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Newcomer Grace Kaufman will star in Apple TV+ movie The Sky Is Everywhere

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Apple spent more than $20 million advertising Apple TV+ last month
Apple TV+ is almost nine months old.
Photo: Apple

Relative newcomer Grace Kaufman, previously seen in the TV series Man With a Plan and The Last Ship, will play the lead role in new Apple Originals movie The Sky Is Everywhere.

The adaptation of the Jandy Nelson YA (young adult) novel tells the story of an American high school girl mourning the death of her sister. She becomes romantically involved with both her late sister’s fiancé and another young man who is new to town.

Hurt Locker scribe brings his next action-thriller to Apple TV+

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“Echo 3” is headed for Apple TV+. An Israeli version from the same production company is called ‘When Heroes Fly.’
Echo 3 was previously adapted into When Heroes Fly in Israel. Apple TV+ is producing a new version written by Mark Boal.
Photo: Keshet Studios

Apple on Thursday gave a straight-to-series order to Echo 3, a new action-thriller from Mark Boal, who picked up multiple Oscars for writing The Hurt Locker.

The 10-part series headed for Apple TV+ is inspired a novel by Amir Gutfreund.

Apple TV+ still struggles to find an audience

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Apple TV+ has yet to cut into the lead of well-established streaming video services.
Apple TV+ emphasizes that it offers only original programming. But so far that’s not working.
Photo: Apple

Apple TV+ has just a tiny fraction of the U.S. streaming video market, according to a market-research firm. Even nine months after its launch, it’s well behind well-established rivals like Netflix and even the other newcomer, Disney+.

NBCUniversal’s streaming service Peacock launches today on iOS and Apple TV

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Peacock from NBCUniversal
Because 2020 doesn't have enough streaming subscription services.
Photo: NBC Universal

NBCUniversal’s streaming service Peacock launched Wednesday, complete with iOS and Apple TV apps.

Peacock, which joins a plethora of similar streaming services, has been up and running for Comcast’s Xfinity X1 and Flex cable customers since April. However, today it gets a wider U.S. release, with both paid and free tiers.

Hapless sports coach Ted Lasso gets his first Apple TV+ trailer

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In Apple TV+ show
Jason Sudeikis reprises his character as an American sports coach turning his attention to soccer.
Photo: Apple

Apple just dropped a Ted Lasso trailer that gives the world its first glimpse of Jason Sudeikis reviving his clueless coach character for Apple TV+.

Sudeikis first played Lasso in a hilarious 2013 ad for Premier League soccer games on NBC Sports. With this Apple Original, he will extend the gag to series length, portraying a hapless, small-town college football coach hired by a U.K. soccer team.

Check out the amusing trailer below.

Apple signs first-option deal with actor/producer Idris Elba

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Idris Elba inked a deal with Apple TV+.
Idris Elba, seen here in “Turn Up Charlie” could bring “Innovative, entertaining and thought-provoking” shows and movies to Apple TV+.
Photo: Green Door Pictures

Idris Elba reportedly signed a first-look deal with Apple. This means the iPhone maker gets the right of first refusal for all projects dreamed up by Elba and his Green Door Pictures production company.

Apple TV+ snaps up the rights to Jake Gyllenhaal thriller Snow Blind

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Snow Blind 1
Apple TV+'s latest acquisition sounds like it's a winner.
Photo: BOOM! Studios

Apple has acquired the movie rights to an adaptation of graphic novel Snow Blind, starring Jake Gyllenhaal, Deadline reported over the weekend.

The movie (and the 2017 graphic novel it was based on) is about a teenager, Teddy, who finds out that his family have been in the Witness Protection Program for years. Now someone after revenge has managed to locate them.

It’s App Store trivia time! [Cult of Mac Magazine 357]

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Time to bone up on your App Store trivia.
Time to bone up on your App Store trivia.
Cover: Leander Kahney/Cult of Mac

Today, the App Store is a part of every iPhone owner’s life — but it almost didn’t happen. Get the story behind that near-miss, plus some other fascinating App Store factoids, in this week’s issue of Cult of Mac Magazine.

It’s free, and it also packs the latest Apple news and how-tos. Plus, this week we’ve got reviews of three new Apple TV+ offerings, including Tom Hanks’ World War II movie, Greyhound.

