Legendary German camera maker Leica spent nearly 20 years patenting technology that would take focusing out of the hands of photographers. As with the 35 mm still camera the company created in 1925, Leica stood ready to once again revolutionize photography, this time with an autofocus system.
But after spending the last part of the 1970s working on prototypes, Leica dropped plans to bring autofocus to consumers. Leica figured its customers already knew how to focus their cameras.
“There’s an element of truth in that,” said Heinz Richter, who was a member of the Leica Historical Society of America when he held one of the first autofocus cameras at a meeting in Minneapolis in 1980. “Leica used to be an extremely conservative company. The autofocus mechanism as they were available then didn’t fit into the company’s ideal of precise focusing.”
Every mobile platform now ships with its very own virtual assistant, and while they all offer a similar set of basic features, Google Now and Siri are way ahead of their rivals. Google Now knows what you want and when you want it, but Siri has sass and personality, and is about to get a whole lot better with the help of Proactive.
