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Tim Cook - page 31

Angela Ahrendts wants Apple stores to be ‘town squares’ in their communities

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Angela Ahrendts wants Apple stores to be locally relevant.
Photo: Apple

Angela Ahrendts is behind Apple’s strategy of rethinking its retail stores to play a bigger part in local communities, Apple’s senior vice president of retail revealed in an interview at Fortune‘s “Most Powerful Women” conference Monday night.

Apple’s Japanese R&D center will be dedicated to AI

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Robot
Tim Cook is eying Japan for Apple's AI research hub.
Photo: Scott Schaut/Mansfield Memorial Museum

Apple’s new R&D base in Yokohama, Japan, will focus on artificial intelligence and other related technologies, Tim Cook has revealed.

The new facility is set to be completed by December, well ahead of the projected date of March 2017. In an interview with Nikkei Asian Review, Cook called it a center for “deep engineering,” and said it will be “very different” from the R&D centers Apple plans to build in China.

Tim Cook talks R&D, future collaboration with Japan’s prime minister

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Tim Cook and Japanese Prime Minister Shinzo Abe must be talking about the Note 7.
Photo: Sourikantei/Facebook

Apple CEO Tim Cook made a pit stop Friday at the office of Japan’s prime minister to talk about Apple’s growth in the country.

Cook told Prime Minister Shinzo Abe that Apple’s new R&D facility in Yokohama will be completed by December, well ahead of the projected date of March 2017. Apple says it hopes the new R&D facility near Tokyo will help it forge more local partnerships to source parts for future Apple products.

The FBI needs help unlocking another terrorist’s iPhone

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iPhone 7 Home button
iPhone's security has the FBI stumped.
Photo: Ste Smith

The FBI and Apple could be on a collision course for another legal showdown over a dead terrorist’s locked iPhone.

Apple refused to comply with the FBI’s demands to unlock the San Bernardino shooter’s iPhone eight months ago. That led to a very public legal battle over privacy and security. Now the FBI needs help again after obtaining the iPhone of a terrorist that stabbed 10 people in a Minnesota mall.

Eddy Cue joins Tim Cook on Vanity Fair‘s ‘New Establishment’ list

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Apple CEO Tim Cook with Drake
Eddy Cue and Tim Cook personally congratulated Drake.
Photo: Champagnepapi/Instagram

Two of the biggest names at Apple made it onto Vanity Fair‘s 2016 ‘New Establishment’ list that ranks the top names in Silicon Valley, Hollywood and Wall Street. But instead of including designer Jony Ive, the fashion mag bumped him for ugly-shirt-lovin Eddy Cue.

Apple’s spaceship campus lights up in new drone video

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Apple HQ is nearly ready for liftoff.
Apple HQ is nearly ready for liftoff.
Photo: Duncan Sinfield

If you thought Apple’s new spaceship campus looks impressive during the day, just wait until you see it at night.

Apple’s stunning new HQ looks like it’s glowing in the latest drone videos that show construction is nearing completion. Landscaping is now underway on the campus with new trees popping up all over, along with walking trails for employees.

Check it out:

Apple partners with Deloitte to push iPad into enterprise

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Tim Cook and Deloitte Global CEO Punit Renjen
Tim Cook and Deloitte Global CEO Punit Renjen roll out a new partnership to boost business use of iPhone and iPad.
Photo: Apple

Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.

The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.

Aetna is going all-in on Apple for help with health care

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Apple Watch Nike Plus
Your insurance company might subsidize your Apple Watch.
Photo: Buster Hein/Cult of Mac

Aetna, one of the largest U.S. health insurance providers, revealed today that it will subsidize a major portion of Apple Watch costs for customers as part of a new initiative.

The company will combine its own wellness and care-management programs with the power of iPhone and Apple Watch to create new iOS apps that it says should significantly improve customers’ ability to manage their own health.

Drake’s Views is first album to hit 1 billion streams on Apple Music

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Apple CEO Tim Cook with Drake
Eddy Cue and Tim Cook personally congratulated Drake.
Photo: Champagnepapi/Instagram

Apple hit a huge milestone this week thanks to Drake’s latest album, Views, which just became the first album to hit one billion streams on Apple Music.

Apple CEO Tim Cook made it a point to personally toast Drizzy on his accomplishment, and presented a plaque to the singer/rapper alongside VP of Service Eddy Cue.

Apple taps ‘Foxconn for cars’ to gain Project Titan expertise

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Apple Car
Magna International Inc. is making cars for BMW.
Photo: BMW

If Apple ever decides to sell a car it may hire Magna International Inc. to do all the manufacturing.

The Ontario-based company is quickly becoming the Foxconn of car building. And after scoring contracts with VW, BMW and Aston Martin they’re now talking with Apple.

Surge in Spotify subscribers makes it twice as big as Apple Music

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Spotify
You won't have to listen to music you don't like.
Photo: Jim Merithew/Cult of Mac

Apple Music doesn’t appear to be slowing Spotify’s growth at all, based on the number of paid subscribers the rival streaming service has added in 2016.

