Apple TV+ inks multiyear deal with Julia Louis-Dreyfus


Apple TV+ lands another big name with the Julia Louis-Dreyfus deal.
Apple TV+ lands another big name with the Julia Louis-Dreyfus deal.
Photo: Gage Skidmore/Flickr CC

Seinfeld star Julia Louis-Dreyfus is coming to Apple TV+.

The Veep alum signed her first-ever multiyear content deal, which will see the actress both develop and star in TV shows and other content exclusively for the iPhone-maker.

Apple’s multiyear deal with Louis-Dreyfus is the second such pact the company entered into this week. Little America co-creator Lee Eisenberg just signed a similar deal. Apple also has multiyear commitments with Justin Lin, Alfonso CuaronKerry EhrinJon M. Chu and Jason Katims.

Apple TV+ stocks up on talent

Louis-Dreyfus is one of the most-awarded actresses in television history. She recently wrapped up her critically acclaimed series Veep, which aired for seven seasons on HBO. Having got her start on Saturday Night Live in the early ’80s, Louis-Dreyfus went on to earn dozens of award nominations for her roles in Seinfeld and Veep.

She currently holds the record for the most Emmy Award wins, with 11 total. And more awards could follow if she can create a Veep-size hit for Apple TV+.

“I am thrilled about this new partnership with my friends at Apple,” said Louis-Dreyfus in a statement released by Apple. “Also, many thanks and kudos to my representatives for structuring the deal in such a way that I am paid in AirPods.”

Apple did not reveal how much it will pay to bring Louis-Dreyfus to Apple TV+. However, she’ll certainly have tons of opportunities to use and promote Apple products in her show. Seinfeld was notorious for promoting Apple. And viewers already saw heavy use of Apple products in series like The Morning Show.

Louise-Dreyfus can next be seen in her movie, Downhill, which also stars Will Ferrell. The dark comedy, about a married couple’s relationship during a disastrous a ski vacation, lands in theaters February 14.


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