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Oscar nominations completely snub Apple TV+

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Fancy Dance trailer
Sorry “Fancy Dance,” no Oscar nominations for you.
Photo: Apple TV+

Nothing produced by Apple Original Films for Apple TV+ can win an Oscar this year. The nominations went out Thursday, and Apple TV+ didn’t score a single one.

Films that seem like Oscar bait — including Fancy Dance and Blitz — got totally snubbed.

Severance promo almost reveals Lumon’s keys to maximizing innies’ glee

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Lumon Industries management training video
Lumon has 127 steps for "maximizing glee and enforcing a productive workplace," but unfortunately, they've been redacted.
Photo: Apple TV+

In yet another creative promo for its hit workplace thriller series Severance, Apple TV+ dropped a new video Wednesday that masquerades as a Lumon Industries management training video.

“Lumon Industries is proud to present the Lumon Management Program — otherwise known by its breviloquent moniker of LUMP,” Apple TV+ wrote on X, announcing the video. “Today’s practicum: Integrating New Team Members.”

Math unlocks conspiratorial mayhem in Prime Target [Now streaming!]

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Prime Target trailer
A brilliant math postgrad finds himself in the middle of a conspiracy in thriller series Prime Target, debuting January 22 on Apple TV+.
Photo: Apple TV+

When a brilliant math postgraduate verges on sussing out a certain pattern in prime numbers, he finds himself in between unseen enemies and government forces in a burgeoning conspiracy. That’s according to the new Apple TV+ trailer, below, for series Prime Target. After all, the whiz kid’s discovery could unlock every computer and unravel digital security worldwide, apparently.

“A brilliant mind is a dangerous weapon,” notes the tagline on the new series’ key art. The eight-episode conspiracy thriller debuts January 22 on Apple TV+. Watch the trailer below.

Update: Prime Target started streaming on Apple TV+ Wednesday. While The New York Times calls it a “charming popcorn thriller,” other reviews are less charitable. And “rotten” ratings on Rottentomatoes.com — critical rating of 43% and viewer rating of 56% (60% and up is “fresh”) — don’t appear too promising, either.

See Vietnam War through eyes of those who survived it [Apple TV+ trailer]

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trailer for Vietnam: The War That Changed America documentary
The new Vietnam War documentary series debuts on Apple TV+ January 31.
Photo: Apple TV+

Upcoming documentary series Vietnam: The War That Changed America tells the story of the conflict through those who survived it on both sides, according to the trailer Apple TV+ dropped for it Wednesday. Academy Award nominee Ethan Hawke narrates the six-part series. Featuring rare archival footage and moving reunions of service members, it’s set to premiere January 31. As one of the most anticipated new movies Apple TV has to offer, this documentary provides a compelling look at the war’s lasting impact.

Why you’ll actually be able to see what happens in Silo season 3

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Why you’ll actually be able to see what happens in ‘Silo’ season 3
This is typical of Silo season 2.
Screenshot: Apple TV+

Good news, Silo fans: You’ll be able to see season three of the hit sci-fi series. Not only has Apple TV+ committed to making it, but the showrunner promises it will be better lit than Silo season two.

That should please those who complained about having trouble making out what was going on in parts of the more recent episodes.

Top Apple TV+ shows like Severance bring in big bucks, new report shows

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how much money do Apple TV+ shows make?
Apparently the first season of "Severance" brought in $200 million.
Photo: Apple TV+

The psychological workplace thriller series Severance proved to be a major success story for Apple TV+, generating over $200 million in revenue from its first season alone, new analytics data shows. And it’s not the only Apple TV+ show bringing in big bucks for the iPhone giant, according to a new report. So how much money do Apple TV+ shows make? See below.

Silo going out big while Severance comes on strong

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Apple TV+ sci-fi mystery SIlo stars Rebecca Ferguson.
Apple TV+ sci-fi mystery Silo stars Rebecca Ferguson.
Photo: Apple TV+

The Apple TV+ sci-fi series Silo didn’t lose viewers as it approached the end of season two. It stayed on the lists of the top 10 most popular streaming series maintained by two ratings companies. just as it has since new episodes started appearing in November.

And Apple’s deeply odd workplace drama Severance did well with audiences as its season two premiere approached.

