In an effort to attract new viewers in a hugely competitive streaming market, Apple TV+ unveiled a limited-time promotion Wednesday. It offers a steep 70% discount on Apple TV+ subscriptions for both new and qualified returning subscribers through April 24. The steal of a deal’s timing coincides with Friday’s premiere of Your Friends & Neighbors with Jon Hamm as a rich guy-turned-thief.
The special offer allows eligible customers to subscribe to Apple TV+ for just $2.99 per month for three months, a significant savings from the regular $9.99 monthly fee. This brings the total cost to approximately $9 for the three-month period, making it one of the most affordable ways to access a premium streaming service in today’s competitive market.
Update: Grab the two-thirds off discount on Apple TV+ subscriptions now, because it ends Thursday, April 24.
Grab a 70% discount on Apple TV+ subscriptions in time for Your Friends & Neighbors premiere
The timing of the Apple TV+ promotion coincides with the premiere of Your Friends & Neighbors, a new drama series starring Jon Hamm that debuts Friday. The show, which has already secured an early season two renewal, features Hamm as Andrew Cooper, a hedge fund manager who loses his job and resorts to stealing luxury items from wealthy neighbors to maintain his lavish lifestyle.
Apple seems to be betting big on the Jon Hamm vehicle, using it as a centerpiece to attract subscribers who might then explore the platform’s acclaimed catalog of original content. This marks the first major promotional push for Apple TV+ since January’s free weekend event.
How to qualify for the deal
To qualify for the discount, subscribers must sign up directly through Apple rather than through a phone carrier or other bundle method.
After the three-month promotional period ends, subscriptions will automatically renew at the standard $9.99 monthly rate, though users can cancel at any time before renewal to avoid additional charges.
A growing library and reputation for quality
Apple TV+ has been steadily building its reputation in the streaming landscape, with its original programming earning critical acclaim and prestigious awards. The service secured 10 Emmy Awards in 2024, including a win for Slow Horses in the outstanding writing for a drama series category. Newer acclaimed original series include The Studio and Dope Thief.
Its film offerings have also received recognition, with CODA winning Best Picture at the Academy Awards in 2022, and productions like Killers of the Flower Moon and Napoleon earning a combined 13 Oscar nominations in 2024.
Get discount on Apple TV+ subscriptions
Apple TV+ is available by subscription for $9.99 $2.99 per month with a seven-day free trial. You can also get it via any tier of the Apple One subscription bundle. Customers who buy a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.
After launching in November 2019, “Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. To date, Apple Original films, documentaries and series have been honored with 471 wins and 2,090 award nominations and counting,” the service said.
Apple TV+ is home to more than 200 exclusive movies and TV shows (including breakout soccer comedy Ted Lasso). The service also offers documentaries, dramas, comedies, kids shows and more.
This discount on Apple TV+ subscriptions post first published on April 9, 2025, and republished as a reminder on April 23, 2025 prior to the deal’s end.
David Snow, an expert on Apple hardware and software, writes on a variety of technological and cultural topics for Cult of Mac. They include Apple news, technology buying guides, and features about computer setups and Apple TV shows and movies.
With 30 years of experience covering technology and other subjects, he has written and edited for numerous print and online publications, including CMP Media, TechTV.com, CNET, Wired News, Red Herring magazine, Law.com, The National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director, technology, for ALM Media.
Snow graduated with a B.A. from Syracuse University with majors in magazine journalism and psychology. While there, he worked as a reporter for The Daily Orange newspaper and associate editor of Equal Time magazine.
Founder of the blog At the Waterline, he can be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.