During the iPhone 7 event, Apple boasted that it has 17 million paid subscribers. Spotify CEO Daniel Ek fired shots back on Twitter this morning, revealing his company has more than twice as many paid music listeners.

Tim Cook defends Apple’s decision to kill the headphone jack

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Tim Cook loves Apple's vision for a wireless future.
Photo: Good Morning America

Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”

“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”

Tim Cook to talk iPhone 7 tomorrow on Good Morning America

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"Yes, we got you by the balls."
Photo: Good Morning America

Apple CEO Tim Cook is set to reassure Americans that the death of the headphone is a good thing for everyone, during an appearance on Good Morning America tomorrow.

Cook’s exclusive interview with Robin Roberts at a school in Harlem promises to be “wide-ranging,” covering everything from the iPhone 7 that will launch on Friday, as well as how Apple’s new AirPods fit in your ear.

“I have never personally had one fall out since I’ve been using it,” Tim said, revealing he runs on a treadmill with them. “They’re absolutely magical.”

Watch Tim gush about AirPods in the first teaser:

Apple’s interpretation of diversity includes Canadians

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diversity Apple
Apple is pledging to do more on the diversity front.
Photo: Apple

Apple’s iPhone 7 keynote only featured about eight minutes of stage time for women, but after being confronted about its lack of diversity, the company says its definition of the subject is a lot more flexible than normal apparently.

According to an Apple spokesman, both Canadians and British citizens should be counted as a sign of how diverse the iPhone maker is, even though most of the people of color and women that shared the stage don’t actually work for Apple.

Sports Illustrated shows off stunning football pics shot on iPhone 7 Plus

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The Minnesota Vikings vs Tennessee Titans, as shot on iPhone 7.
Photo: David Klutho

Over the weekend, Sports Illustrated photographer David E. Klutho shared the first photos taken using Apple’s next-gen iPhone 7 Plus.

Depicting Sunday’s Titans-Vikings football game in all its glory, the snaps take full advantage of the plus-sized handset’s 12–megapixel telephoto lens, wider aperture and more vibrant colors.

The stunning images were even shared on Twitter by Tim Cook, under the punning headline, “Touchdown iPhone!”

Apple hits reboot button on electric car project

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apple car
A rendering of an Apple car with a different kind of bumper
Photo: Motor1

Project Titan, Apple’s secret electric car program that was greenlit by Tim Cook two years ago, is facing a serious crisis.

The iPhone maker has reportedly laid off dozens of employees that were working on the auto project, even though the company has already started testing a couple of autonomous vehicles the team built.

Apple’s secret strategy: Underpromise and overdeliver

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iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

You call that boring? Apple’s iPhone 7 event delivers big surprises

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Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.

Liveblog: Apple unveils iPhone 7 and Apple Watch 2

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Bill graham civic auditorium
The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

Here’s how to watch Apple’s iPhone 7 keynote tomorrow

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Apple adds 5 new vice presidents to its executive lineup
Apple adds 5 new vice presidents to its executive lineup
Photo: Lyle Kahney/Cult of Mac

It’s that time again! Apple has scheduled its iPhone 7 keynote event for Wednesday, September 7, at 10 a.m. Pacific. The call, which will be broadcast live from Bill Graham Civic Auditorium, will see Tim Cook and friends reveal the new iPhone 7 and iPhone 7 Plus, as well as possibly discuss several other products.

Will Apple Pencil come to iPhone? Tim Cook suggests so

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Apple Pencil
Apple Pencil could make the leap to iPhone 7.
Photo: Apple

After insisting nobody wanted a stylus, Apple went ahead and made the best one money can buy. It’s the perfect companion to iPad Pro if you like writing and drawing on touchscreens, but will it ever be compatible with iPhone? One interview with Tim Cook seems to suggest so.

Apple has ‘failed to grasp’ why people are upset about tax avoidance

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money
The president of the eurozone’s finance ministers says Apple just doesn't get it.
Photo: Ste Smith/Cult of Mac

Jeroen Dijsselbloem, president of the eurozone’s finance ministers, has accused Apple of “[failing] to grasp” the public outcry concerning tax avoidance by multinational corporations.

He was referring to last week’s landmark decision, which handed Apple an enormous tax bill of 13 billion euros ($14.52 billion), based on its supposed underpayment of taxes in the Republic of Ireland. Apple paid a reported 0.005 percent tax on its European profits in 2014.

Why Tim Cook’s open letter about taxes struggles to paint Apple as the underdog

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A still from the classic Apple
Who is Big Brother and who's the rebel freedom fighter?
Photo: Apple

With his open letter defending Apple’s Irish tax strategy, Tim Cook positions his company as a sledgehammer-tossing freedom fighter at battle with Big Brother-style EU bureaucracy.

But unlike Cook’s previous missives on LGBT rights and the importance of privacy, this open letter seems unlikely to be met with near-unanimous support. While railing against the EU’s massive assessment of €13 billion euros in back taxes owed by Apple, Cook ignores the facts of the matter — and seems tone-deaf about painting the world’s biggest company as an underdog.