If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.
The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.
Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.
Pretty neat, huh?