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Play on! tvOS 13 brings Apple Arcade to Apple TV

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Oceanhorn 2 on Apple TV through Apple Arcade
Oceanhorn 2 is one of the Apple Arcade games available with tvOS 13.
Photo: Apple

After months of beta testing, the full version of tvOS 13 launched to the public today. Updates to the Apple TV operating system don’t often make headlines, but this one stands out because it brings support for the all-you-play Apple Arcade service.

tvOS 13 also allows some off-the-shelf game controllers to be used, as well as non-game improvements.

Disney CEO reveals why he left Apple’s board

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With Apple TV+ ready to compete against Disney+, Bob Iger resigns from the Apple board.
With Apple TV+ ready to compete against Disney+, Bob Iger resigned from the Apple board.
Photo: Josh Hallett/Flickr CC

Disney CEO Bob Iger finally spoke about his recent resignation from Apple’s board of directors in an interview with Mad Money host Jim Cramer.

Iger resigned from Apple’s board earlier this month. As many people speculated, Iger says he felt it was time for him to step aside because of Apple TV+.

Apple TV+ has a major advantage in the streaming wars

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Apple spent more than $20 million advertising Apple TV+ last month
Apple is the company to beat in this space. Well, and Amazon, too.
Photo: Apple

Apple may be a relative latecomer to the streaming video arena but media consultant Michael J. Wolf of Activate Consulting thinks that it’s got a big advantage. Along with Amazon, that is.

In an interview with CNBC‘s “Squawk Box,” Wolf laid out reason why. And it’s a twist on the old Alan Kay saying that a company serious about software should build its own hardware, too.

Apple will hype TV+ shows in upcoming creative sessions at Fifth Avenue store

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Apple will show off Apple TV+ at its Fifth Avenue Apple Store.
Apple recently reopened its Fifth Avenue Apple Store.
Photo: Apple

Apple is using its Apple Store “Today at Apple” creative sessions to showcase Apple TV+ content. As part of upcoming events at its newly reopened Fifth Avenue Apple Store, Apple will focus on promoting films and TV shows from its streaming video service.

In one case this will involve an appearance from the crew behind the production.

Oprah’s Book Club finds new home in Apple Books

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Oprah-Book-Club
Preorder Oprah's first selection today.
Photo: Apple

Oprah’s Book Club has landed in Apple Books, connecting readers worldwide to “stories that truly matter by today’s most thought-provoking authors.”

Its arrival comes weeks before Oprah’s new TV show kicks off on Apple TV+. A new episode will air every two months, and every title selected will be available from Apple Books.

The Water Dancer by Ta-Nehisi Coates is Winfrey’s first selection, and you can preorder it now in ebook and audiobook formats ahead of its debut tomorrow, September 24.

Apple spammed Emmy viewers with ads for Apple TV+

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Truth Be Told on Apple TV+
Ads included glimpses of two shows Apple hasn't previously shown off.
Photo: Apple

Apple has its eye on dominating next year’s Emmy Awards with its original content. But Apple TV+ wasn’t exactly hiding in the shadows at this year’s event.

Apple bombarded people who tuned in to the Emmys with 15-second spots for its TV+ ads during commercial breaks. This included the first teases for its shows Servant and Truth Be Told. Check them out below.

Netflix CEO: Apple and Disney will take streaming wars to ‘whole new world’

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75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
Photo: Stock Catalog/Flickr CC

Netflix CEO Reed Hastings almost sounds excited about the increased competition his company is about to face from the biggest tech companies in the world.

After basically creating the entire TV streaming market, Netflix is about to go up against new services from Apple and Disney. In an interview with Variety, Hastings admitted it’s going to be a whole new ball game in just a few months, but Netflix doesn’t plan to change much.

For All Mankind is Apple’s attempt to make space for inclusivity

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New episodes of The Morning Show, See, and For All Mankind are up
Apple has a more diverse, inclusive view of space.
Photo: Apple

Maybe Apple should tweak the title of For All Mankind, its space race sci-fi show. A new teaser for the upcoming Apple TV+ series reveals that the drama will inject a strong shot of female empowerment into its alternate-history storyline about Russians beating the United States to the moon.

