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Focusing on major movies could prime Apple TV+ for success [Opinion]

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It's the perfect time for Apple TV+ to makes its move with movies.
It's the perfect time for Apple TV+ to makes its move with movies.
Photo: riviera 2005/Flickr CC

The deal to bring legendary director Martin Scorsese’s future films to Apple TV+ sounds like a gift for movie fans who subscribe to the streaming service.

But signing Scorsese and other top filmmakers could turn out to be a shrewd and self-serving move that benefits Apple, too. Focusing on films crafted by the world’s top directors could differentiate the fledgling Apple TV+ from dominant rivals like Netflix. And it looks like Apple might be timing the market perfectly.

Star-studded Harriet the Spy tiptoes toward Apple TV+

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An animated ‘Harriet the Spy’ heads for Apple TV+
An animated series based Harriet the Spy is being produced for Apple TV+.
Photo: Penguin Random House

Apple ordered an animated version of the children’s classic Harriet the Spy. It’ll star Golden Globe and SAG Award nominee Beanie Feldstein and Emmy winner Jane Lynch. The series will be produced by The Jim Henson Company.

Apple TV+ signs first-look deal with Martin Scorsese

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Martin Scorsese is the latest star to land at Apple TV+, this time thanks to a deal with his Sikelia Productions.
Martin Scorsese is the latest star to land at Apple TV+.
Photo: Thomas Hawk/Flickr CC

The next Goodfellas or Taxi Driver might be an Apple Original. Cupertino signed Martin Scorcese’s Sikelia Productions to a first-look deal that will see him direct and produce films and TV shows for Apple TV+.

It’s the latest high-profile pact signed by Apple execs as they seek to corner the market on the world’s most talented visual creators. The company continues to hustle, buying big-name properties and signing directors, actors, producers and other top Hollywood talent to exclusive deals.

Apple previously signed multiyear deals with Ridley Scott, Leonardo DiCaprio, Alfonso Cuarón, Julia Louis-Dreyfus and Idris Elba. Snagging Scorsese adds another top-shelf visual storyteller to the mix.

Boys State is a timely and terrifying political documentary [Apple TV+ review]

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Ben Feinstein appears in the terrifying Apple TV+ documentary Boys State
Ben Feinstein appears in the terrifying Apple TV+ documentary Boys State.
Photo: Apple TV+

If you looked at the crowds of white nationalists bearing tiki torches at the infamous Unite the Right rally in Charlottesville, Virginia, and wondered what took them from innocent children to gimlet-eyed monsters of borrowed ideology, Boys State is a harrowing but necessary research tool.

The new Apple TV+ documentary by Amanda McBaine and Jesse Moss delivers a frightening look at a time-honored tradition that appears to have actively made the world a worse place.

Sundance Grand Jury Prize Winner Boys State, which premieres Friday on Apple TV+, may nauseate you. But you’ll be glad you saw it, if only because it’s a shocking and sobering reminder that the next generation of conservatives is ready to step in and replace the one about to die — and they’re no less efficacious.

Apple TV+ nabs detective drama from Robert Downey Jr.’s production company

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Apple picked up to rights to a TV series created by Robert Downey Jr.’s production company.
Robert Downey Jr.’s production company created a crime drama for Apple TV+.
Photo: Team Downey

A detective drama from Robert Downey Jr.’s production company is reportedly headed to Apple TV+. The series centers on a down-at-the-heels cop trying to solve a decades-old cold case.

Downey, best known for playing Iron Man in numerous Marvel movies, might take a role in the show.

Ted Lasso’s heart is too big to bench [Apple TV+ review]

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Jason Sudeikis is the titular Ted Lasso
Jason Sudeikis is the titular Ted Lasso in the mostly winning comedy series.
Photo: Apple TV

Created for a diverting if not particularly funny web short, Jason Sudeikis‘ clueless coach Ted Lasso now has his own Apple TV+ series. The question is: Is there enough meat on the bones of the premise to support a comedy series?

Like the NBC Sports promos that spawned the character, Ted Lasso is about an American coaching football in England — and being sorta kinda unfit for the demands. Fish-out-of-water, culture-clash comedies are as old as film comedy itself. And there’s certainly potential in the idea of an old-fashioned Southern gentleman dropped into tough-as-nails, hyper-masculine soccer culture. But ultimately, the high-concept stuff isn’t what works in Ted Lasso’s favor. You must get past the show’s premise to get to the good part.

