Apple business strategies - page 3

Even as a big car enthusiast (and a bigger AI pessimist), I see Apple’s cancellation of its electric car project in favor of tackling AI as nothing but good news.

Apple pulled the plug Tuesday on the doomed Project Titan, its decade-long attempt at building a self-driving electric car. The company reportedly will reassign software engineers from the autonomous vehicle project to work on generative AI.

Some of my colleagues here at Cult of Mac find the Apple car cancellation depressing and sad. And, yes, it was always fun imagining what an Apple car would be like. However, Apple’s now-abandoned car strategy is already being executed at the peak of what’s possible by every other automaker. And whereas OpenAI, Google and Facebook clearly aren’t remotely interested in waiting for an ethical solution to their many, many problems, I think Apple has the best chance of bringing about positive change in this field.

Apple’s reported cancellation of its electric car project strikes me as one of the most demoralizing decisions the company has ever made. And I’m not sure which is worse, the Apple car cancellation, or the revelation of how Cupertino plans to reroute most of Project Titan’s brainpower.

The long-rumored Apple car was never a done deal, obviously. But it stood out as a moonshot project capable of transforming transportation and improving our everyday lives.

Now we find out that Apple won’t be going to the moon. Instead, Cupertino might be taking a me-too detour to Gibberish City.

Apple is reportedly working on a MacBook with a price low enough to compete with Chromebooks in the education market.

If true, then the company may well be intending to follow the same strategy for macOS notebooks that it does for the iPhone SE and Apple Watch SE.

August 30, 1990: A 112-page confidential Apple memo lays out what the company must do to make the Macintosh division a marketplace contender.

The internal memo comes from Dan Eilers, Apple’s vice president of strategy and corporate development. He boldly says Apple must consider four strategies: licensing Mac OS, licensing both the Mac’s operating system and hardware, creating a spinoff brand for the Macintosh, or starting a totally new company to combat the growing threat of Microsoft’s Windows.

Apple has been conspicuously quiet about its plans for artificial intelligence, even as rivals like Google and Microsoft made headlines touting the latest tech buzzword. But CEO Tim Cook leaped to his company’s defense Thursday, pointing out that AI is already used by many Apple products.

And he also listed upcoming software and services that wouldn’t be possible without machine learning and AI.

Apple plans to open at least 24 new stores worldwide through 2027, focusing on expanding its retail presence in Asia and Europe.

Additionally, Apple will revamp or relocate six stores in Asia, nine in Europe, and 13 in the United States.

Apple reportedly looks to manufacture microLED displays on its own for future iPhones. The move will help the company reduce its reliance on Samsung Display.

Cupertino currently sources the majority of OLED panels for its devices from Samsung. LG Display is Apple’s other key OLED supplier.

Apple reportedly hopes to make a big splash at your local movie theater in the very near future. The company supposedly will spend $1 billion to make films for the big screen.

These also will appear on the Apple TV+ streaming service, of course.

Apple Pay Later reportedly has entered beta testing among Apple’s retail store employees, signaling that the “buy now, pay later” service is nearing public release.

The move comes months after Apple announced the financing option at its Worldwide Developers Conference last June.

June 10, 2013: Apple passes a major milestone in iOS history, as payments to app developers top $10 billion on the App Store’s fifth birthday.

Speaking at WWDC 2013, Apple CEO Tim Cook reveals that the company paid out half of this money in the previous year. He also notes that this outrageous total is three times more than all other app store platforms combined. With 575 million user accounts registered, Apple has more credit cards on file than any other company on the internet.

People have downloaded 50 billion apps in total out of a collection of 900,000 available, Cook says, with 93% of the apps downloaded at least once every month.

Plenty of third-party iPhone applications outperform Apple’s own on the App Store. That’s the conclusion of a report commissioned by Apple itself. The iPhone-maker’s offerings don’t even come in second place in categories like music streaming, navigation and instant messaging.

This might sound embarrassing for Apple, but the company has a reason to tout the strength of rival software.

Apple will release AirPods Pro 2 in the second half of 2022, according to TF International Securities analyst Ming-Chi Kuo. And when it does, the new buds will replace the current AirPods Pro rather than joining them in the lineup. That would signal a strategy change, Kuo said.

Why? After Apple added AirPods 3 alongside AirPods 2 in its earbuds lineup, it noticed a lot of people stuck with the less-expensive product rather than going with the upgrade. Apple wouldn’t want that to happen again.

In 2010, Steve Jobs proudly proclaimed Apple had become a “mobile device company.” Tim Cook went further, dismissing anything that wasn’t a mobile device as a “hobby project.” It sounded like the Mac’s days were numbered. At Cult of Mac, we even ran a story on how to replace your Mac with an iPad.

How things have changed. With Tuesday’s launch of the Mac Studio, Apple completed the best Mac lineup we’ve seen in more than a decade. The new M1 Ultra chip offers unprecedented desktop performance. And longtime Mac fans will welcome the return of Apple’s Studio Display monitors.

The Mac is most definitely back. So what happened? Why did Cupertino fall out of love with the Mac, and what prompted the change of heart?

