This feature is adapted from my book, Jony Ive: The Genius Behind Apple’s Greatest Products. It offers a rare look inside one of Apple’s most secretive institutions: the Industrial Design studio.
Where do Apple’s great products come from?
For the last 18 years — since Steve Jobs returned to the company in 1997 — most of them have come out of Apple’s Industrial Design studio, a small and secretive group of creatives headed up by celebrated British designer Sir Jony Ive.