Download it now and enjoy it on your favorite iOS device. (Or use the links below to read in your browser.)

We talk 14-inch MacBook Pro and a big Apple Maps update, on The CultCast

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CultCast 442: AirPods with health sensors
Can you handle some hot, hot beta action?
Image: The CultCast

This week on The CultCast: We’ve got more details on the 14-inch MacBook Pro, and Apple Maps gets a new feature that blows us away! Plus: We talk our two-week impressions of iOS 14, and a major Hollywood film is coming to Apple TV+.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.

Greyhound and beyond: Here’s what debuts on Apple TV+ today

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Tom Hanks' World War II movie Greyhound will debut on Apple TV+.
Tom Hanks' World War II movie Greyhound will debut on Apple TV+.
Photo: Apple

It’s a busy day for Apple TV+ as two new shows and the Tom Hanks World War II drama Greyhound all made their debut Friday on Apple’s streaming TV service.

Check out the trailers — and Cult of Mac‘s reviews — below.

Tom Hanks dives deep into Greyhound‘s thrilling sea battles

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‘Greyhound’ launches on Apple TV+ on July 10.
Tom Hanks gives us an inside look at the naval action shown in his new Apple TV+ film, Greyhound.
Photo: Apple

Tom Hanks wrote and stars in Greyhound, a feature film about World War II debuting Friday on Apple TV+. In a new video, the beloved actor talks about the real-life story it depicts: the challenges of Allied ships crossing the Atlantic infested with Nazi submarines.

Watch Hanks’ inside look at his upcoming film now:

Tom Hanks says Apple TV+ ‘saved the day’ by snapping up Greyhound

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Tom Hanks saves Apple TV+ threw Greyhound a lifeline.
Tom Hanks thanks Apple TV+ for throwing his new World War II movie a lifeline.
Photo: The Today Show

Tom Hanks said Tuesday that Apple TV+ “saved the day” by releasing his new World War II movie during the middle of the COVID-19 pandemic. In fact, the actor couldn’t say enough good things about Apple when he hit The Today Show to promo Greyhound, which debuts on Apple TV+ this Friday.

All the happy talk came a day after Hanks made headlines for calling Greyhound’s upcoming streaming debut an “absolute heartbreak.”

Apple TV+ ventures Where the Wild Things Are in deal with Maurice Sendak Foundation

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Apple TV+ could create a ‘Where the Wild Things Are’ series. Maybe.
The Maurice Sendak Foundation owned the rights to Where the Wild Things Are. And they just made a deal with Apple TV+.
Photo: The Maurice Sendak Foundation

Apple TV+ and The Maurice Sendak Foundation have teamed up to develop new shows based on the many works of Maurice Sendak, a world-renown author and illustrator of children’s books. Whether this means a series based on Where the Wild Things Are is in the works is anyone’s guess, though.

Greatness Code proves Apple TV+ is in the relationship business [Apple TV+ review]

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Greatness Code
What is the code for greatness? No one in the documentary series Greatness Code is going to tell you.
Photo: Apple TV+

There’s a reason this review only has one image in it: Apple TV+ doesn’t have any more press pictures for this show. Why? Because why should it? This paper-thin passel of hagiographies isn’t worth promoting.

Greatness Code, which debuts July 10, isn’t a show so much as it’s an investment in the big star athletes being interviewed. To say no to the project would have meant scuttling potential relationships with some of the biggest names in sports. But to admit it’s worth your time seems a bridge too far.

Greyhound is a totally Tom Hanks war movie [Apple TV+ review]

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Greyhound review Apple TV+: Tom Hanks World War II movie: Tom Hanks wrote this nuts-and-bolts movie about naval warfare.
Tom Hanks wrote this nuts-and-bolts movie about naval warfare.
Photo: Apple TV+

Tom Hanks is here to rescue a cargo convoy from the Nazis — and presumably you from your free time. His new movie, Greyhound, is being released straight to Apple TV+ this Friday after COVID-19 scuttled the film’s theatrical release. This means there’s nothing between you and some old-school, flag-waving thrills.

In fact, Greyhound is the very definition of old school. There’s no fuss, no muss: just a man, his crew and some German U-boats hiding out in the gray fog of World War II, ready to pounce on American soldiers.