Two monumental events happened this week. Apple became the first U.S. company to be worth an astonishing $3 trillion. And a day later came the official end of BlackBerry — a series of phones that once dominated the market.

The collapse of BlackBerry is proof that today’s winners aren‘t inevitably tomorrow’s. While in the coming years Apple could become the first company to reach $4 trillion, it also could start down a path that ends in failure.

Here’s some of what Apple will do so it doesn’t end up like BlackBerry.

December 14, 1999: Apple acquires the domain name www.iphone.org, prompting years of speculation that Cupertino is considering building a cellphone. While the news generates interest, some take it as a warning sign.

Apple only recently abandoned the kind of non-computer projects like games consoles, PDAs and digital cameras that proved to be dead ends earlier in the decade. An Apple phone could never be a thing, right?

As Apple TV+ celebrates its second birthday today, it’s time to look back on the highs and lows. It’s been a wild ride filled with some risky but rewarding gambles and a bunch of safe (and ultimately disappointing) bets. We’ve also endured a higher than expected (or recommended) amount of singing.

So, after two years and untold billions of dollars, what has Apple TV+ achieved? What kind of identity does the streaming service have? And where, exactly, is Apple TV+ going?

Ten years after Steve Jobs’ death on this day in 2011, Apple is thriving when many predicted it wouldn’t.

Go back and look at articles published in the wake of his death, and it’s all gloom, gloom, gloom. But a decade on, the company is worth more than $2 trillion, revenues have nearly tripled, the stock is up more than 1,000%, and there’s no end in sight.

Apple’s success has many fathers of course, but one big one is that Jobs’ personality has been deeply embedded into the company and how it does things. It’s called “the routinization of charisma,” and it helps explains why Apple continues to prosper.

A year and a half in, Apple TV+ remains something of a black box. Ever since the streaming video service’s launch in November 2019, Cupertino has refused to reveal hard data about just how well Apple TV+ is doing.

In some respects, the future looks promising. Apple TV+ continues to add high-profile projects to its production queue. Apple TV+ shows and movies continue to rack up awards. And upcoming originals like an epic sci-fi adaptation of Isaac Asimov’s Foundation and the second season of surprise hit Ted Lasso are generating buzz.

Plus, with the original one-year free trials ending — and new free Apple TV+ trials slashed to just three months — the $4.99-a-month streaming service seems increasingly confident about its value proposition for viewers.

Still, the Apple TV+ library continues to be dwarfed by rivals like Netflix and Disney+.

So what does the future hold? And what does “success” look like for Apple TV+ anyway? Cult of Mac asked the Entertainment Strategy Guy, a pseudonymous entertainment executive who writes about the business, how Apple TV+ is faring and what to expect next. His responses have been lightly edited for clarity.

Apple did it again. It just announced a quarter where it didn’t just beat everyone’s expectations, it blew them away. The Mac had a phenomenal quarter, and so did iPhone and iPad.

But you don’t have to bury yourself in spreadsheets to get the lowdown on what it all means. Just read on.

Apple is ramping up the advertising side of its App Store business, according to the Financial Times.

The company currently sells App Store ads, allowing developers to pay for top spots. But soon Apple will roll out another advertising spot for sale in the “Suggested” apps section. This will allow developers to more widely promote their apps, rather than having them show up only in response to certain search terms.

Is Apple finally getting serious about podcasting? With a premium podcast service reportedly in the works, and several exclusive shows already online, it looks like Apple might be ready to defend its turf when it comes to the increasingly popular medium.

It’s about time. The company that was so strongly identified with podcasts from the start is rapidly losing its dominance as competitors come on strong. Here’s how Apple could regain its podcasting edge.

Apple could debut a premium podcast service at Tuesday’s “Spring Loaded” event, according to Recode reporter Peter Kafka.

“Pretty sure Apple is prepping its own podcast plan – a paid subscription service – on Tuesday,” Kafka tweeted Sunday.

No additional details are known about the possible podcast initiative, which presumably would join paid subscription services Apple News+, Apple Music, Apple TV+ and Apple Fitness+. The possibility of a paid podcasting service from Apple was rumored earlier this year.

Sen. Josh Hawley introduced a bill Monday that would ban mergers and acquisitions by companies with market caps in excess of $100 billion. If passed, the bill could have a massive impact on technology companies, including Apple.

Apple, for the record, currently has a market cap of $2.2 trillion. Other tech giants worth upward of $100 billion include Microsoft, Amazon, Alphabet, Facebook, Uber, Airbnb and Netflix.

Apple Music TV, the 24-hour streaming music video channel that serves as Apple’s version of classic MTV, is now available outside the United States.

Apple launched the free music video channel stateside last October. Jump forward six months, and it can now be viewed by people in Canada and the United Kingdom. While that represents only a small fraction of the places Apple does business in, it suggests that the company is keen to roll out this service further afield.

Now we know why Apple never brought iMessage to Android, despite the fact that doing so could have made it a ubiquitous messaging app like WhatsApp.

In a court filing for the company’s ongoing legal battle with Fortnite-maker Epic Games, internal emails showcase exactly why Apple execs made the decision they did. And, yes, it’s probably for the reason you guessed!