Apple signs first-option deal with actor/producer Idris Elba

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Idris Elba inked a deal with Apple TV+.
Idris Elba, seen here in “Turn Up Charlie” could bring “Innovative, entertaining and thought-provoking” shows and movies to Apple TV+.
Photo: Green Door Pictures

Idris Elba reportedly signed a first-look deal with Apple. This means the iPhone maker gets the right of first refusal for all projects dreamed up by Elba and his Green Door Pictures production company.

Apple bought the first-look rights to any new creations from Elba, according to Hollywood Reporter. This doesn’t mean Apple automatically owns any shows this company comes up with, however. But Green Door Pictures must offer Apple TV+ the opportunity to buy the rights to new projects before it tries to make deals with any rivals, like Netflix or Amazon.

Idris Elba could bring diverse programming to Apple TV+

The production company was founded in 2013 with the goal of championing diversity of thought. “We work with emerging and established talent to produce content that is innovative, entertaining and thought-provoking whilst appealing to a broad audience,” says Green Door Pictures.

The company has created a number of shows already, like Turn Up Charlie for Netflix, and In The Long Run for Sky One in the U.K.

There’s no word yet on what shows Idris Elba and company might create for Apple TV+.

This is just the latest deal Cupertino signed to bring additional content to Apple TV+. It also recently made pacts with other big names in Hollywood like Martin Scorsese, Ridley Scott and Sophia Coppola.