You can now sign up to enjoy a series of art-based augmented reality experiences at your local Apple Store.
The new Today at Apple sessions, called [AR]T, will take place around the world. They will include an interactive walk featuring works by some of the world’s leading contemporary artists.
Apple invited the New Museum in New York City to select seven artists who would participate in an experimental AR art project. That artwork is now available for fans to enjoy for free in major cities.
“Today at Apple offers a window into the creative arts made possible by our products and customers,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.
“We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”
Enjoy AR art experiences with Apple
Apple’s “experimental walks” will take place in San Francisco, New York, London, Paris, Hong Kong, and Tokyo, where works from world-renowned artists Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist will be showcased for the first time.
Each piece uses AR to reimagine or invent new ways of expressing core themes. “Through” by Höller takes viewers through a portal to a new world with no perspective. “Now at the Dawn of My Life” by Giorno promises a rainbow journey of homespun wisdom.
The walks will be accompanied by hands-on sessions with “whimsical objects and immersive sounds,” and a 90-minute course in creating AR experiences in Swift Playgrounds in an Apple Store.
Sign up today
“The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists,” said Lisa Phillips, Toby Devan Lewis director for the New Museum.
“Augmented reality is a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric.”
Anyone can enjoy Nick Cave’s “Amass” installation by simply visiting an Apple Store and loading up the [AR]T Viewer in the Apple Store app. To sign up for the Today at Apple sessions, which begin on August 10, visit Apple’s website.