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The biggest surprises from Apple’s shockingly good earnings report

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Tim Cook with money bag
Tim Cook
Illustration: Cult of Mac

The first Apple earnings report of 2020 was a smashing success that shattered most of Apple’s previous records. Thanks to shockingly strong iPhone sales and a surging wearables business that is bigger than the Mac and the iPad, Apple managed to surpass even the most optimistic expectations.

Apple CEO Tim Cook held a call with investors after the numbers came out to dive deeper into the impressive quarterly results. Cook dished on everything from the success of Apple TV+ and problems with AirPods Pro supplies to the Wuhan coronavirus affecting China. If you didn’t get a chance to join the call, don’t worry, Cult of Mac has you covered with all the need-to-know info.

5 big questions heading into Apple’s first earnings report of 2020

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Earnings call
Apple's Q1 2020 earnings report will probably break some records.
Photo: Jim Merithew/Cult of Mac

Apple’s first earnings report of the decade is barely 24 hours away, and Wall Street is praying for another historic quarter.

After defying gravity for the last 12 months, Apple’s soaring stock price suffered its biggest single-day loss in more than six months today. Tuesday’s Q1 2020 earnings, which will cover sales from the 2019 holiday season, could provide the jolt AAPL shares need to start jumping up the charts again. However, certain hot topics — and what Apple says about them — could signal a downturn ahead.

Jennifer Aniston bags Screen Actors Guild award for The Morning Show

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The Morning Show's Billy Crudup earns Apple TV+ its first major awards win
Jennifer Aniston and Billy Crudup in The Morning Show.
Photo: Apple

Jennifer Aniston earned a Screen Actors Guild award for her portrayal of embattled news anchor Alex Levy in The Morning Show.

The former Friends star, who also co-produces the Apple TV+ show, won for Outstanding Performance by a Female Actor in a Drama Series. Aniston beat out Olivia Coleman of The Crown and Jodie Comer of Killing Eve.

What Apple TV+ needs to be a big player in 2020

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What Apple TV+ needs to be a big player in 2020
What changes should Apple make to Apple TV+?
Photo: Apple

Apple TV+ is great. I think it’s done a whole lot right in the sub-3 months since it launched. But, right now, Apple TV+ is what Apple was to Microsoft in the 1990s. Sure, the quality is there, but it’s a tiny bit player next to the likes of Netflix and Disney+. To truly live up to its potential, Apple TV+ needs to make some big strides forward in 2020.

Here’s what I think needs to change.

The Morning Show‘s Billy Crudup earns Apple TV+ its first major awards win

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The Morning Show's Billy Crudup earns Apple TV+ its first major awards win
Billy Crudup alongside Jennifer Aniston in The Morning Show.
Photo: Apple

Less than three months after Apple TV+ launched, it has picked up its first major awards win. At the Critics Choice Awards on Sunday, Billy Crudup won the Best Supporting Actor in a Drama Series gong for his role as Cory Ellison in The Morning Show.

Crudup was up against Asante Blackk from This Is Us, Asia Kate Dillon from Billions, Peter Dinklage from Game of Thrones, and Tim Blake Nelson from Watchmen.

The Morning Show exec producer discusses show’s inspiration

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Apple_The-Morning-Show-Premiere_Jennifer-Aniston-Reese-Whiterspoon_102819
Shows like The Morning Show have been hits. But Apple has to build them from the ground-up.
Photo: Apple

You may not have ever heard of him, but Apple TV+ has a lot riding on Michael Ellenberg.

As the executive producer of The Morning Show, Ellenberg’s unproven production company was the first to score a multi-season deal for Apple TV+. In a recent interview with Variety, Ellenberg discussed how ’90s morning TV shows inspired The Morning Show along with the pressure of developing two more shows for Apple TV+.

New video takes viewers behind-the-scenes of The Morning Show

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New video take viewers behind-the-scenes of The Morning Show
Apple doesn't want the hype for The Morning Show to die down now the first season is over.
Photo: Apple

Haven’t seen The Morning Show on Apple TV+ yet? With all 10 episodes of the first season of the flagship Apple Original now available to watch, Apple has released a behind-the-scenes video intended to sell new viewers on checking out the series.

And, you know, potentially to help get the show in front of the eyes of TV and film award season voters, too. Check out the video below.

Golden Globes host Ricky Gervais: Apple ‘runs sweatshops in China’

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Tim Cook Golden Globes
Tim Cook got all dressed up for the Golden Globes.
Photo: NBC/Golden Globes

Apple’s first night at the Golden Globes didn’t go exactly as Tim Cook may have hoped — with none of the nominations for Apple TV+ show The Morning Show resulting in award wins. Adding insult to injury, returning host Ricky Gervais quipped that Apple used sweatshops to make its products. And even drew parallels to terrorist group ISIS.

CEO Cook was in attendance for the ceremony.

It’s season finale time for The Morning Show and For All Mankind

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It’s season finale time for The Morning Show and For All Mankind
Two of Apple TV+'s top shows are finishing up for the year.
Photo: Apple

It’s the last Friday before the holidays, and appropriately enough, two of Apple’s most popular Apple TV+ Originals are wrapping up. On Friday, Apple debuted the season finale for both The Morning Show and For All Mankind.

There are new episodes of both Servant and Truth Be Told as well. That’s plenty to keep you entertained between frantic bits of last-minute shopping!

