Today marks 45 years since a little outfit called the Apple Computer Company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple set out to build and sell personal computers. Since then, it’s risen from a hobbyist startup to a tech giant valued at more than $2 trillion.
In the last four and a half decades, Apple changed the tech world in all kinds of ways — some big, some small. Here, in no particular order, are 45 of the most notable ways Apple put a ding in the universe.
Apple store workers have a certain number of freebies they can use to “surprise and delight” unsuspecting customers, according to an ex-employee whose video about the supposed policy went viral.
“People would come in with like water-damaged phones and you’re not allowed to replace those without a fee,” TikTok user @Tanicornerstone says. “However, the geniuses used a ‘surprise and delight’ to be able to give somebody a free replacement.”
Pro tip: Customers who come off as jerks need not apply for such special treatment.
After talks with potential automotive partners stalled, Cupertino could stick with its key iPhone manufacturer to produce an Apple car, a Thursday report from Bloomberg suggests.
This would mark a big change in Apple’s strategy for breaking into the auto industry. The company previously looked to hook up with an established automaker — albeit seemingly with Apple receiving top billing.
Apple CEO Tim Cook said Tuesday that his company is “made up of people who want to spend their lives making things that enrich the lives of others.” He described Apple’s identity at length in response to a question during the company’s annual shareholders meeting. Cook also answered questions about privacy and other topics during the virtual meeting.
With the global pandemic causing many students to rely on remote learning, it’s not a great time to be in higher education. But there is one small bright spot: Cupertino just doubled the free trial period for Apple Music for students in select countries.
Instead of the standard three-month trial, students in higher education can now get six months before they must shell out a monthly fee. The extended trial, only available to new Apple Music customers, runs through April 30.
December 13, 1994: Apple strikes a deal with Bandai, Japan’s largest toymaker, to license Mac technology for the creation of a new videogame console called the Pippin.
The device, powered by a PowerPC 603 CPU and running a stripped-down, CD-ROM-based version of Mac OS, shows a struggling Apple is willing to take a chance on something new. Unfortunately, the Pipping becomes a total sales disaster.
Apple was one of several large companies that reportedly lobbied to weaken a bill that sought to bar U.S. companies from making products in China with the aid of forced Uighur labor, according to The New York Times.
The Uyghur Forced Labor Prevention Act passed the House with a 406-3 margin in September, and has the necessary support to pass the Senate. It aims to ban U.S. companies from importing products made in the Xinjiang region unless the manufacturers can prove they do not use forced labor.
The iPhone 5c is officially considered “vintage” by Apple. While that term might summon images of hipster retro chic, it means that iPhone 5c owners can still get support from Apple, but only “subject to availability of inventory.”
That puts the divisive device one step closer to joining Apple’s “obsolete” list, at which point the company will no longer service it. But while the 2013-era iPhone 5c may be reaching the end of the line, its mission remains very present at Apple.
In fact, it’s much more significant than many remember. A budget device that packed many top-of-the-line features — and introduced the concept of launching multiple iPhones in a year — the humble iPhone 5c changed the course of Apple smartphones.
Rumors are swirling that Apple TV+ might scoop up No Time to Die, the James Bond film currently languishing in box office limbo. The movie — the 25th 007 flick, and the last to star Daniel Craig as the British spy — has seen its release date slip repeatedly as many cinemas remain closed due to COVID-19.
Now, MGM Studios reportedly might pull the trigger on a streaming debut rather than waiting out the pandemic. If Apple TV+ added No Time to Die to its growing library, it would be the streaming service’s biggest coup yet.
In the words of Ron Burgundy, “That escalated quickly.” A day after short-form video streamer Quibi pivoted from a mobile-only approach to launch an Apple TV app, the beleaguered service announced it will shut down for good.
What lesson can we learn from Quibi’s glitzy, high-profile launch, only to crash and burn six months later? That the slow-but-steady, tortoise-like Apple TV+ strategy looks smarter than ever.
Apple must avoid following a path blazed by Google. Years ago, the search giant touted its “don’t be evil” policy. But somewhere along the line, Google lost track of that — and ended up getting sued Tuesday by the Justice Department.
Apple, which faces similar scrutiny by a variety of governmental bodies, has a chance now to drop some of its questionable policies. If it doesn’t, Cupertino could end up facing its own lawsuit(s).
The encouraging news is, Apple is mostly a good company, so a few tweaks now could easily head off much larger adjustments down the line. Court-ordered changes — like a forced sale of the App Store — could prove painful.
Here’s why Apple needs its own “don’t be evil” policy, along with some concrete steps Cupertino can take to prove that it’s actually a force for good in the world.
Apple’s surge past a $2 trillion market cap this week underlines just how well CEO Tim Cook’s vision works for shareholders. But is this good news for Apple fans?