‘It’s been a minute’ since we felt that Severance vertigo [Apple TV+ recap] ★★★★★

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Severance season 2 episode 1 recap★★★★★
Reunited, the Macrodata Refinement team meets the Severed floor's new deputy manager, Ms. Huang.
Photo: Apple TV+

After a three-year wait that felt longer than a day working at Lumon Industries, Severance is finally back! The season two premiere, entitled “Hello, Ms. Cobel,” picks up right where we left our favorite corporate drones. In our Severance season 2 episode 1 recap, we look at the fascinating twists and turns that prove the show hasn’t lost its edge. As the season goes on, let’s see if it keeps it.

Apple TV+ streaming market share holds steady but no growth

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Apple TV+ best quality and other streaming service logos
Apple TV+ goes up against tough competition.
Image: Cult of Mac

The Apple TV+ share of the U.S. streaming market stayed at 7% in the fourth quarter of 2024, according to an analysis. That’s the same share Apple TV+ achieved in Q4 2023, though up slightly from where it stood two years ago.

Still, the service seems to have settled solidly into the “also ran” category in the battle for streaming supremacy. But it’s a role Apple itself seems comfortable with.

Severance season 2 promos try to out-weird the show itself [Updated again]

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Severance season 2 promos
In a "Severance" season two marketing stunt, Lumon Industries employees toil behind glass in New York City's Grand Central Station. The new season debuts Friday.
Photo: @ParkerOrtolani, X.com

Commuters trudging through Grand Central Station in New York City got an eyeful of Apple TV+ series Severance on Tuesday. That’s because employees of the bizarre workplace dramedy’s fictional Lumon Industries appeared to work on Lumon terminals behind glass for all to see in the historic train terminal’s grand halls.

Severance stars Adam Scott, Zach Cherry and Britt Lower entered the fake Lumon workspace Tuesday afternoon. And soon enough, Patricia Arquette and Tramell Tillman appeared. Earlier in the day, other people staffed the workstations.

That promotional stunt and a new “Lumon Is Listening” video, which promotes Lumon’s Severance brain surgery as a work-life balance solution, go hand-in-hand with the show’s own creepy weirdness. Check out the images and video below!

Noel Fielding’s time starring in Dick Turpin Apple TV+ series abruptly ends

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'The Completely Made-Up Adventures of Dick Turpin' stars Noel Fielding
Cancelled.
Image: Apple TV+

The Completely Made-Up Adventures of Dick Turpin reportedly won’t return to Apple TV+ after all. Apple reportedly canceled Dick Turpin season two, laying the blame on star Noel Fielding.

The comedy series premiered in 2024, and Apple TV+ renewed it for a second season. However, word came Wednesday that The Completely Made-Up Adventures of Dick Turpin stopped mid-production.

Escapee from Apple TV+’s Silo shows up at NBA game

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Silo shows up at NBA game
Not the most comfortable b-ball-watching garb, but the suit might protect him from other fans.
Photo: Dallas Mavericks/Apple

The Apple TV+ marketing department sure kept itself busy Tuesday. A space-suited denizen of the streamer’s hit sci-fi series Silo showed up in the stands at an NBA game ahead of the show’s season two finale, which arrives Friday.

Earlier Tuesday, a Severance office popped up in New York City’s Grand Central Station. The pop-up drew stars from the show as well as plenty of curious commuters ahead of the Severance season two premiere, which also arrives Friday on Apple TV+.

Apple TV+ ran a full-court press on the promo stunts this week, a departure from the norm. What else could be in store?

Rob McElhenney goes buck naked in gaming workplace comedy Mythic Quest [Apple TV+ trailer]

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Mythic Quest season 4 trailer
Watch the trailer and get ready for "Mythic Quest" season four, debuting January 29 on Apple TV+.
Photo: Apple TV+

Here’s your chance to see comedy star Rob McElhenney buck naked (if you’re into that sort of thing). He appears that way in a frenzied new season 4 trailer for workplace comedy Mythic Quest, below. The quick-cutting trailer should get fans of the comedy, set at a California gaming company, pretty excited. And not just for the nudity. Season 4, which looks like it’s full of laughs, debuts soon — January 29.

