Apple looks to paid search to ‘improve’ discoverability on App Store

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App Store
Apple needs to help consumers find quality apps, and developers to sell them.
Photo: Parampreet Chanana/Pixabay

Apple seems to be looking to improve the way people find apps in the App Store. According to unnamed sources, paid search is one way Apple might both improve discoverability as well as make some money off the feature, like Google does on its own Google Play store.

Paid search would let developers pay Apple to more prominently display their apps in the App Store.

Twitter’s new trick: serving up funny GIFs

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Rock out with your taco out.
Rock out with your taco out.
Photo: Twitter

Twitter and animated GIFs are a popular combination – the social media company’s users shared 100 million of them last year – but finding just the right one has been more art than science.

Today, however, Twitter rolls out a new way to search for your animated funnies from within the 140-character service itself.

Google paid Apple $1 billion to keep its search bar on the iPhone

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Got a new iPhone? Set it up right.
Breaking news: There's big money in search.
Photo: Killian Bell/Cult of Android

Android and iOS may be mortal enemies in some ways, but Google clearly realizes the value of having Apple’s hundreds of millions of customers use its search engine.

So much so, in fact, that in 2014 Google paid Apple a massive $1 billion to keep its search bar on the iPhone.

Bing’s redesigned iPhone app focuses on instant answers

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bing-iphone-app-redesign - 2
Bing's new app is both pretty and powerful.
Photo: Microsoft

Microsoft released a completely revamped Bing app for iPhone today with a redesigned home page and a much larger emphasis on instant answers to search queries. Finding what you’re looking for now takes much less time.  It’s possible that this release is a stepping stone to the iOS debut of Cortana, Microsoft’s answer to Google Now.