Apple signs first-look deal with Leonardo DiCaprio’s production company

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Leonardo DiCaprio‘s Appian Way production company teamed up with Apple.
Films or TV shows from Leonardo DiCaprio‘s Appian Way production company could be headed for Apple TV+.
Photo: Ed Hardy/Cult of Mac

Leonardo DiCaprio is the latest Hollywood star teaming up with Apple. His production company Appian Way reportedly signed a first-look deal with the iPhone maker.

This means the Apple TV+ streaming service gets the right of first refusal for all projects DiCaprio and co. dream up.

Ewan McGregor motorcycle odyssey zooms toward Apple TV+

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‘Long Way Up’ premiers on Apple TV+ on September 18
Long Way Up is just a couple of guys out for a 13,000 mile ride.
Photo: Apple

Ewan McGregor and his buddy Charley Boorman took a little motorcycle ride — a mere 13,000 miles over 100 days. They went through 16 border crossings and 13 countries, starting from the city of Ushuaia at the tip of South America.

Their epic journey is the subject of Long Way Up, a series that launches on Apple TV+ in September.

American Airlines starts showing Apple TV+ shows on flights

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Apple TV+
Apple Originals are free to view on flights. Well, free aside from the cost of actually flying that is!
Photo: Apple

Apple struck a deal with American Airlines to stream Apple TV+ shows during flights.

The agreement, which started this month, means American’s seat-back entertainment systems come preloaded with Apple Originals. These include The Morning Show, For All Mankind, Dickinson, Defending Jacob and seven more.

Unwind with streaming content designed to calm your mind

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Restflix
Get unlimited access to video and music that will put an end to sleeplessness and anxiety.
Photo: Cult of Mac Deals

More than ever, it’s easy to carry stress throughout the day and into the night. Research shows that sleep quality is one of the most important indicators of overall health. And if you want a reliable way to feel your best, it’s getting a good night’s sleep.

This streaming service, loaded with content designed to calm your mind, will take you to the Land of Zzzzs …

PSA: New episodes of Little Voice and The Oprah Conversation arrive on Apple TV+

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Little Voice latest episode
Friday is "new shows" day on Apple TV+!
Photo: Apple

Apple TV+ today released the latest episode of its series Little Voice.

Producer J.J. Abrams’ series, created with songwriter Sara Bareilles and writer Jessie Nelson, is about aspiring singer Bess King and her attempts to forge a path for herself as a singer.

Alongside the new episode, Apple TV+ also has the first two episodes of Oprah’s new show The Oprah Conversation.

The Morning Show curse? Apple TV+ show’s second season gets a rewrite.

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The Morning Show
Season one also had to be rewritten at the last moment.
Photo: Apple

For the second time, a season of The Morning Show is having to be completely rewritten to reflect sweeping global changes.

The Apple TV+ show had to be virtually rebooted prior to the filming of Season 1 due to the #MeToo movement and the firing of TV host Matt Lauer as the result of sexual impropriety accusations. Now Deadline reveals that Season 2 is also being rewritten — this time to reflect the COVID-19 pandemic.

The Morning Show leads Apple TV+ to 19 Emmy nominations

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New video take viewers behind-the-scenes of The Morning Show
Both Jennifer Aniston and Steve Carell received Emmy nominations for their work on Apple TV+’s The Morning Show.
Photo: Apple

Apple TV+ earned 19 Emmy Awards nominations, including several for The Morning Show, a star-studded drama that was a highlight of the streaming service’s launch last autumn.

That’s not bad for the first year of eligibility for Apple TV+. However, Netflix totally dominated the 72nd annual Emmy Awards nominations, which were revealed Tuesday by the Academy of Television Arts & Sciences. The world’s biggest streamer took home an astonishing 160 Emmy noms. HBO limited series Watchmen scored the most nominations of any single series with 26.

From Apple TV+ to Apple Arcade, Cupertino’s new services fail to bring in big money

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Share Apple TV+
Apple services may not be bringing in the cash, Bloomberg says.
Photo: Charlie Sorrel/Cult of Mac

As Apple’s services division grows in importance, the company’s newest services — Apple TV+, Apple Arcade, Apple News+ and Apple Card — are failing to bring in significant revenue, according to a new report.

Bloomberg‘s Mark Gurman writes that, while services likely will increase yet again when Apple announces its Q3 earnings this week, most of these gains will come from older services like the App Store.