Little Voice has a mechanical heart and an auto-tuned soul [Apple TV+ review]

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Sean Teale and Brittany O'Grady star in the contrived musical romance Little Voice.
Sean Teale and Brittany O'Grady star in musical romance Little Voice.
Photo: Apple TV+

The latest lightweight Apple TV+ crowdpleaser comes from producer J.J. Abrams, songwriter Sara Bareilles and writer Jessie Nelson. Little Voice, which debuts on Apple’s streaming service on July 10, hits every single beat you expect — and none you don’t.

There’s little chance you won’t experience precisely the emotional journey and reaction you’re anticipating just from looking at the show’s promotional materials.

If you wanna watch a scrappy, model-beautiful singer finally find her voice with help from a supportive and kooky family of zany outsiders, and then live her dream of being a star, then yeah, come on in.

Tom Hanks thinks having his new movie debut on Apple TV+ is an ‘absolute heartbreak’

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Tom Hanks in Greyhound
Hanks talks about his "Apple overlords" in new interview.
Photo: Apple TV+

Tom Hanks made a few not-so-flattering comments about the “Apple overlords” in an interview about his new World War II movie Greyhound. The film, which was originally supposed to launch in theaters, was pulled due to the coronavirus pandemic. Instead, it will premiere on Apple TV+ this Friday.

In an interview with The Guardian, Hanks describes the shift to Apple TV+ as “an absolute heartbreak.” He also spills the beans on one of Apple’s slightly unusual requests for his press interviews.

Dear… is a timely reminder that we can do better [Apple TV+ review]

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Oprah Winfrey reads a letter from a fan in Apple TV+ show Dear...
One episode of Dear... focuses on Oprah Winfrey.
Photo: Apple TV+

So far, the Apple TV+ shows affiliated with Oprah Winfrey (or approved by her) represent some of the streaming service’s safest offerings. And her spirit, to say nothing of her face, is all over the inspiring series Dear…

Each episode focuses on a single celebrity and the moving fan letters they receive highlighting the star’s impact on regular people. A such, it takes the form of part-biography, part-tribute to its famous subjects.

Dear… certainly does not stand out as one of the most hard-hitting journalistic exercises you’ll see. But as puff pieces go, the episodes prove both persuasive and reasonably inspiring. The show plays like a MasterClass with lessons about community building and standing up for yourself.

More than a quarter of U.S. households sampled Apple TV+ during lockdown

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Appletvpluslogo
Apple launched its streaming TV+ service last November.
Photo: Apple

Apple TV+ reportedly made big inroads while users were stuck home during the coronavirus lockdown, a recent study by Parks Associates claims.

The research firm notes that more than two in five U.S. households with broadband have trialed a streaming video service during lockdown. A surprisingly large 8% of households have trialed four or more. Among new subscribers to TV streaming services, Apple TV+ was sampled by 27% of households, the report states.

Will Smith action film about escaping slavery heads for Apple TV+

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‘Emancipation’ is coming to theaters and Apple TV+.
The man in this picture made headlines in 1863. His life is being made into Emancipation on Apple TV+.
Photo: Library of Congress

The real-life story of Peter, whose saga of escaping slavery made headlines around the world in 1863, is being made into Emancipation, a film starring Will Smith and directed by Antoine Fuqua. Apple TV+ reportedly bought the worldwide rights for more than $120 million.

Deadline, which broke the news, called it the “largest film festival acquisition deal in film history.”

Former Apple Music marketing boss Bozoma Saint John joins Netflix

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Bozoma Saint John
Bozoma Saint John on stage at an Apple event in 2016.
Photo: Apple

Bozoma Saint John, the former head of global consumer marketing for Apple Music, is joining Netflix as its new Chief Marketing Officer, Deadline reports.

Saint John joined Apple with the Beats acquisition in 2014. She left Apple in 2017 to join Uber as its Chief Brand Officer, before jumping to Endeavor to become its CMO.

Apple TV+ locks in Defending Jacob‘s creator for more new shows

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Chris Evans plays a conflicted district attorney in Defending Jacob on Apple TV+.
The man who brought “Defending Jacob” to Apple TV+ will develop more shows for the new streaming service.
Photo: Apple

The writer, director and showrunner of Defending Jacob reportedly agreed to a long-term deal to make additional shows for Apple TV+. Their first collaboration went so well that Mark Bomback signed a exclusive agreement with Apple.