The first publicly traded U.S. company to hit this milestone, Apple has transformed from one of the world’s dynamic companies into one that can be, well, kind of boring. The strategy that fueled this unprecedented success makes it far less likely that we’ll seen an insanely innovative product coming out of Cupertino in the future.
The deal to bring legendary director Martin Scorsese’s future films to Apple TV+ sounds like a gift for movie fans who subscribe to the streaming service.
But signing Scorsese and other top filmmakers could turn out to be a shrewd and self-serving move that benefits Apple, too. Focusing on films crafted by the world’s top directors could differentiate the fledgling Apple TV+ from dominant rivals like Netflix. And it looks like Apple might be timing the market perfectly.
Despite pulling in record earnings last quarter, Apple reportedly asked the landlords of its U.K. retail outlets to cut their rent by a massive 50%, The Sunday Times reports.
The newspaper says Apple is also asking for a “rent-free period” as the COVID-19 pandemic plays out. In return, the company says it will extend its leases for a lengthy period — although some of the stores in question have several years left on their lease agreements.
Airbnb and ClassPass are the two latest companies to clash with Apple over the tech giant’s demands for a percentage of in-app sales.
According to the The New York Times, the two companies — reeling from the effects of COVID-19 on their businesses — are upset that Apple demands a 30% cut of sales for their sale of online experiences.
Apple will become carbon neutral across its entire business and manufacturing chain by 2030, the company said Tuesday.
Cupertino’s global corporate operations are already carbon neutral. Now, the company promises that in 10 years’ time, “every Apple device sold will have net zero climate impact.”
Do you remember the world of software distribution before the App Store? It was a fragmented nightmare that made it very difficult for many companies, particularly smaller ones, to get their products out. The App Store changed all that, while also showing the world that the iPhone could have a different “killer app” depending on the user.
With today marking the App Store’s birthday, here are 10 factoids you (probably) didn’t know about Apple’s mobile app marketplace.
The iPhone 12 reportedly will ship without packaged earbuds, but according to reliable Apple analyst Ming-Chi Kuo, it might also lack another standard piece of kit in its box: a charger.
In a new note to clients sent over the weekend, TF International Securities analyst Kuo confirms as legitimate a recent photo of a 20-watt power charger for the new iPhone. However, he says it won’t come with the next-generation iPhone 12.
The 2020 iPhone SE costs just $399. That makes it one of the cheapest iOS handsets ever, equaled only by the original model. But to get this price, Apple had to make some compromises. It’s important to be aware of what they are.
Apple is ramping up production of the new iPhone SE 2, which likely will retail for just $399, according to Fast Company. Shockingly, that’s the same price the original iPhone SE sold for in 2016.
Apple TV+ will have almost 26 million paying subscribers by 2025, a new report claims. That’s just a fraction of the 126 million subs that rival streaming service Disney+ is likely to have at that point in time.
Both services launched within two weeks of each other in November 2019. While Apple hasn’t revealed any TV+ subscription numbers, Disney CEO Bob Iger says Disney+ already has 28.6 million subs. That’s more than Digital TV Research thinks Apple TV+ will have five years from now.
Apple just can’t stop touting its surging revenue from subscription services. But when it comes to Apple TV+ subscriber numbers, Cupertino is keeping suspiciously quiet.
“2019 was a historic year” for Apple’s services business, CEO Tim Cook said Tuesday during the company’s latest record-smashing earnings call. He then went on to drop specific numbers about services like the App Store and Apple Pay. But when it came to new services like Apple TV+, Cook kept things decidedly vague.
Cook loves to reiterate that Apple TV+ serves as a creative place for the world’s best storytellers. And the story he’s masterfully spinning about the streaming video service is a great big mystery.
Apple is going after the Muzak market with Apple Music for Business, a new service for legally streaming music in public places.
Apple partnered with PlayNetwork, which specializes in providing music for commercial use, for the endeavor. It has been “quietly piloting” the service with multiple businesses for around six months.
Recent rumors suggest that Apple is leaning on another company to help develop its highly anticipated augmented reality headset. At first, I thought that sounded crazy. Apple Glasses look set to be the company’s biggest new product launch since Apple Watch. Surely Cupertino would keep development of something that important in-house?
But when you look back over Apple’s history of joint ventures, it starts to make more sense. Apple tends to partner with third-parties in very specific circumstances — and Cupertino knows exactly what it’s doing.
Apple is seemingly taking a mixed approach to the way it will debut new Apple TV+ shows. According to the company, it will release three episodes of The Morning Show, one of its flagship series, when the service launches on November 1. After that, new episodes will debut every Friday.
That’s a change from Netflix’s approach of dumping every episode of a new season at once. It’s also a change from Apple’s plan for Dickinson, which star Hailee Steinfeld recently revealed will debut all 10 episodes straight out of the gate.