New series The Oprah Conversation brings big thinkers to Apple TV+

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Oprah Winfrey interviews thought leaders in an Apple TV+ series debuting Thursday, July 30. ‘The Oprah Conversation’ hits Apple TV+ this week.
Oprah Winfrey interviews thought leaders in an Apple TV+ series debuting Thursday, July 30.
Photo: Apple

Apple TV+ and Oprah Winfrey on Monday announced a new series to explore racism and other relevant topics. The goal of the The Oprah Conversation is to offer perspective on a range of topics shaping our world, and reveal gripping stories of human connection.

The topical show is coming in hot, too. The first episode, titled “How to Be an Antiracist,” airs Thursday, July 30.

Apple TV+ wins pair of Emmys for Ghostwriter and Peanuts in Space

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ghostwriter
Apple TV+ has scored a couple of big Emmy wins.
Photo: Apple

Apple TV+ picked up two Daytime Emmy awards over the weekend, including “Outstanding Children’s or Family Viewing Program” for Ghostwriter and “Outstanding Single Camera Editing” for Peanuts in Space: Secrets of Apollo 10.

While two wins is only a fraction of the 17 nominations Apple received, it’s still an impressive achievement. Apple TV+ only launched in November last year. Apple has reportedly made winning awards a big part of its Apple TV+ strategy.

Werner Herzog’s astronomical documentary Fireball shoots toward Apple TV+

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Werner Herzog is one of the greatest living filmmakers, and he’s co-directing Fireball for Apple TV+.
Acclaimed filmmaker Werner Herzog is co-directing Fireball for Apple TV+.
Photo: Apple

Apple bought the rights to Fireball, a documentary about meteorites co-directed by Werner Herzog and professor Clive Oppenheimer.

The two filmmakers have worked before. Very successfully. They scored an Oscar nomination for Encounters at the End of the World and an Emmy nomination for Into the Inferno.

Apple TV+ could pivot to place the focus on movies

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“Greyhound” is a hit, which may inspire many more Apple TV+ movies.
“Set course for more movies!” Greyhound may have inspired a new strategy for Apple TV+.
Photo: Apple

Tom Hanks’ WWII flick Greyhound is the biggest hit Apple has enjoyed so far. And it’s reportedly made the company serious about blockbuster Apple TV+ movies for the first time.

The iPhone maker is supposedly considering debuting a movie each month on its streaming service. And several of those are expected to be blockbusters.

PSA: New episode of Little Voice arrives on Apple TV+

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Sean Teale and Brittany O'Grady star in the contrived musical romance Little Voice.
Sean Teale and Brittany O'Grady star in musical romance Little Voice.
Photo: Apple TV+

After an unexplained absence last Friday, Apple today released the latest episode of its series Little Voice.

The series, from producer J.J. Abrams, songwriter Sara Bareilles and writer Jessie Nelson, follows the journey of aspiring singer Bess King as she strives to live out her dreams.

Survey: Apple TV+ has lowest overall experience score of major streaming services

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Appletvpluslogo
Apple TV+ isn't blowing away viewers right now.
Photo: Apple

Apple TV+ has the lowest overall experience score of major streaming platforms and customers are least likely to want to return, suggests a new report from UserTesting, a platform that connects organizations to their customers.

While the numbers aren’t appalling (Apple TV+ had a satisfaction score of 83% versus Netflix, Disney+ and Hulu’s 90% and HBO Now and Amazon Prime’s 87%), it’s still another indicator that Apple TV+ is not overwhelming customers the way it perhaps should.

Apple orders Shining Girls thriller starring Elisabeth Moss

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Elisabeth Moss,
Elisabeth Moss has been called the "Queen of Peak TV," and now she’s headed for Apple TV+.
Photo: Apple/Cult of Mac

Apple gave a series order to Shining Girls, a metaphysical thriller that’ll star Emmy Award winner Elisabeth Moss, perhaps best known for The Handmaid’s Tale.

The show will play on the Apple TV+ where it’ll join multiple other thrillers announced in recent weeks.

Plex offers free streaming live TV for iPhone, iPad or Apple TV

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Plex Live TV is here to save you money on cable
Plex Live TV includes over 80 free channels, including plenty for children.
Photo: Plex

Plex began offering 80+ free channels of live TV on Thursday. The service is available on many types of Apple devices, and offers children’s programming, news, lifestyle shows and even sports.

There’s a catch, of course. There always is. In this case, it’s commercials. Plex Live TV is supported by advertising.