Author Jonathan Zschau, writer of Buying and Owning a Mac: Secrets Apple Doesn’t Want You To Know says the top reason why Apple is so successful may be that it is just so darn easy to buy stuff from the Cupertino, Calif. company. “The phrase ‘eyes bigger than one’s stomach’ comes to mind here,” he writes.
“It can be awfully tempting to pay a little extra for that faster processor, more RAM, or hard drive space, but most buyers will be well served to go for an entry-level or mid-range model and upgrade the RAM or hard drive at a later date,” he suggests.
The second secret Apple likely doesn’t want out is that if you change your mind after a purchase, it is easy to return items. “Apple no longer assesses a res-stocking fee on returns. So if you find yourself unhappy with your new Mac, don’t hesitate to return it for a full refund,” according to Zschau.
He provides buyers more tips, including it’s not always necessary to buy new Macs and that AppleCare isn’t needed as soon as you unbox your new toy.
