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Here’s to the Crazy Ones – Including Steve Jobs [Video]

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(Image: Dan Draper)

One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world. Back in August when Steve Jobs stepped down as CEO, AdWeek released a revision to this heroes tribute, adding Jobs to the end of the sequence. With Steve’s passing we decided to run this video again.

Pre-Orders for Upcoming Steve Jobs Biography Soar by 41,800%

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As we continue to mourn the tragic loss of one of the world’s most prolific geniuses today, fans of Steve Jobs continue to turn to social networking sites to pay their respects, and some are even leaving notes on their local Apple store. Others are flocking to pre-order Steve’s biography, written by Walter Isaacson, which has seen orders soar a staggering 41,800% since Apple announced the news yesterday.

Here’s The Spiel Apple Geniuses Are Going To Use To Try To Convince You To Buy An iPhone 4S

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Lots of people are scratching their heads over Apple’s iPhone 4S announcement. Did Tim Cook and co. drop the ball? Or is the outlandish iPhone 5 rumor mill to blame for such high expectations?

Regardless of the what you think about the iPhone 4S, Apple certainly knows what it thinks. In fact, you can see exactly how Apple retail employees are being instructed to pitch the iPhone 4S to customers.

Go Get iOS 5 Now — You No Longer Have to be a Registered Developer to Install It

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Shortly after Apple’s ‘Let’s talk iPhone’ event yesterday, the company finally seeded the Gold Master release of its highly-anticipated iOS 5 software. Until now, you had to have your device’s UDID registered to get your hands on the software early, but that’s not the case with the GM release — anyone can download and install it onto their device.

How Was Everyone So Wrong About The @$#!ing iPhone 5? [Punk’d]

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Apple has just emptied their magician’s hat onto the table, and out of that silk showman’s topper spilled the brand new iPhone 4S. For some of us, the revelation of “just” a faster iPhone 4 was a disappointment… but it was much more than a disappointment to hundreds of case makers who had bet millions of dollars between them on a radical redesign.

Ah, the mythical iPhone 5. A slimmer, tear dropped iPhone with a larger display and a lozenge shaped capacitive home button. What a chimera. It first emerged as a report over at This Is My Next from Joshua Topolsky, the ex-Engadget editor who was also wrong about whether or not the iPad 2 would have a Retina Display. But he’s not the only one who was wrong about the iPhone 5, and for the last six months, it’s been persistently murmured about by tech bloggers, journalists and analysts.

What the hell happened? How were people so wrong?

Analyst: iPhone 4S Announcement ‘Quite Impressive’

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Photo by nromagna - http://flic.kr/p/ERYHv
Photo by nromagna - http://flic.kr/p/ERYHv

There may be mixed reactions to Apple’s unveiling the iPhone 4S, featuring a ‘world phone’, improved antennas, better camera and the Siri voice-activated personal assistant. While the announcement was impressive, what wasn’t said could leave some Apple fans disappointed, according to analysts.

The iPhone 5 Won’t Run on Sprint’s 4G Network [Report]

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Despite Sprint reportedly taking a $20 billion gamble to get into the iPhone game, Apple’s new iPhone 5 won’t work on 4G networks. The new handset won’t operate on LTE or other 4G networks which are just starting to roll out, according to the Wall Street Journal.

It’s something we’ve been saying for a year: an LTE or 4G iPhone is impossible until 2012 at the minimum.

What Do You Think Apple Will Unveil At Today’s iPhone Event? [Reader Poll]

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We’ve got just under three and a half hours to go until Apple’s “Let’s Talk iPhone” event kicks off (which of course we’ll be covering live). In the mean time, here’s your chance to sound off: what do you expect to see Apple announce today? If you don’t see our answer on your poll, hit the comments and fill us in with your best predictions.

Apple Will Not Live-Stream Today’s iPhone Media Event

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Greedy rumor-mongers didn’t even wait until Tim Cook started running the show at Apple to begin spreading rumors of his plans to quit. Back in 2010, investor gossip site Fly On The Wall wrongly suggested that Cook was off to join HP as its new CEO. (Gullible investors actually led to Apple stock dropping 20 points as a result.) Now that Cook is CEO it’s a bit more difficult to make those kinds of reports convincing, so the narrative has instead changed to suggest the Apple board is unhappy with Cook’s performance and plans to drop him at the earliest possible opportunity. Well, plenty of opportunities have presented themselves, but Cook’s still hanging on in there.Maybe (shock horror!) people have realized he’s actually doing a pretty great job.

Greedy rumor-mongers didn’t even wait until Tim Cook started running the show at Apple to begin spreading rumors of his plans to quit. Back in 2010, investor gossip site Fly On The Wall wrongly suggested that Cook was off to join HP as its new CEO. (Gullible investors actually led to Apple stock dropping 20 points as a result.) Now that Cook is CEO it’s a bit more difficult to make those kinds of reports convincing, so the narrative has instead changed to suggest the Apple board is unhappy with Cook’s performance and plans to drop him at the earliest possible opportunity. Well, plenty of opportunities have presented themselves, but Cook’s still hanging on in there.

Maybe (shock horror!) people have realized he’s actually doing a pretty great job.


If, like me, you were hoping to keep up with Apple’s announcements today via a live video stream straight out of Cupertino, then we have bad news for you: Tim Cook will not be gracing the airwaves for an instant live-stream.