During the part of the WWDC keynote where cool is most required, the Apple Music rollout, Eddy Cue took the stage in an untucked, salmon-colored shirt and proceeded to dance. Twitter gasped, laughed and even threw up a little as Cue extolled a new service that is supposed to be hip enough make us all dump Spotify.
Twitter followers streaming the Worldwide Developers Conference, already grumpy about the drawn-out opening, were tired and hungry when Cue and Beats co-founder Jimmy Iovine took their turn onstage. Some feasted on Cue’s appearance.
“Eddy Cue is one undone shirt button away from getting kicked out of Margaritaville,” wrote Jessica Misener. “Eddy Cue is like everyone’s dad at a wedding, but if everyone’s dad at a wedding was 10X more excruciating,” wrote Guardian Tech.
It is quite possible the Apple senior vice president’s shirt will have it’s own hashtag on Twitter before the day is over (for now, you can scroll through comments here). What was to signal an enhanced music experience seemed to only amplify the snark on social media.
Even the notes sung by music industry genius Iovine fell flat with some on Twitter, with one person comparing his voice to Christopher Walken’s and another wondering about his delivery by asking, “Why is Jimmy Iovine yelling?”
Cue’s colorful shirt seemed to dampen the volume of Iovine’s voice.
It is not so jarring to see Cue in an untucked shirt. It is his work uniform like the dark turtleneck was for Steve Jobs.
But for a company that pride’s itself on impeccable design — from Apple Store staircases to the iPhone — Cue probably should have run the color of his shirt by someone.
Perhaps he could be forgiven for the color, but when he chose to dance as he pulled up a song from his Cuban playlist, he might have lost a few dozen folks online.
Tukach Shakur wrote, “Who is this white man dancing completely off beat?”
There was at least one charmed by Cue, though. MO7S wrote: “Is it too late for Eddy Cue to adopt me?”
Below is some of the chirping about Cue’s cool.