Along with the announcement of the iPad mini today, Apple debuted a brand-new commercial for the device that’ll likely be airing on TV soon. In traditional Apple style, this ad features both the full size iPad and its mini counterpart set against an all-white backdrop.
Apple has been really stepping up their advertising game lately, first with the excellent iPod ad last month, the funny iPhone 5 spots, and now this new iPad commercial. Check it out after the break.
Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its recent court loss, the Korean company has erected a fake Apple store, complete with Macs and iOS devices, just so that it can mock every consumer using a rival device in a 30-second video.
Photos of the set, which is currently being constructed in Los Angeles, have begun making their way around the web, and they show the store in all its glory, with fake banners, and even fake Geniuses.
It’s no secret that many of us aren’t fans of the new shared data plans being offered by Verizon and AT&T. Worse are the tactics these carriers are using to all but force us into the new plans. Consumers aren’t the only one’s disappointed, as Sprint and T-Mobile both discourage the practice and prefer to stick with the assumption that users enjoy having unlimited data with no fear of overages. Why should anyone have to pay a premium to see their data capped and divvied up between their data hungry family?
Apple parody commercials are nothing new, but this is the first I’ve seen for the upcoming iPhone 5. According to video artist and creator Adam Sacks, Apple’s next iPhone will be perfectly suited to those who feel the need to take pictures of their food “to create the illusion of a fulfilling life.”
It seems that making your latest product look exactly like the market leader isn’t always the fastest route to success. As Samsung found when it aired its first commercial for the Galaxy Tab 10.1, the device is so similar to the iPad that half of TV viewers thought it was an Apple product. Only 16% realized it was made by Samsung.
Here’s something cool you may not have noticed yet. With its new Keynote update, released alongside Pages and Numbers yesterday, Apple replaced the unique icon that features the somewhat depressing lyrics to The Bitch of the Living by Spirit Awakening with a new 2012 icon that displays a famous quote from the company’s Think Different commercial. The same quote now appears on several of Apple’s Mac OS X icons.
When Apple began roping in celebrities to promote Siri in its latest iPhone 4S adds, Samuel L. Jackson was one of the first to star alongside the voice-controlled assistant. In the 30-second clip, entitled “Date Night,” he asks Siri to cancel golf, find organic mushrooms, convert volume units, and set a reminder.
Siri does as Jackson asks so quickly that he hardly has chance to finish his sentence. But how would she cope with his requests away from the cameras? The answer is: not very well at all.
Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.
Whether Samsung’s blatant Apple bashing adverts are actually convincing customers to buy its products is unclear, but they are at least inspiring other companies to mock Apple’s gadgets in their own ads.
Amazion is the latest, with a new Kindle ad that takes aim at the iPad for its poor reading conditions in direct sunlight, and its heavy price tag.
We told you about the recent release of Alfred 1.0, the popular app launcher tool for the Mac. The developers from Running with Crayons have created a robust, sleek, Apple-like tool for controlling nearly every facet of your Mac.
Most Alfred users understand how to open apps and files, but there are many things Alfred can do that may surprise you. The recent versions of Alfred support third-party extensions, and that opens up the door to all kinds of possibilities.
Best Buy has launched a new ad that hopes to lure Apple fans into its stores this Christmas. In addition to Macs, iPads, iPhones, and iPods, the humorous “Everything Apple at Best Buy” ad also includes an appearance from old St. Nick himself.
While Samsung itself is quick to take Apple’s innovation and pass it off as its own, resulting in a number of lawsuits, the Korean electronics giant is still happy to mock the device that inspires many of its Android-powered smartphones. In a new TV commercial for its popular Galaxy S II handset, Samsung pokes fun at the iPhone and its devoted fans who wait in line for hours to pick up the device on launch day.
I think someone’s a little jealous that they don’t see endless queues when they churn out a new product.
To be fair to Samsung, it is rather humorous. My favorite bit: “You know, if it looks the same, how will people know I upgraded?”
[via The Mac Observer]
Apple has begun airing a new commercial for the iPad 2 called ‘Love’, which showcases our love for the company’s incredibly popular tablet. In the thirty-second clip, we see people of all ages using the device while they go about their daily lives, doing things like movie editing, music recording, painting, learning, and more.
“Getting lost in the things we love has never felt quite like this.”
Sprint’s debut iPhone 4S commercial (unsurprisingly) boasts about the biggest reason for choosing Sprint over its rivals, and that’s “truly unlimited” data. It also praises Apple’s App Store, which is home to half a million apps, by floating popular app icons around New York City.
Apple has launched two new TV ads for the iPhone that could potentially be the last to feature the iPhone 4. Demonstrating FaceTime and AirPlay, the ads continue the “If you don’t have an iPhone…” campaign which started back in March.
Samsung just launched its new Samsung Galaxy Tab advert, and in addition to blatantly mocking the iPad for its lack of Flash support, it also concludes by claiming the device to be better at web videos, multitasking, and gaming.
httpv://www.youtube.com/watch?v=Um4gLMZDXkA&feature=player_embedded
Apple has released a new commercial for its iPad 2 that follows the same theme as its previous ‘We Believe‘ commercial launched in early April. Entitled ‘If You Asked’, the new ad focuses on the iPad’s user experience and how people perceive the device rather than its technical specifications.
The smooth guy in the voiceover reads:
If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might call it magic. And if you asked us, we’d say it’s just getting started.
Apple’s commercials for the second-generation iPad thus far have been a little more personal than the company’s other ad campaigns; highlighting what users can achieve with the device, rather that what the device itself is technically capable of.
It really is amazing that the iPad is being used in so many amazing ways by everyone from toddlers to CEOs.
For decades as they built up their network, Verizon repeatedly asked us “can you hear me now?” For the past few years, iPhone users on AT&T have often asked the same question. Now with the iPhone 4 on Verizon and early reviews commenting on solid connections and good call quality, Verizon decided to bring back their über- technician and ask us a new question in their latest commercial:
“Does your network work?”
“Yes” brags SuperGeek, “I can hear you now!”
Oh yeah, this is gonna be fun…
Even though it was announced a month ago that “American Idol” had made the iPhone its official phone, and we all know that “Idol” is the most crassly commercial TV show in the history of the galaxy, I don’t think anyone was prepared for the abomination that aired midway through last night’s episode.
After “returning” from an ad break, host Ryan Seacrest reached into the audience to pull an iPhone from the hands of a female “audience member.” He then used the iPhone to visit the “Idol” website, text in a vote for a contestant, and show how easy it is to use the WiFi iTunes Store to download content “directly to your device.” I threw up in my mouth during the segment – A LOT.
I don’t know, can association with Ryan Seacrest make the iPhone less appealing? It’ll take a little while for the taint to wash away, so far as I’m concerned. I’ll post the clip if and when it turns up…