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Get ready to see ads in App Store search results

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App-Store-Ads
Apple is embracing ads in the App Store.
Photo: Apple

Apple is set to start showing adverts in iOS App Store search results starting Wednesday, October 5.

The company previously carried out an apparently-succesful beta test involving ads, which appear at the top of search results when users type a keyword into the search box. According to Apple, more than 65 percent of app downloads come through search results.

iOS 10 has already overtaken iOS 9 in adoption

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iPhone 7
Users can't wait to get their hands on iOS 10.
Photo: Ste Smith/Cult of Mac

iOS 10 now has a larger install base than iOS 9, just over two weeks after making its public debut. Apple’s latest software has now reached 48.16 percent of all devices, while iOS 9’s share has dropped to 47.79 percent.

iOS 10 review: It’s the little things that matter

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iPhone
Don’t miss out on iOS 13. Ditch your old iPhone now.
Photo: Ste Smith/Cult of Mac

Apple’s iOS 10 update for iPhones and iPads is the biggest software refresh the iPhone-maker has launched in years, adding a host of major and minor new features that completely change the iOS experience.

I’ve been using beta versions of iOS 10 on my iPhone 6s and iPad Pro since June. While some of the high-profile additions to Messages, Photos, Apple Music and Apple News aren’t totally mind-blowing, the smaller tweaks make all the difference. With iOS 10, using Apple’s devices is easier, faster and far more enjoyable than ever.

This is the big iOS update you’ve been waiting for, but not for all the reasons Apple thinks.

Super Mario Run is coming to iPhone this year

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Super Mario Run on iOS
Super Mario on iPhone?! Yes!
Photo: Apple

Yes, you read that correctly. Nintendo is finally bringing a Super Mario game to iPhone, it confirmed during Apple’s iPhone 7 keynote this morning.

It’s called Super Mario Run, and it’s designed specifically for touchscreen devices. It’s the first Mario game you can play one-handed, Nintendo says, and it will hit the App Store in time for the holidays this year.

Pastebot, BLUK, and other awesome apps of the week

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If you're appy and you know it, check our list!
Have an 'appy weekend.
Photo: Cult of Mac

Want to find out which apps were gracing our iPhones, iPads and Macs this week? Check our list below.

From a neat Facebook Messenger update to a tremendous new puzzle game, this is the perfect way to spend the remainder of your weekend.

Borsch, Space Marshals 2, and other awesome apps of the week

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If you're appy and you know it, check our list!
If you're appy and you know it, check our list!
Photo: Ste Smith/Cult of Mac
Awesome Apps

If you’re looking to unwind this fine Sunday by sampling the latest delectables the App Store has to offer, have no fear: Cult of Mac is here to help.

From smart AI tools to a great strategic shooter, here are the apps we were busy checking out over the past week.

macOS Sierra and tvOS 10 get sixth beta builds

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Picture in Picture macOS Sierra
macOS Sierra brings Picture-in-Picture to the Mac.
Photo: Ste Smith/Cult of Mac

Apple continues to polish macOS Sierra and tvOS 10, seeding the sixth beta builds of the new software updates to developers today.

The new betas come a week after Apple dropped the last batch of betas, which brought a number of new bug fixes and performance improvements to the gigantic releases that are set for public launch this fall.

How to send stickers in Messages in iOS 10

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Messages iOS 10
Messages is getting stickers in iOS 10.
Photo: Apple

Messages is getting much more creative in iOS 10, and for the first time, users will be able to download and send all kinds of awesome stickers. Apple is already offering four sticker packs, and many more iMessage stickers will become available from third parties later.

Here’s how to download and send iMessage stickers to your friends.

Crooked Path, Instagram Stories, and other awesome apps

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If you're appy and you know it, check our list!
'Appy weekend all!
Photo: Cult of Mac

From a Snapchat-inspired Instagram update to a beautifully frustrating endless runner puzzle game, we’ve sifted through this week’s most exciting apps to bring you the ones you absolutely need to download now.

Check out our picks below. Trust us, this is the way you want to spend Sunday!

What to expect from Apple’s Q3 2016 earnings

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Apple CEO Tim Cook
Have iPhone sales finally bottomed out?
Photo: Jim Merithew/Cult of Mac

Apple is set to reveal its quarterly earnings this afternoon for the third fiscal quarter of 2016 and if the analysts are right, it could be even worse than Apple’s last disastrous quarter.

Investors were advised by Apple during the last earnings call that revenue will likely be down from what it was in the same quarter last year. Apple is hoping it can get a boost from the iPhone SE and the App Store to stay within expectations, however troubles in China and low iPhone demand could hurt the company more than expected.

Here’s what to watch for when Tim Cook and Luca Maestri talk to investors later this afternoon:

Apple Stores will now pay you to sign up for Apple Pay

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Apple_Store_Union_Square_exterior_side
Now is a good time to sign up for Apple Pay.
Photo: Leander Kahney/Cult of Mac

The next time you make a purchase at your local Apple Store, expect to be asked if you want to buy your items with Apple Pay.

Apple is launching a new promotion for its contactless payment system this week that will emphasize paying with your iPhone or Apple Watch rather than busting out a credit card. And those that haven’t signed up for Apple Pay yet will get some free money.

When will Apple take gaming seriously? [Friday Night Fights]

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fnf
Gaming isn't great on most Apple devices.
Photo: Ste Smith/Cult of Mac

Less than two weeks after making its debut, Pokémon Go is already the most popular mobile game in U.S. history, earning developer Niantic millions of dollars every day. Apple takes a 30 percent cut of that, but is it doing enough to make gaming great on its own platforms?

Friday Night Fights bug It’s hard to argue gaming could be better on iPhone and iPad — though we could use better gaming accessories — but platforms like tvOS and macOS seem somewhat neglected. With Mac sales finally falling, should Apple do more to appeal to gamers?

Join us in this week’s Friday Night Fight as we throw virtual hands over gaming on Apple devices.

Today in Apple history: App Store hits 10 million downloads

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App Store
What was the first app you downloaded on your iPhone?
Photo: Ste Smith/Cult of Mac

July 14: Today in Apple history: App Store hits 10 million downloads July 14, 2008: Apple crows that its newly opened App Store hit a massive 10 million downloads in its first 72 hours.

“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days,” Steve Jobs said in a statement issued eight years ago today. “Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.”