Apple’s flagship Covent Garden store in London has been gutted today to make room for European journalists who will be flocking to catch a live-stream of the Cupertino company’s iPhone media event.
Tables filled with MacBooks, iPhones, iPads and iPod touches have been removed from the shop floor, while a huge white screen upon which the live-feed will be projected has been erected in their place.
Outside, a truck fitted with satellite equipment is parked up and waiting to deliver the keynote, while the doors and windows into the store have been blacked out to prevent prying eyes from gathering outside the store during the event.
Killian Bell is a freelance writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.
10 responses to “Apple’s Flagship Covent Garden Store Gets Gutted for Live Stream of Today’s Event”
I don’t get it why so secretive? this is not looking good, this is supposed the be a big launch after 15 months and they can’t even stream it live????
Brilliant marketing in my opinion. Wrapping paper makes opening presents more fun, some idea applies here. Secrets create more legitimate interest and conversation than just giving everyone what they want immediately would.
The majority of big Apple events in the past have not been streamed live — this is perfectly normal behaviour for Apple. So why exactly is “. . . this is not looking good. . ..?”
Most of the iphone/ios events have been streamed…
I only know of three events that was livestreamed, the iPhone 4 one, the iPad one and the Macbook Air 2010 one.
Some earlier than that might have been I don’t know but the last few haven’t so not really new
Of course I wish they would be streaming it for everyone though…