And don’t forget: The hit comedy spawned a spinoff, Side Quest, which premieres in late March.

iPhone 18 Pro camera in for a big change? [The CultCast]

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AI-generated image of person taking photo with smartphone, plus The CultCast logo (episode 680).
OK, so the iPhone 18's camera is not gonna look like that. But it might be stunning nevertheless!
Image: Midjourney/Cult of Mac

This week on Cult of Mac’s podcast: The latest rumors indicate the iPhone 18 Pro will pack a variable aperture camera. Erfon and Griffin break down what that could mean — and why it could bring a significant photographic boost to the device.

Also on The CultCast:

  • We’ve got some picks for what to watch during this weekend’s Apple TV+ free binge-o-rama.
  • From the iPhone 17 Air to AirTags 2 (and maybe AirPods Pro 3), it looks like 2025 might be an exciting year for Apple — we discuss the stuff we’re most psyched about.
  • Apple’s Magic Mouse is due for an upgrade. But will it really come with voice controls?
  • We wrap up the show with our final picks for the best stuff of 2024.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple TV+ shows we can’t wait to watch in 2025

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Drawing of two excited people watching a TV screen, with the words
We're psyched for these Apple TV+ shows and movies coming this year.
AI image: Midjourney/Cult of Mac

There are so many Apple TV+ shows to look forward to in 2025! There are new seasons of some of the streamer’s best shows coming, along with new series and even a cool-looking film or two. Get ready for dramas, comedies and lots of sci-fi.

Cult of Mac writers picked the Apple TV+ shows we’re most excited about in the coming year. Keep reading or watch our video to fill out your Up Next queue early.

The best shows on Apple TV+

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Stills from Apple TV+ shows, plus the words
Looking for something to stream? Check out the best shows on Apple TV+.
Photo: Apple TV+

Some of the world’s greatest creative talents are making the best Apple TV shows.

Directors like Martin Scorsese, M. Night Shyamalan, Rupert Wyatt and Kim Jee-Woon bring to life incredible stories by writers like Min Jin Lee, Paul Theroux, Emily Dickinson and Isaac Asimov. High-concept premises, crack-up comedies and legendary ensembles meet on Apple’s streaming service.

The result is a collection of art and entertainment worth signing up for. As the service goes free for everyone this weekend, here’s a look at the best shows on Apple TV+.

Apple TV+ kicks off 2025 with free streaming weekend

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Watch Apple TV+ free
Anyone can watch Apple TV+ for free January 4-5, 2025.
Photo: Apple TV+/Cult of Mac

Apple TV+ will open its doors to all for an unprecedented free streaming weekend, January 3-5, 2025. That gives everyone unlimited access to its entire catalog of original content. In other words, the streaming service — which normally costs $9.99 monthly — will make its full library of over 250 original TV shows and movies available without requiring a subscription.

Severance season 2: It gets even weirder [Watch new 8-minute sneak peek!]

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Severance season 2 trailer
It's not like it's going to get any less weird, right?
Photo: Apple TV+

Watching the new Severance season two trailer, below — and the new sneak peek at the first eight minutes of episode one Apple TV+ dropped Monday — my excitement for the new episodes became one with my grim determination to watch the entire first season again before the undoubtedly bizarre new scenes of workplace hell start streaming on January 17, 2025.

Never before have I force-marched myself through a whole TV series season as a matter of preparation. But this funny-yet-unnerving workplace psycho-thriller deserves and demands it. If you’re preparing for season three and catching up on all things Apple, you might also want to check out how to activate Apple AirTag—and while you’re at it, read up on Apple TV+ renewing Severance for a third season.

Update: As a twisted sort of holiday gift, Apple TV+ posted a sneak peek at the first eight minutes of Severance season two on Monday, December 23. It’s safe to say the main character is very much on the run through Lumon Industries sterile yet deeply alienating hallways until he comes face to face with a team of direct reports he doesn’t recognize. And he ends up with more questions than answers in a one-on-one with Mr. Milchik. Watch the sneak peek at the link above and the trailer below.

Peer into The Secret Lives of Animals [Now streaming!]

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trailer for The Secret Lives of Animals
The 10-part series includes never-before-seen animals behaviors.
Photo: Apple TV+

If you love a good nature documentary — especially because the photography is so mind-blowing nowadays — you’re in for a treat with The Secret Lives of Animals. Apple TV+ dropped an official trailer for it recently (see below). The 10-part series is now streaming, as of Wednesday, December 18.

