Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”
“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”
He also talked about the AirPods’ storage case, which sounds like it’s as delightful as the magnetic connector on previous MacBooks, or the one on the end of an Apple Pencil.
“There’s a little case that you put the AirPods in,” Cook said. “Magnetically, they’re sort of sucked down into the case. It’s a great place to both charge them and keep them.” Cook noted that he had personally used the AirPods while walking, dancing and running on a treadmill, and hadn’t had one fall out yet.
On top of this, Cook talked about Apple’s pro-education push to give students iPads, teachers Macs and iPads, and put an Apple TV in every classroom. He also discussed augmented reality’s advantage over virtual reality — and said that while both “are incredibly interesting,” he viewed the former as the more interesting for Apple.
Finally, in no great shock to anyone, Cook proclaimed the new iPhone 7 to be “the best iPhone we’ve ever created,” and described its performance as “killer.”