The 15-second clip, released Friday, shows actress Sarah Jones in the role of Tracy Stevens. “Look at you, Tracy Stevens,” says an off-screen male character. “You’re going to be an astronaut candidate.”

“No,” Stevens says. “One day I’m going to be an astronaut.” Cue a shot of an all-female astronaut ensemble.

Fun new Dickinson trailer puts feminism front and center

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Emilydickinson
Coming November 1.
Photo: Apple

Downton Abbey fans may have a great new costume drama to jump ship to thanks to Apple TV+. A new trailer for Apple’s upcoming TV show Dickinson gives us our best glimpse yet of the new series, which stars Haile Steinfeld as iconic poet Emily Dickinson.

The fight for women’s rights lands front and center in the lengthy new trailer. It shows just how “eccentric” Dickinson’s peers consider her ideas at the time.

Check it out:

Prince Harry hopes his Apple TV+ series will help save lives

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Duke of Sussex
The Duke of Sussex frequently speaks out about mental health.
Photo: E. J. Hersom/Wikipedia CC

Apple TV+ could do a lot more than just offering up some great entertainment — it could save lives.

That’s according to none other than the U.K.’s Prince Harry, aka the Duke of Sussex. In a conversation with The Daily Telegraph, he discussed what he hopes to achieve with his upcoming Apple TV+ series, which will focus on mental health.

Why Apple TV+’s Ghostwriter and Helpsters could prove so important

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White Rabbit Ghostwriter
This is Apple's first attempt at reaching out to the lucrative kid market.
Screenshot: Apple

We’ve got our first glimpse of what Apple TV+’s kid-friendly programming is going to look like, thanks to trailers for Ghostwriter and Helpsters.

Ghostwriter reboots a popular children’s mystery/fantasy series that originally ran from 1992 through 1994. It involved a group of diverse kids who solve crimes and mysteries with the help of a ghost, which can communicate only by rearranging letters and words to form sentences.

Helpsters, meanwhile, is a Sesame Street-style show all about learning to help. The question: Can these shows help Apple TV+ become a success?

NBC’s Peacock takes on Apple TV+ with Battlestar Galactica reboot nobody wants

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Peacock from NBCUniversal
NBCUniversal decided to call its streaming-video service Peacock. And the jokes practically write themselves.
Photo: NBC Universal

NBCUniversal has given a somewhat questionable name to its upcoming streaming video service: Peacock.

It will face tough competition from Netflix, Hulu and Apple TV+, but will be able to offer classics like The Office and Parks and Recreation, as well as a second reboot of Battlestar Galactica.

Justin Theroux will star in Apple TV+’s The Mosquito Coast

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Justin Theroux
Justin Theroux will star in new Apple TV adaptation of The Mosquito Coast.
Photo: Patrick L./Wikipedia CC

Apple is adapting Paul Theroux’s popular 1981 novel The Mosquito Coast into a new Apple TV+ series.

The novel tells the story of an inventor who takes his American family to live in the Honduran jungle — with unexpected twists along the way. It was previously adapted into a Hollywood movie starring Harrison Ford. Apple’s new version will star Justin Theroux, nephew of the book’s author Paul Theroux.

Apple wins its second Emmy for Carpool Karaoke

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FireWire lands Apple its first Emmy.
That bodes well for Apple TV+.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple’s Carpool Karaoke: The Series just won an Emmy for the second year running. The show won a Creative Arts Emmy award in the “Short form variety series” category in an award handed out over the weekend.

While plenty of people forget about Carpool Karaoke when talking about Apple’s original TV shows, that’s a good omen at a time it’s gearing up to launch its Apple TV+ streaming service.

Apple clashes with its Apple Card partner over TV+

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International governments plan to rethink tax rules for the ‘digital age’
Apple and Goldman Sachs disagree over Apple TV+ accounting.
Photo: Pexels

Apple partnered with Goldman Sachs to launch Apple Card. But that doesn’t guarantee that the two entities will always see eye-to-eye.

Late last week, Goldman Sachs cut its price target on Apple shares to $165. That gives it the lowest expectations for Apple of all major Wall Street banks. Following the news, Apple hit back at its partner, arguing that its claims were ill-founded.

