Lots of people are scratching their heads over Apple’s iPhone 4S announcement. Did Tim Cook and co. drop the ball? Or is the outlandish iPhone 5 rumor mill to blame for such high expectations?
Regardless of the what you think about the iPhone 4S, Apple certainly knows what it thinks. In fact, you can see exactly how Apple retail employees are being instructed to pitch the iPhone 4S to customers.
The guys over at 9to5Mac got their hands on internal docs for all of the products that Apple introduced at its event yesterday. This way, you can memorize how store workers plan to pitch you the 4S. If they forget a step, we recommend kindly reminding them.
“O, I’m sorry, but aren’t you supposed to show me the camera features next?”
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
