Analysts are predicting big things for Apple’s App Store business ahead of the company’s Q4 2018 earnings report coming on November 1.
Search ads from the App Store could generate over $500 million in revenue during all of 2018, according to Bernstein analyst Toni Sacconaghi. Even better, Sacconahi thinks the App Store ad business could be worth a whopping $2 billion by the end of 2020.