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The Morning Show showrunner discusses season 2 development

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The Morning Show blitzes viewers with Apple product placement
The female characters of The Morning Show shine brightest.
Photo: Apple

With the fifth episode of The Morning Show landing on Apple TV+ this morning, attention is already turning to season number two.

Morning Show showrunner Kerry Ehrin revealed how the U.S. political landscape could impact some of the storytelling next season. While Trump and current political issues won’t be brought up, Ehrin says some political themes could be added to plot.

Gary Oldman will star in Slow Horses spy drama for Apple TV+

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Gary Oldman will star in exiled spy drama for Apple TV+
Apple continues to scoop up A-list talent.
Photo: John Bauld/Wikipedia CC

Academy Award winner Gary Oldman is the latest big-name actor to sign up for an Apple TV+ original series.

Oldman will star in an adaptation of Mick Herron spy novel Slow Horses. The book is the first in the Slough House series, which currently contains six novels and two novellas.

Apple ad revenue could hit $11 billion a year by 2025

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AppleTV+
How are Apple Originals looking on your TV?
Photo: Roku

The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.

Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.

But will Apple really take advantage of it?

New episodes of The Morning Show, See and For All Mankind arrive

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New episodes of The Morning Show, See, and For All Mankind are here
What will you be tuning into this week?
Photo: Apple

It’s Friday, which means that the weekend is almost here, and — more important — new episodes of the top Apple TV+ shows are up.

As expected, Apple debuted episodes of See, The Morning Show and For All Mankind at midnight Eastern time. Here’s what you can expect in this week’s episodes.

Apple News+ subscriber growth is stuck in neutral

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Some publishers report that Apple News+ isn't a 'huge boon' for business
Apple News+ hasn't been as big a hit as Apple hoped.
Photo: Apple

Apple News+ has been struggling to ramp up its subscriber numbers since launching in March, according to a new report that claims growth has been stuck in neutral for months.

News came out this morning that Apple is considering bundling services like Apple Music, Apple News+ and Apple TV+ together for a monthly fee. At this point, the company might need to do that to get more people onto the Apple News+ platform in order to make it worthwhile for publishers.

Latest Servant trailer may be the creepiest one yet

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Latest Servant trailer may be the creepiest one yet
What were those rumors about Apple only making family-friendly shows?
Photo: Apple

The latest trailer for Servant, M. Night Shyamalan’s eagerly anticipated Apple TV+ show, may just be the creepiest yet.

With music swelling, it shows a bespectacled man putting together Jericho, the “fake baby” doll that plays a big role in the series. Prepare to be unnerved!

Disney+ races past 10 million sign-ups in first day

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Disney+
Disney+ will take on Apple TV+ and Netflix.
Photo: Disney

Disney+ is off to a smashing start in its quest to dominate the streaming wars.

After launching on November 12, the Mickey Mouse company revealed this morning that it has already surpassed 10 million sign-ups. That makes the “millions” Apple TV+ pulled in during its first week look pretty weak.

Ex head of HBO might bring the next Game of Thrones to Apple TV+

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apple tv
Having the former head of HBO making shows for Apple TV+ could be a big win.
Photo: Jim Merithew/Cult of Mac

Richard Plepler, who led HBO for almost three decades, is reportedly teaming up with Apple. He’s not joining the iPhone maker, but his production company will create content for Apple TV+.

If a deal goes through, the man who greenlit Game of Thrones would be developing shows for Apple.

Ghostwriter featurette shines spotlight on Apple TV+ spooky kids show

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Ghostwriter on Apple TV+
The production company behind Sesame Street is also making Ghostwriter.
Photo: Apple

Grownup shows drew most of the attention during the launch of Apple TV+, but children’s programming debuted as well, including Ghostwriter. Not to be overlooked, an extended trailer out today puts attention on this educational thriller.

Watch it now:

Sell your old Apple devices now for bargain Black Friday upgrades

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iPhone 8 iPad Macbook
Cult of Mac can help you get the best price.
Photo: Ste Smith/Cult of Mac

Retailers have already started slashing prices on some of Apple’s hottest products ahead of Black Friday. And Cult of Mac can help make your next upgrade even more affordable.

Simply sell your old iPhone, iPad, Apple Watch, or Mac to us when you upgrade and you’ll receive a fat stack of cash toward its replacement.

We typically pay more than other buyback services and we make the entire process quick and simple. Get your quote today in just a couple of minutes.

How to share an Apple TV+ subscription with your family

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Share Apple TV+
Apple hopes the package will boost subscriber numbers.
Photo: Charlie Sorrel/Cult of Mac

Apple TV+ has turned out to be pretty good. Certainly, it’s a lot better than critics claimed. So, you may even want to share the shows with your family. And, thanks to Apple’s Family Sharing, this is not only possible, but easy.

You can all watch different shows at the same time, or you can just enjoy the lazy convenience of catching the latest episode of The Morning Show on whoever’s device is nearest. Let’s see how to share your Apple TV+ subscription with your family.

Apple TV+ exec leaves less than two weeks after launch

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Apple TV
Kim Rozenfeld is no longer a part of Apple's team.
Photo: Apple

Apple TV+ has lost its head of current scripted and unscripted programming less than two weeks after it made its big debut.

Kim Rozenfeld will continue working alongside Cupertino through his own company, Half Full Productions, as part of a new deal. Apple is expected to get first dibs on new content.

Truth Be Told premieres ahead of Apple TV+ debut next month

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Truth-Be-Told-premiere
Truth Be Told stars Octavia Spencer and Aaron Paul.
Photo: Apple

A brand-new Apple original this week premiered in Los Angeles, California, ahead of its Apple TV+ debut. Truth Be Told starring Octavia Spencer will be available for streaming on December 6.

