Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.
In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.
Apple is the most valuable publicly traded company in the world, but when it comes to CEO pay, Tim Cook is conspicuously absent on the latest list of top 200 paid CEOs in the US.
Apple is credited with designing the smartphone as we know it today, but it turns out some people were using touchscreen devices in 1670. At least that’s what Tim Cook saw when he laid eyes on a 346-year-old painting from Pieter de Hooch and spotted an iPhone.
The Apple Car isn’t expected to hit the road until 2020 at the earliest, but Apple’s engineers are already laying the foundation for one of the most challenging aspect of electric vehicles: keeping them charged up.
Apple appears to be preparing the ground work for its charging infrastructure, according to a new report claiming the company is scooping up engineers that specialize in electric charing stations.
Renowned practical cryptography expert Jon Callas is returning to Apple to help the iPhone-maker stay ahead of hackers and the FBI in its on going battle with security.
Callas co-founded well known secure communications companies such as Silent Circle, Blackphone, and PGP Corp. This will be his third stint at Apple where he is expected to ramp up security features across Apple’s wide ranging product line up.
Tim Cook has hinted that the Apple Watch will get even greater at monitoring your health and fitness. Speaking at Startup Fest Europe in Amsterdam today, the Apple CEO said the company’s wearable may one day tell you when it’s time for a checkup.
Buying an iPhone is a major financial decision for most people that pine for Apple’s pricey products, but according to CEO Tim Cook, the iPhone could soon see a price cuts in certain markets.
During his heavily publicized tour of India, Tim Cook sat down for an interview with Vikram Chandra on NDTV to talk about Apple’s interest in the country. When asked about whether the iPhone is too expensive, especially considering some features don’t work in countries outside the U.S., Cook actually acknowledged the price is a bit steep.
Is Apple finally going to dip its toe into the fast-growing world of virtual reality?
Everyone’s been waiting for the Cupertino company to make its move as devices like the Samsung Gear VR become increasingly popular, and according to Indian actor Emraan Hashmi — who met with Tim Cook this week — “Apple VR” is on its way!
Tim Cook doesn’t get much downtime to enjoy being the king of all things Apple, does he?
Recently he was troubleshooting in China, and now Apple’s CEO has landed for a week-long stay in India, with five other senior Apple execs, during which time they will meet with top execs and politicians in the country, visit the location of Apple’s new tech development center, and much more.
Apple CEO Tim Cook will probably never win a Grammy for his erhu skills but he can say that he got to have an erhu jam battle with one of Asia’s biggest popstars.
During his star-studded tour of China, Tim Cook met up with JJ Lin to play a new song on the new Garageband app that’s been updated to celebrate China’s musical history with over 300 musical samples, and new instruments like Chinese percussions, pipa and erhu.
Checkout Cook playing JJ Lin’s new song “The Key” on his iPad:
Apple CEO Tim Cook will have a lot to talk about with India’s Prime Minister Narendra Modi when Cook touches down in the country later this week.
The iPhone-maker is ready to make a big push into India, and according to a new report, that will include investing in India’s start-up scene with an incubator focused on helping companies in the country that build iOS apps.
Some of the world’s biggest investors have ditched their Apple shares lately, but where others see doom and gloom Warren Buffett sees an opportunity to make some serious money.
Warren Buffet’s legendary investment firm Berkshire Hathaway has taken a large position in Apple stock, scooping up 9.81 million shares, worth about $1.07 billion.
Tim Cook is in China again, and he marked the occasion by paying a visit to an Apple Store in Beijing on Monday — in the company of Liu Qing, a.k.a. the president of Didi Chuxing, the Chinese Uber rival Apple just invested a staggering $1 billion in.
We haven’t even gotten an official announcement of the Apple Car yet, but it looks like the company is still working its way into the automotive industry.
That’s according to the staff at car news site The Drive, which placed Apple’s chief design officer Jony Ive and CEO Tim Cook on its list of “The 10 Most Influential People in Automotive Technology.” They didn’t top the list, however; that would be crazy. But they did place higher than some people who are actually in charge of real vehicles that people are driving around right now.
But The Drive backs its decisions up pretty well.
Apple CEO Tim Cook is set to make another major public appearance in the lead up to WWDC next month.
Startup Fest Europe revealed that Cook will be the opening speaker at the conference on Tuesday May 24th. It’s unknown what Cook’s keynote will focus on, though his remarks may touch on his mastery of streamlining processes for business and possibly enterprise, which has become a bigger focus for the company recently.
Tim Cook is set for a verbal shootout in China as he meets with high-ranking officials in Beijing later this month to discuss some critical issues Apple faces in the country.
The visit comes at a time when Apple is facing various problems in China, including the loss of its exclusive iPhone trademark, and the Chinese government’s decision to ban the company from operating its iBooks and iTunes Movies stores locally.
Bidding for Tim Cook’s latest Charity Buzz lunch auction has finally closed, and unless you were willing to part with some huge stacks of money, you had absolutely no chance of winning.
Cook’s latest auction didn’t shatter his previous record of $610,000 raised for the RFK Center for Justice and Human Rights, but it got pretty close.
Future iPhones are going to be so amazing, you probably haven’t even thought of the features Apple is going to add, Tim Cook claimed in a recent interview.
The Apple CEO appeared Monday on Mad Money in an effort to abate the company’s bleeding stock price following last week’s less-than-stellar earnings call. Cook reassured investors that the rumors of Apple’s demise have been greatly exaggerated once again.
While lackluster iPhone sales last quarter have scared off mega-investors and analysts alike, Cook promised some incredible innovation is in the pipeline. In addition to touting upcoming iPhone features, Cook’s wide-ranging conversation with Mad Money host Jim Cramer touched on everything from the Apple Watch being (inaccurately) dubbed a flop to Apple’s growing interest in India and much more.
Here are the highlights:
Apple’s meager Q2 2016 earnings report is continuing to wreak havoc on the company’s stock price, leading to the longest streak of losses since 1998.
Apple’s Q2 2016 earnings have been disasterous for the company’s share price, as AAPL stock suffered its worst week in three years.
Wall Street has suddenly soured on Apple, including Carl Icahn, who revealed earlier this week that he dumped all of his shares. With investors offloading shares, the company watched its market capitalization shrink by $65 billion in a mere three days, which is about the equivalent of Cambondia’s net wealth.
Apple doesn’t spend the least of any huge company on security for head Tim Cook, but it’s way less than we expected.
Considering the iPhone maker is the biggest company, well, ever, we thought that its board might be especially interested in shelling out some major coin to keep Cook safe. But we looked at several different corporations, and Apple’s spending on CEO security is on the lower end.
Like the way lower end. As in, you would not believe how much Facebook pays to keep founder and head Mark Zuckerberg alive.
Apple’s biggest cheerleader on Wall Street, Carl Icahn, is getting rid of all of his AAPL shares after the iPhone-maker reported its first year-over-year decline in revenues for the first time in 13 years.
The iconic investors has insisted for years that Apple shares are grossly undervalued and has made over $3.4 billion investing in Apple. Now Carl is throwing in the towel even though he still thinks the stock is ridiculously cheap.
With its recent purchase of educational startup LearnSprout and its “Hour of Code” programming classes at Apple Stores, Apple has demonstrated that it’s pretty darn serious about education.
Proving this once again, CEO Tim Cook this week put his name to a petition asking the U.S. Senate and House of Representatives to provide $250 million in federal funding to school districts so as to allow every K-12 student in the United States to learn how to code.
Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing.
Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas.
With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.
The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.
Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.