Even though they’re not leading in marketshare, Apple’s iOS devices account for more than 60% of all mobile web consumption. Because of this, many websites provide custom layouts for multiple devices so that users can enjoy an optimized experience regardless of whether they’re viewing a website from their iPad, iPhone or MacBook.
However, with the new iPad mini Apple has made it impossible for developers to deliver an optimized experience for the device, and that’s not likely to change anytime soon.