Apple needs to ramp up iPhone prices -- or so one analyst thinks. Photo: Killian Bell/Cult of Mac
There are plenty of reasons to be enthusiastic about Apple’s massive earnings call yesterday. One analyst who’s not happy, however, is Barclays analyst Tim Long. In a note to clients, Long writes that Apple average selling price for iPhones may be slipping.
Apple R&D spending would have to double to match some of its competitors. Photo: Jim Merithew/Cult of Mac
Apple spent a whopping $12.7 billion on research and development last year. And $51 billion since Tim Cook became CEO. But one analyst says that might not be enough.
The company actually spends less on R&D as a percentage of the money it takes in than many of its competitors. About half as much.
At $17k, the Apple Watch Edition is currently the most expensive product Apple sells.
But according to Piper Jaffray analyst Gene Munster, that record is likely to be obliterated when the Apple Car finally ships — since his projected price tag of “around $75,000” would put it at around four-and-a-half times the cost of Apple’s high-end wearable. Or the equivalent of 100 brand new iPhones 6s handsets.
KGI Securities analyst Ming Chi Kuo has become the most accurate Apple seer around. Photo: Digitmes
Over the past several years, one analyst has risen above the rest to become the most reliable voice on all things Apple. His name is Ming-Chi Kuo, and his ability to accurately prophesy Apple’s future product plans is unparalleled. Fittingly, he is also incredibly mysterious.
Kuo is back in the news with a report that the iPhone 6s — due in the fall — will have a new stronger case to make it less ‘bendable.’ The iPhone 6s will be made from the same tough-but-light 7000 series aluminum used in the Apple Watch (it’s also used to make bikes and planes). Kuo also predicts the 6s will come Rose Gold and a darker space grey, again, matching the near-black Apple Watch.
Last month, Kuo reported a long list of features coming to the 6s, including a better, faster A9 processor, a Force Touch screen, a 12-megapixel camera, better Touch ID, new gestures and more.
When will the iPhone 6 be released? Ever since the iPhone 4s, Apple has unveiled the next iPhone in September, but at least one analyst is now claiming that Apple might go back to a WWDC launch in 2014.
Apple has regained its lead over Android in the battle for U.S. smartphone marketshare, according to the latest report from Consumer Intelligence Research Partners (CIRP).
Going by CIRP’s figures, in the final quarter of 2013 iOS eked out a 2 percent advantage over Android — with Apple capturing 48 percent of the market to Google’s 46 percent.
Apple TV is still awaiting its apparently game-centric overhaul, but the Apple TV this rumor’s about is the long-awaited Apple television set we’ve heard reports of for years now. Of all the reports we’ve heard, the most oddly specific was one from analyst Peter Misek. He claimed Apple would make a television “display, gaming center, media hub, computer, home automator, etc.” that would retail for $1,250, bring in 30 percent gross margins, feature IGZO panels from Sharp, and be called the iPanel. Oh yes, and Apple was building 5 million of them in May 2012.
Of course, absolutely none of this wound up happening. Maybe the shipments sunk on their way over to Cupertino?
It’s hard to think of two analysts as different frome one another as Gene Munster and KGI Securities analyst Ming-Chi Kuo. While Munster has foolishly prattled on, predicting an Apple HDTV set every single year for at least five years without it coming true, Ming-Chi Kuo draws upon proven supply-chain sources across the Far East to make predictions about upcoming Apple products with almost unerring accuracy. When Munster opens his mouth, everyone laughs; when Kuo opens his, everyone listens.
So it’s odd to be writing a story in which Ming-Chi Kuo and Gene Munster’s predictions are lining up for a change, but it’s an odd world. In a recent note, Kuo argues that not only will an A7-powered Apple TV will be coming next year, but Apple will enter the living room with a proper HDTV set in 2015.