different? We know the next-generation iPhone will be big, but does Apple have more up its sleeve that will help turn around its fortunes and make the next year a spectacular one?

Join us in this week’s Friday Night Fight as we battle it out over Apple in 2017.

Is Apple’s new 4K iMac a total ripoff?

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The 4K iMac is pretty, but you can get a lot more for your cash.
Photo: Ste Smith/Cult of Mac

Apple delivered the 4K iMac many fans have been waiting for this week, but it’s not quite the all-in-one powerhouse some were expecting. Look past its beautiful design and you’ll find a lot of drawbacks you probably wouldn’t (and shouldn’t) expect to get with a $1,500 computer.

Friday-Night-Fights-bug-2The upside is, this gives another great topic for a slanging match.

So join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we go head to head over one question: Is the 4K iMac a total ripoff?

Apple’s iMac with Retina 5K display is big, beautiful and full of pixels

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Photo: Apple
Photo: Apple

Apple finally unveiled its iMac with Retina 5K display this morning, and while the screen is bigger, brighter and more hi-deffer than ever, Apple still managed to make an incredible machine that’s gorgeous and affordable.

It’s the most incredible iMac Apple’s ever built, thanks to a Retina 5K display that puts high-end 4K displays to shame and upgraded processors and graphics in a package that’s just 5mm thin.

Think your desktop is ready for a Retina upgrade? Here’s what you need to know about Apple’s new desktop beast:

Liveblog: Get fixated on Apple’s new iPads with Cult of Mac

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Tim Cook shows off the growing family of Apple products. Photo: Apple
Tim Cook shows off the growing family of Apple products. Photo: Apple

It’s been way too long since Apple showered us with new products like the iPhone 6, 6 Plus and Apple Watch, but Tim Cook and his crew are ready to go in for round two at a town hall keynote today at Apple HQ. New iPads, a Retina iMac and OS X Yosemite are rumored to be on the menu, but will Apple have one more surprise waiting for us?

Apple’s holiday lineup will be revealed in just a few short hours, and we’ll be here liveblogging all the details as the event unfolds. So bookmark this page, and come back at 10 a.m. Pacific for what will most likely be Apple’s last major announcements of 2014.

Unleash the true power of your Magic Mouse with these productivity tips

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The technology behind the computer mouse has leaped to unimaginable heights in the decades following the first prototype in the early 1960s. And Apple’s latest variant of its Magic Mouse has quickly become one of the most powerful iterations of the revolutionary input device.

Its touch-sensitive body lets users manipulate their computers with more than mere clicks, thanks to an array of simple gestures and smart actions that make the Mac more productive than ever.

In today’s video, we’ll take a look at tips that will help you unleash the true potential of your Magic Mouse. You’ll learn how to access Mission Control, quickly switch between apps and do much more with these speedy tips.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

These killer apps turn your Mac into a social media machine

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While looking at social media on your favorite iOS devices is smooth, making the transition to the Mac just isn’t quite the same. Though there are plenty of top-notch applications for looking at Twitter or Snapchat on iOS, the social media gems on Mac can be hard to find.

In today’s video, we’ll show you the top social media apps for Mac so you can transport the fun from iOS to your desktop in the most efficient ways possible. Here’s how to enjoy the fun of Snapchat, Instagram and more, all on your Mac by downloading some killer social apps.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.