It’s Friday: 4 new episodes of Apple Originals land on Apple TV+

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Truth Be Told on Apple TV+
Well, that's your weekend viewing sorted!
Photo: Apple

It’s Friday, which means Apple just unleashed new episodes of Apple TV+ shows. Apple today debuted new installments of The Morning Show, For All Mankind, Truth Be Told and Servant. That should be enough to keep you entertained over the weekend.

Here’s what this week’s new Apple TV+ episodes have in store.

The Morning Show nabs 3 SAG Awards nominations

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New video take viewers behind-the-scenes of The Morning Show
New video take viewers behind-the-scenes of The Morning Show
Photo: Apple

Hot on the heels of scoring multiple Golden Globes nominations, The Morning Show earned three nominations for the Screen Actors Guild Awards.

Jennifer Aniston added to her nomination pile with a nomination for best female actor in a drama series. And Steve Carell and Billy Crudup both earned nominations for outstanding performance by a male actor in a drama series.

The Morning Show continues to shine with Golden Globe nominations

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Apple_The-Morning-Show-Premiere_Jennifer-Aniston-Reese-Whiterspoon_102819
Shows like The Morning Show have been hits. But Apple has to build them from the ground-up.
Photo: Apple

The Hollywood Foreign Press Association today revealed that Apple original The Morning Show has been nominated for multiple Golden Globes, including best television drama series.

The news comes hours after the Critics’ Choice Awards nominated Billy Crudup, who plays Cory Ellison in The Morning Show, as the Best Supporting Actor in a Drama Series.

Apple original The Morning Show bags first award nomination

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The Morning Show's Billy Crudup earns Apple TV+ its first major awards win
Jennifer Aniston and Billy Crudup in The Morning Show.
Photo: Apple

Apple TV+ series The Morning Show just earned its first award nomination. Billy Crudup, who plays cocky network head Cory Ellison, is up for Best Supporting Actor in the Critics’ Choice Awards.

Crudup is up against Peter Dinklage, who played Tyrion Lannister in Game of Thrones, and Tim Blake Nelson, who plays Wade Tillman in HBO’s hot new action drama Watchmen.

Apple TV 4K users lose Dolby Vision for Apple TV+ content

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AppleTV+
How are Apple Originals looking on your TV?
Photo: Roku

Some Apple TV 4K owners are reporting that they can no longer enjoy Apple TV+ content in Dolby Vision.

Titles like The Morning Show and See are still available in standard HDR. But even earlier episodes, which were available with Dolby Vision initially, can no longer be watched in the enhanced format.

First 3 episodes of crime drama Truth Be Told debut on Apple TV+

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First 3 episodes of crime drama Truth Be Told debut on Apple TV+
Will new Apple TV+ series live up to the promise of its cast?
Photo: Apple

The first three episodes of Apple Original crime drama Truth Be Told debuted on Apple TV+ on Friday.

The series stars Academy Award winner Octavia Spencer (The Shape of Water, The Help) and Aaron Paul (Breaking Bad). The shows is about a true crime podcaster, called to investigate the case of convicted killer who claims he was framed for murder.

New Apple TV+ episodes of See, The Morning Show, and For All Mankind

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New episodes of The Morning Show, See, and For All Mankind are up
Here's your Friday viewing sorted!
Photo: Apple

It’s the day after Thanksgiving, which means you’re possibly looking forward to a day of lounging around, digesting yesterday’s enormous dinner, and watching some good TV shows — courtesy of the latest new episodes on Apple TV+.

Here’s what you can expect from the new instalments of The Morning Show, See, and For All Mankind.

Morning Show producers blame bad reviews on ‘Apple haters’

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Morning Show producers blame bad reviews on 'Apple haters'
Critics really seemed to have their knives out for The Morning Show.
Photo: Apple

There’s a big difference in the user and critic reviews of Apple TV+’s The Morning Show — and the show’s producers think Apple haters are to blame.

On Rotten Tomatoes, the audience score currently stands at 95%. The critic score, meanwhile, languishes at 63%. Early reviews were particularly harsh, labelling the show as a “painful bellyflop.”

The Morning Show showrunner discusses season 2 development

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The Morning Show blitzes viewers with Apple product placement
The female characters of The Morning Show shine brightest.
Photo: Apple

With the fifth episode of The Morning Show landing on Apple TV+ this morning, attention is already turning to season number two.

Morning Show showrunner Kerry Ehrin revealed how the U.S. political landscape could impact some of the storytelling next season. While Trump and current political issues won’t be brought up, Ehrin says some political themes could be added to plot.

The Morning Show blitzes viewers with Apple product placement

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The Morning Show blitzes viewers with Apple product placement
"How many times do you want us to reference Apple products in the show?" "Yes."
Photo: Apple

It was always going to be difficult for Apple to resist peppering Apple TV+ shows with Apple products. But even with that said, the amount of times Apple product placement pops up on The Morning Show surely sets some kind of record. It’s basically a 10-episode long Apple commercial.

Catch our spoiler-free Apple TV+ show reviews, this week on The CultCast

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CultCast 413
Get our first (spoiler-free) impressions of Apple TV+ shows.
Photo: Apple

This week on The CultCast: We watched See, The Morning Show and For All Mankind — here are our spoiler-free snap reviews of Apple’s new TV shows! Plus: The one part of Apple TV+ that needs a total overhaul; and Apple’s HomePod update includes a new hidden talent.

Our thanks to NETGEAR for supporting this episode. The Orbi WiFi 6 router gives you ultra-fast speeds and wider coverage throughout your home — it’s the biggest revolution in Wi-Fi ever. Check it out today at your local Best Buy and at Netgear.com/bestwifi6.