Apple premieres TV+ show Dickinson at Tribeca Festival

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Dickinson screenshot
This is the first time one of Apple TV+'s shows have been seen in public.
Photo: Apple

Apple’s original TV series Dickinson made its debut at the Tribeca TV Festival this weekend. The series is about the life of poet Emily Dickinson.

This is the first time the public has seen one of Apple’s new TV+ shows. The show will officially debut on November 1 when Apple TV+ launches.

Disney CEO resigns from Apple board as streaming war heats up

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With Apple TV+ ready to compete against Disney+, Bob Iger resigns from the Apple board.
With Apple TV+ ready to compete against Disney+, Bob Iger resigned from the Apple board.
Photo: Josh Hallett/Flickr CC

The Apple board of directors just lost a powerful member: Disney CEO Bob Iger. His resignation, revealed by an Apple filing to the Securities and Exchange Commission, comes as Disney and Apple prepare to launch competing streaming services.

Meanwhile, the new Disney offering garnered a rave early review that called it “more addictive than heroin.”

The wild tech buried in iPhone 11 Pro, and why an October Apple hardware is likely, on The CultCast

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CultCast 405
Another Apple hardware event may be heading our way...

This week on The CultCast: Everything you need to know about iPhone 11 and 11 Pro! We dive deep into the coolest features buried in Apple’s newest iPhones. Plus: Our reactions to everything announced at the iPhone 11 event.

And it’s all but confirmed: We’ll tell you why there’s almost definitely an October hardware event coming our way, and what gadgets Apple will likely unveil during its next big keynote.

Our thanks to Linked In for supporting this episode. A business is only as strong as its people, and every hire matters … head to LinkedIn.com/cultcast and get a $50 credit toward your first job post.

Details emerge about Servant, the creepy M. Night Shyamalan Apple TV+ show

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Servant is M. Night Shyamalan's new Apple TV+ show.
Details about M. Night Shyamalan's upcoming Apple TV+ show start to trickle out.
Photo: Apple

A new photo and a few fresh plot details shed light on Servant, the mysterious M. Night Shyamalan TV show coming soon to Apple TV+.

The picture shows Harry Potter’s Rupert Grint, who stars in the show, which Shyamalan describes as a potboiler fueled by paranoia. And then there’s those creepy baby feet …

Ex-Netflix exec thinks Apple TV+ will have no problem competing

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Former Hulu and Netflix executive thinks Apple TV+ is making all the right moves.
Photo: Apple

A former Netflix and Hulu executive thinks that Apple TV+ has a good shot at holding its own against its streaming TV rivals.

Despite the increasingly crowded streaming landscape, Simon Gallagher said that Apple is making all the right moves for success.

Apple TV+’s $5 pricing lays the smackdown on Netflix and Disney [Opinion]

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Apple TV+
Apple fires a $4.99 shot across the bow of rival streaming companies.
Photo: Apple

It’s rare that the take-home message from an Apple keynote is, “Wow, that’s far more affordable than I expected.” But that’s exactly the reaction Apple prompted when it revealed the $5-a-month price tag for its new Apple TV+ streaming service.

In one fell swoop, Apple just threw down the gauntlet to its streaming rivals. Your move, Netflix!

Rumor mill fail: Apple delivers legit surprises at iPhone 11 event

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Tim Cook delivers the goods at Apple's iPhone 11 event.
Tim Cook has been outspoken about user privacy.
Photo: Apple

In an age when almost every detail of an Apple keynote leaks ahead of time, Tim Cook managed to pull some genuine surprises from the hat Tuesday. Taking the stage at the Steve Jobs Theater at Apple HQ, Cook and Co. announced at least three big things we weren’t expecting at all.

This in itself is a surprise. Even though Cook pledged that Apple is “doubling down” on secrecy, most of the big details about new Apple products typically trickle out ahead of time. Most of the main features of the 2019 iPhones already leaked. Every Apple blog and YouTube channel under the sun has been playing with detailed iPhone mockups and models for weeks.

Still, Cook’s surprise trifecta did not consist of insignificant things. All three were fairly big and meaty announcements — and there wasn’t a peep about them ahead of time. Here’s what took us by surprise during the “By Innovation Only” event.