“Welcome to a world beyond imagination, where fish can fly and lizards walk on water,” the trailer’s voiceover says, as those images appear onscreen. “Animals do the most remarkable things at every stage of their lives.”

Update: The Secret Lives of Animals 10-part docuseries started streaming on Apple TV+ Wednesday.

Silo getting complete story arc as Apple TV+ greenlights season 3 and 4

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Take a sneak peek Common, Rebecca Ferguson and Tim Robbins in 'Silo' season 2
Common, Rebecca Ferguson and Tim Robbins star in “Silo.”
Photo: Apple TV+/Cult of Mac

Don’t worry about getting left hanging by Silo. The sci-fi mystery series will go all the way to the conclusion of its story now that Apple TV+ gave the go-ahead for two more seasons on Monday.

It’s really not a surprise — Silo is one of the most popular shows on any streaming service, and draws praise from critics too.

“I’ve loved every minute of bringing Juliette to the screen and am immensely proud of what we’ve all created with Silo since the first episode,” said Rebecca Ferguson, who stars as Juliette Nichols in the series. “I have always felt passionately about telling the entire story contained within Hugh Howey’s books, so I couldn’t be happier that audiences around the world have enthusiastically embraced the show.”

Apple TV+ notches record 29 Children’s & Family Emmy nominations

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Apple TV+ Children's & Family Emmy nominations
"Fraggle Rock: Back to the Rock" amassed an impressive 10 nominations.
Photo: Apple TV+

Apple TV+ scored a record 29 nominations in the upcoming 3rd Annual Children’s & Family Emmy Awards, showcasing a growing influence in family entertainment, the streamer said Friday. The nominations span 10 different programs, highlighting the streamers diverse content portfolio for youngsters.

Deaf President Now!: New Apple TV+ documentary marks historic civil rights protest

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Deaf President Now! documentary on Apple TV+
"The Gaullaudet four" featured in "Deaf President Now!" are Jerry Covell, Bridgetta Bourne-Firl, Tim Rarus and Greg Hlibok.
Photo: Apple Original Films

Apple Original Films unveiled plans Tuesday to air a groundbreaking documentary chronicling one of America’s lesser-known but pivotal civil rights actions. Deaf President Now! will tell the story of transformative 1988 protests at Gallaudet University. Students successfully demanded the appointment of the school’s first Deaf president. It proved to be a pivotal moment in Deaf advocacy and helped pave the way for the landmark Americans with Disabilities Act (ADA).

4 acclaimed Apple TV+ series grab Golden Globe nominations

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Apple TV+ Golden Globes nominations
Gary Oldman and Jack Lowden received nominations for "Slow Horses," already greenlighted for its sixth season. It's also nominated for Best Television Drama.
Photo: Apple TV+

While it’s only about half the Golden Globe nominations Apple TV+ racked up in the awards for 2024, the streamer managed to snag eight nominations this year. The 2025 nominations include no movies. But three nods go to TV series Slow Horses, two apiece honor Disclaimer and Shrinking, and one goes to Presumed Innocent. This edition marks the Golden Globes’ 82nd year.

Scarlett Johansson‘s Fly Me to the Moon sci-fi comedy rockets onto Apple TV+

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Fly Me to the Moon stars Scarlett Johansson and Channing Tatum.
Fly Me to the Moon stars Scarlett Johansson and Channing Tatum.
Photo: Apple TV+

The alternate-history comedy Fly Me to the Moon starring Scarlett Johansson and Channing Tatum launched on Apple TV+ on Friday. The film covers events that definitely did not happen during the 1969 moon landing.

It premiered in theaters over the summer, and is only now reaching streaming.

Soccer fans can watch MLS Cup final for free on Apple TV app

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watch MLS Cub for free
After a thrilling MLS postseason, the championship promises to be a good watch (and free!).
Photo: Apple

The culmination of a Major League Soccer postseason filled with upsets and comebacks, the MLS Cup championship unfolds Saturday as LA Galaxy hosts the New York Red Bulls. And you can watch the MLS Cup final for free on various Apple TV platforms via MLS Season Pass, the streamer said Thursday.