| Cult of Mac

Copycat Xiaomi steals Apple ads to promote its Memoji clone

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Apple-Memoji-ad
This looks familiar.
Photo: Apple.

Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date.

That’s not because Mimoji and Memoji sound exactly the same, or because the character designs are nearly identical. It’s because Xiaomi brazenly stole Apple’s commercials to promote it.

Take a peek at the concept art behind Apple’s iconic 1984 ad

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1984
This is a shot from one of the most iconic ads of all time.
Photo: Apple

Apple’s “1984” Macintosh commercial isn’t just the most iconic Apple ad in history, but one of the greatest advertisements ever created anywhere.

Now, three-and-a-half decades after the ad aired, the original storyboard for the commercial has popped up online. It offers a glimpse at the process which led to Blade Runner director Ridley Scott’s masterful ad.

Apple Music could soon be open to businesses

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apple-music
Grab the latest update from the Play Store now.
Photo: Apple

Apple Music could be opened up to businesses to allow streaming in public places.

The “Apple Music for Business” trademark was filed for late last month in the U.S. — and in other territories back in June. The filing states the trademark would be applied to a number of different areas, including commercial use.

Slumping Galaxy sales lead to weak Samsung earnings

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Samsung galaxy
The Galaxy S9 isn't selling as well as expected.
Photo: Samsung

Despite releasing a series of iPhone-bashing commercials, Samsung’s own smartphone sales are beginning to decline drastically. And investors are not pleased.

Samsung posted a second-quarter earnings report Monday that put an end to its streak of record-breaking financial results. While the company’s memory chip business is doing well, sales of its flagship Galaxy S9 smartphone and display panels are slipping after the company saw huge profit growth in 2017.

Watch all of Apple’s new iPhone videos right here

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iPhone X
The new iPhone X has arrived.
Photo: Apple

Apple just published a plethora of new videos and commercials today to go alongside the unveiling of the iPhone X, Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.

The new videos also include the inspiring “Dear Apple” ad that Tim Cook showed of Apple customers reading real letters sent to the company after the Apple Watch inspired them to lead healthier lives.

Watch them all right here:

Sonos’ latest ad ‘borrows’ from classic Apple commercial

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Screen Shot 2017-02-13 at 13.00.01
Strangely familiar.
Photo: Sonos

Apple’s iconic “1984” Macintosh ad, directed by Ridley Scott, debuted 33 years ago last month, but that doesn’t mean it’s not still being ripped off by other tech companies.

The latest culprit is Sonos, which just debuted a new 90-second commercial in which a rebel with a cause (and apparently enough money to throw around perfectly good speakers) hurls a hammer… err, we mean Sonos speaker through the windows of her neighbors, who have the audacity to be enjoying a music-free evening.

Fight the power!

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.