Apple’s recently disclosed acquisition of Color.io suggests a renewed focus on rebuilding Cupertino’s creative software suite.
Through a subsidiary, Apple acquired Patchflyer GmbH in January and hired the company’s sole employee, according to an EU filing. Patchflyer developed Color.io, a web-based cinematic color grading platform used by filmmakers and video professionals. And the purchase looks like part of a long-term strategy to win over creatives.