The limited drama series, based on the novel Are You Sleeping by Kathleen Barber, follows a podcaster who is compelled to reopen the murder case that made her a national sensation.

The great MacBook disaster [Cult of Mac Magazine 322]

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MacBook disaster: Can Cupertino fix this sorry state of affairs?
Can Cupertino fix the sorry state of the MacBook?
Cover: Leander Kahney/Cult of Mac

That butterfly keyboard. Those missing ports. The annoying lack of easy upgrades. Cult of Mac’s Charlie Sorrel makes a good case that the current MacBook lineup is a disaster. Can Apple turn it around?

Get his take (as well as his list of the top MacBook alternatives) in this week’s issue of Cult of Mac Magazine. You’ll also get plenty of Apple news, reviews and how-tos — all for free.

The Morning Show blitzes viewers with Apple product placement

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The Morning Show blitzes viewers with Apple product placement
"How many times do you want us to reference Apple products in the show?" "Yes."
Photo: Apple

It was always going to be difficult for Apple to resist peppering Apple TV+ shows with Apple products. But even with that said, the amount of times Apple product placement pops up on The Morning Show surely sets some kind of record. It’s basically a 10-episode long Apple commercial.

Catch our spoiler-free Apple TV+ show reviews, this week on The CultCast

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CultCast 413
Get our first (spoiler-free) impressions of Apple TV+ shows.
Photo: Apple

This week on The CultCast: We watched See, The Morning Show and For All Mankind — here are our spoiler-free snap reviews of Apple’s new TV shows! Plus: The one part of Apple TV+ that needs a total overhaul; and Apple’s HomePod update includes a new hidden talent.

Our thanks to NETGEAR for supporting this episode. The Orbi WiFi 6 router gives you ultra-fast speeds and wider coverage throughout your home — it’s the biggest revolution in Wi-Fi ever. Check it out today at your local Best Buy and at Netgear.com/bestwifi6.

Apple delves behind the scenes of See in new featurette

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Apple delves behind the scenes of See in new featurette
In a break from his usual casting, Jason Momoa plays a muscular man mountain in See.
Photo: Apple

How do you make something that’s exciting visually when it’s depicting a world populated by people who can’t see? That’s one of the challenges that the creators of Apple TV+ series See faced when developing the Apple Original show.

That question and a few others are answered in a new behind the scenes featurette Apple released Thursday.

New episodes of The Morning Show, See, and For All Mankind are up

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New episodes of The Morning Show, See, and For All Mankind are up
Apple TV+ launched on November 1.
Photo: Apple

If you’re out of Apple TV+ episodes to watch, there’s some good news. Today Apple debuted new episodes of See, The Morning Show, and For All Mankind.

The shows officially debuted at midnight Eastern Time, providing confirmation of how Apple will roll out new shows each week.

Apple TV+ pulls in ‘millions of users’ in its first week

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First four Apple TV+ shows launch
See, For All Mankind, Dickinson, and The Morning Show are doing... OK? Sort of?
Photo: Apple/Cult of Mac

There are only vague hints about how Apple’s streaming video service is doing a week after the debut, but Variety got unnamed sources to say that Apple TV+ is getting millions of viewers.

BritBox steps up fight against Apple TV+ with UK expansion

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BritBox
Enjoy BritBox today on iPhone, iPad, and Apple TV.
Photo: BritBox

BritBox has stepped up its fight against Apple TV+ and other streaming services by expanding its reach to the United Kingdom.

Priced at just £5.99 a month, the service offers an impressive catalog of content from leading British TV channels — including BBC, ITV, Channel 4, and Channel 5.

Servant trailer looks creepier than a fake baby everyone pretends is real

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Apple TV+ series Servant accused of ripping off Sundance movie
Apple TV+ series Servant accused of ripping off Sundance movie
Photo: Apple

The first full trailer for Servant, M. Night Shyamalan’s upcoming Apple TV+ show, kicks the nightmare nanny storyline up a notch. This twisted-looking series — with its tagline, “Doubt what you believe” — looks creepy as can be.

The frightening fake baby isn’t a Shyamalan-style twist. And the mysterious woman hired to take care of the doll might not be as weird as the family she works for. This one looks interesting!

Snobby critics hate Apple TV+ but viewers can’t get enough

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Snobby critics hate Apple TV+ but viewers can't get enough
The Morning Show is way better than critics claimed.
Photo: Apple

Want to hear a secret about Apple TV+? Don’t tell the critics but … Apple’s TV shows are actually pretty good!

From The Morning Show to See, the general public seems to agree with me. But you wouldn’t know it from reading reviews from professional critics.

The first film Apple bought finally gets its first trailer

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Geraldine Viswanathan appears in Hala, chosen for the U.S. Dramatic Competition at the 2019 Sundance Film Festival.
Geraldine Viswanathan appears as the title character in Hala.
Photo: Parrish Lewis/Sundance Institute

Apple’s coming-of-age drama about a Pakistani American teenager will land on Apple TV+ and in theaters just in time for award season.

Hala, the first narrative feature film Apple bought, will premiere on the streaming service on December 6. That’s just two weeks after The Banker lands on Apple TV+. To hype up the release date, Apple published the first full-length trailer for Hala. The movie follows a girl who goes from picking up skateboarding to falling in love for the first time. Meanwhile, her Pakistani family starts unraveling.

Apple TV+ blesses us with highest-quality 4K streams

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AppleTV+
How are Apple Originals looking on your TV?
Photo: Roku

If you’ve been enjoying Apple TV+ and wondering why your vision is suddenly better, it’s not that you’re getting younger. It’s that Apple’s new service streams the highest-quality 4K content yet.

That’s according to new tests that measure the bitrate of video streams. They reveal See has the highest bitrate so far, closely followed by The Elephant Queen.