| Cult of Mac

AirPods could be a $15 billion business in 2020

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Apple reportedly adding another supplier for its ultra-popular AirPods Pro
AirPods have been an enormous hit for Apple.
Photo: Apple

The iPhone might still be Apple’s biggest product by a wide margin, but the AirPods have a good claim to being Cupertino’s MVP of the year.

Accord to Bernstein analyst Toni Sacconaghi, Apple sold $6 billion worth of AirPods in 2019. And it could sell more than double that number in 2020.

Analyst complains iPhone’s average selling price is slipping

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Analyst complains iPhone’s average selling price is slipping
Apple needs to ramp up iPhone prices -- or so one analyst thinks.
Photo: Killian Bell/Cult of Mac

There are plenty of reasons to be enthusiastic about Apple’s massive earnings call yesterday. One analyst who’s not happy, however, is Barclays analyst Tim Long. In a note to clients, Long writes that Apple average selling price for iPhones may be slipping.

Apple stopped reporting unit sales for the iPhone last year. Instead, it focused on ramping up the average price it sells each iPhone for. Perhaps not enough, though.

Apple R&D seems stingy in face of massive revenues

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Apple raked in the cash last quarter.
Apple R&D spending would have to double to match some of its competitors.
Photo: Jim Merithew/Cult of Mac

Apple spent a whopping $12.7 billion on research and development last year. And $51 billion since Tim Cook became CEO. But one analyst says that might not be enough.

The company actually spends less on R&D as a percentage of the money it takes in than many of its competitors. About half as much.

Apple Watch 2 will be 40 percent slimmer, claims dodgy analyst

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Apple Watch
The next Apple Watch might be a lot thinner.
Photo: Jim Merithew/Cult of Mac

The next Apple Watch might arrive sooner than expected, based on a new rumor claiming Apple’s new wearable will be unveiled in June.

Not only is the new watch ahead of schedule, it may even sport a 40-percent-thinner design, hopefully without compromising on battery life.

Almost sounds too good to be true, right?

Apple Car may ship in 2021, with a price tag of $75,000

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Apple car concept art shows what Cupertino might put on the road.
Coming soon?
Photo: Aristomenis Tsirbas/Freelancer

At $17k, the Apple Watch Edition is currently the most expensive product Apple sells.

But according to Piper Jaffray analyst Gene Munster, that record is likely to be obliterated when the Apple Car finally ships — since his projected price tag of “around $75,000” would put it at around four-and-a-half times the cost of Apple’s high-end wearable. Or the equivalent of 100 brand new iPhones 6s handsets.

Meet Ming-Chi Kuo, the best Apple analyst on the planet

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KGI Securities analyst Ming Chi Kuo has become the most accurate Apple seer around.
KGI Securities analyst Ming Chi Kuo has become the most accurate Apple seer around.
Photo: Digitmes

Over the past several years, one analyst has risen above the rest to become the most reliable voice on all things Apple. His name is Ming-Chi Kuo, and his ability to accurately prophesy Apple’s future product plans is unparalleled. Fittingly, he is also incredibly mysterious.

Kuo is back in the news with a report that the iPhone 6s — due in the fall — will have a new stronger case to make it less ‘bendable.’ The iPhone 6s will be made from the same tough-but-light 7000 series aluminum used in the Apple Watch (it’s also used to make bikes and planes). Kuo also predicts the 6s will come Rose Gold and a darker space grey, again, matching the near-black Apple Watch.

Last month, Kuo reported a long list of features coming to the 6s, including a better, faster A9 processor, a Force Touch screen, a 12-megapixel camera, better Touch ID, new gestures and more.

Kuo’s track record has elevated his Apple predictions to the level of gospel. He’s been called “the most accurate Apple analyst in the world” by Business Insider; and the “most reliable industry watcher on the planet when it comes to Apple” by BGR.

How did he become so good at knowing what Apple is going to do next?

iPhone Was The Most Dominant Smartphone Brand Last Quarter [Analyst]

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cirp

Apple has regained its lead over Android in the battle for U.S. smartphone marketshare, according to the latest report from Consumer Intelligence Research Partners (CIRP).

Going by CIRP’s figures, in the final quarter of 2013 iOS eked out a 2 percent advantage over Android — with Apple capturing 48 percent of the market to Google’s 46 percent.

Reputable Analyst Agrees With Munster: The Apple HDTV Will Enter Living Rooms In 2015

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Apple TV is still awaiting its apparently game-centric overhaul, but the Apple TV this rumor’s about is the long-awaited Apple television set we’ve heard reports of for years now. Of all the reports we’ve heard, the most oddly specific was one from analyst Peter Misek. He claimed Apple would make a television “display, gaming center, media hub, computer, home automator, etc.” that would retail for $1,250, bring in 30 percent gross margins, feature IGZO panels from Sharp, and be called the iPanel. Oh yes, and Apple was building 5 million of them in May 2012.Of course, absolutely none of this wound up happening. Maybe the shipments sunk on their way over to Cupertino?

Apple TV is still awaiting its apparently game-centric overhaul, but the Apple TV this rumor’s about is the long-awaited Apple television set we’ve heard reports of for years now. Of all the reports we’ve heard, the most oddly specific was one from analyst Peter Misek. He claimed Apple would make a television “display, gaming center, media hub, computer, home automator, etc.” that would retail for $1,250, bring in 30 percent gross margins, feature IGZO panels from Sharp, and be called the iPanel. Oh yes, and Apple was building 5 million of them in May 2012.

Of course, absolutely none of this wound up happening. Maybe the shipments sunk on their way over to Cupertino?


It’s hard to think of two analysts as different frome one another as Gene Munster and KGI Securities analyst Ming-Chi Kuo. While Munster has foolishly prattled on, predicting an Apple HDTV set every single year for at least five years without it coming true, Ming-Chi Kuo draws upon proven supply-chain sources across the Far East to make predictions about upcoming Apple products with almost unerring accuracy. When Munster opens his mouth, everyone laughs; when Kuo opens his, everyone listens.

So it’s odd to be writing a story in which Ming-Chi Kuo and Gene Munster’s predictions are lining up for a change, but it’s an odd world. In a recent note, Kuo argues that not only will an A7-powered Apple TV will be coming next year, but Apple will enter the living room with a proper HDTV set in 2015.