Apple celebrates Carnival in new iPhone 7 Plus video | Cult of Mac

Apple celebrates Carnival in new iPhone 7 Plus video


Portrait Mode makes Carnival pop!
Portrait Mode makes Carnival pop!
Photo: Apple

Festivities for Brazil’s yearly Carnival party are set to get underway this month and to celebrate the good times, Apple has dropped a colorful new ad showcasing Portrait Mode on the iPhone 7 Plus.

Try not to dance while watching:

The new ad was launched exclusively in Brazil and comes the day after Apple released two new ads for Portrait Mode. Apple’s Carnival ad isn’t in English, but you don’t need to speak Portuguese to understand the power of the iPhone 7 Plus camera.

Portrait Mode

Apple introduced Portrait Mode as an exclusive feature of the new iPhone 7 Plus that launched last year. The device comes with a dual-lens camera in the back, pairing a wide-angle lens with a telephoto lens.

By using 3-D mapping software on images from the two cameras, Apple’s Portrait Mode adds a blurring effect to subjects to make them stand out from the background.


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