Apple reveals why its Irish data center is so important

Apple's proposed data center in Ireland.
Apple's proposed data center in Ireland.
Photo: Apple

Concerns about the effect Apple’s massive Irish data center will have on badger and bat populations may have momentarily suspended the company’s plans, but Apple representatives have assured locals the $950 million project will be largely invisible.

Robert Sharpe, Apple’s senior director of global data center services appeared at a hearing in Galway County this week to address concerns about the 500 acre data center and revealed why it’s so important to Apple’s expansion plans in Europe.

iPhone owners plagued by another iCloud phishing scam

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Watch out for messages like this!
Photo: Ste Smith/Cult of Mac

iPhone owners in the U.K. have complained about being targeted with a phishing scam trying to trick them into revealing personal information by claiming that there is a problem with their iCloud account.

The scam message appears to come from an official Apple account called “iSupport,” and says that specific iCloud accounts have been deactivated and that users should head to an external website to confirm their user details and “reactivate [their] account.”

Apple adds Box veteran to boost enterprise efforts

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Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

Siri meets its demise in Apple’s Earth Day ad

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Siri
Hush it down, Siri. Hush it down.
Photo: Jim Merithew/Cult of Mac

Apple is going hard on Earth Day. Company stores changed their Apple logos green. The App Store has a week-long green app promotion. And today the company has released not one, but two ads.

The second Earth Day video from Apple features Siri and Liam hanging out talking about kale smoothies until Apple’s digital assistant meets its demise.

Watch the new ad below: