analyst

AirPods could be a $15 billion business in 2020

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Apple reportedly adding another supplier for its ultra-popular AirPods Pro
AirPods have been an enormous hit for Apple.
Photo: Apple

The iPhone might still be Apple’s biggest product by a wide margin, but the AirPods have a good claim to being Cupertino’s MVP of the year.

Accord to Bernstein analyst Toni Sacconaghi, Apple sold $6 billion worth of AirPods in 2019. And it could sell more than double that number in 2020.

Analyst complains iPhone’s average selling price is slipping

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Analyst complains iPhone’s average selling price is slipping
Apple needs to ramp up iPhone prices -- or so one analyst thinks.
Photo: Killian Bell/Cult of Mac

There are plenty of reasons to be enthusiastic about Apple’s massive earnings call yesterday. One analyst who’s not happy, however, is Barclays analyst Tim Long. In a note to clients, Long writes that Apple average selling price for iPhones may be slipping.

Apple stopped reporting unit sales for the iPhone last year. Instead, it focused on ramping up the average price it sells each iPhone for. Perhaps not enough, though.

Apple R&D seems stingy in face of massive revenues

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Apple raked in the cash last quarter.
Apple R&D spending would have to double to match some of its competitors.
Photo: Jim Merithew/Cult of Mac

Apple spent a whopping $12.7 billion on research and development last year. And $51 billion since Tim Cook became CEO. But one analyst says that might not be enough.

The company actually spends less on R&D as a percentage of the money it takes in than many of its competitors. About half as much.

Apple Watch 2 will be 40 percent slimmer, claims dodgy analyst

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Apple Watch
The next Apple Watch might be a lot thinner.
Photo: Jim Merithew/Cult of Mac

The next Apple Watch might arrive sooner than expected, based on a new rumor claiming Apple’s new wearable will be unveiled in June.

Not only is the new watch ahead of schedule, it may even sport a 40-percent-thinner design, hopefully without compromising on battery life.

Almost sounds too good to be true, right?

Apple Car may ship in 2021, with a price tag of $75,000

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Apple car concept art shows what Cupertino might put on the road.
Coming soon?
Photo: Aristomenis Tsirbas/Freelancer

At $17k, the Apple Watch Edition is currently the most expensive product Apple sells.

But according to Piper Jaffray analyst Gene Munster, that record is likely to be obliterated when the Apple Car finally ships — since his projected price tag of “around $75,000” would put it at around four-and-a-half times the cost of Apple’s high-end wearable. Or the equivalent of 100 brand new iPhones 6s handsets.

iPhone Was The Most Dominant Smartphone Brand Last Quarter [Analyst]

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cirp

Apple has regained its lead over Android in the battle for U.S. smartphone marketshare, according to the latest report from Consumer Intelligence Research Partners (CIRP).

Going by CIRP’s figures, in the final quarter of 2013 iOS eked out a 2 percent advantage over Android — with Apple capturing 48 percent of the market to Google’s 46 percent.

Reputable Analyst Agrees With Munster: The Apple HDTV Will Enter Living Rooms In 2015

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Apple TV is still awaiting its apparently game-centric overhaul, but the Apple TV this rumor’s about is the long-awaited Apple television set we’ve heard reports of for years now. Of all the reports we’ve heard, the most oddly specific was one from analyst Peter Misek. He claimed Apple would make a television “display, gaming center, media hub, computer, home automator, etc.” that would retail for $1,250, bring in 30 percent gross margins, feature IGZO panels from Sharp, and be called the iPanel. Oh yes, and Apple was building 5 million of them in May 2012.Of course, absolutely none of this wound up happening. Maybe the shipments sunk on their way over to Cupertino?

Apple TV is still awaiting its apparently game-centric overhaul, but the Apple TV this rumor’s about is the long-awaited Apple television set we’ve heard reports of for years now. Of all the reports we’ve heard, the most oddly specific was one from analyst Peter Misek. He claimed Apple would make a television “display, gaming center, media hub, computer, home automator, etc.” that would retail for $1,250, bring in 30 percent gross margins, feature IGZO panels from Sharp, and be called the iPanel. Oh yes, and Apple was building 5 million of them in May 2012.

Of course, absolutely none of this wound up happening. Maybe the shipments sunk on their way over to Cupertino?


It’s hard to think of two analysts as different frome one another as Gene Munster and KGI Securities analyst Ming-Chi Kuo. While Munster has foolishly prattled on, predicting an Apple HDTV set every single year for at least five years without it coming true, Ming-Chi Kuo draws upon proven supply-chain sources across the Far East to make predictions about upcoming Apple products with almost unerring accuracy. When Munster opens his mouth, everyone laughs; when Kuo opens his, everyone listens.

So it’s odd to be writing a story in which Ming-Chi Kuo and Gene Munster’s predictions are lining up for a change, but it’s an odd world. In a recent note, Kuo argues that not only will an A7-powered Apple TV will be coming next year, but Apple will enter the living room with a proper HDTV set in 2015.

Apple’s Fourth Quarter Financials At A Glance [Charts]

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bythenumbers

As you may have seen in our previous post on Apple’s fourth quarter (Q4) financial report, the Cupertino company has beat out Wall Street expectations this quarter, showing off a revenue of $37.5 billion with a hefty 7.5 billion profit to go along with it.

To help you make sense of Apple’s business this quarter, as well as some general trends of the last five years, we’ve taken it upon ourselves to put together some charts in an easy-to-read format to show you how the numbers break down, from revenue and profit margins to how many devices Apple is selling, to how much money it’s making from those sales.

Let’s take a look at some of the numbers in visual form, and see what we can take from it.

NPD DisplaySearch Predicts Displays For 4.7-Inch iPhone, Retina MacBook Air, Apple HDTV and iWatch

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iphoneplus-all-models-extrawide

NPD DisplaySearch is one of the more reputable sources of supply-chain chatter there is, and they are currently making some bold predictions when it comes to Apple’s future iOS device line-up, from the iPhone 6, Retina MacBook Air, Apple HDTV and iWatch. Not only do they say that Apple is intending on announcing a retina iPad mini later this month (fingers crossed), but they say a larger iPhone is a certainty. In fact, they think every Apple display will improve across the board.

Apple Could Sell 13 Million iPhone 5Ss & 5Cs In Just 10 Days

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apple-iphone-buy-P16

One of the problems that Apple has launching new iPhones in late September is that even though every iPhone release sells more than the release before it, they don’t actually bump Apple’s quarterly numbers as much as they could.

Why? Let’s take this year as an example. All signs point to the iPhone 5S and iPhone 5C launching on September 20th, but Apple’s financial quarter ends on September 30th. That gives Apple just ten days to sell as many iPhones as possible to bump up their quarterly results. It’s the October – December quarter where Apple sees the most iPhone sales.

So how many iPhones can Apple sell in just ten days? According to Pacific Crest analyst Andy Hargreaves, a lot. He thinks Apple can sell up to 13 million iPhones before the quarter closes.

The iPhone 5C Could Launch Without Siri [Analyst]

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iPhone-5C-martin-hajek

Piper Jaffray analyst Gene Munster might be a bit of a laughing stock when it comes to the so-called Apple HDTV, but he’s still one of the go-to soothsayers for investors looking for an early heads-up on what Apple might do next. In a new report, Munster is making a rather strange claim: he says that Apple’s low-budget iPhone 5C will ship without Siri.

Popular Apple Analyst Michael Gartenberg Joins Apple’s Marketing Team

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michaelgartenberg_1364757384_51

We love picking apart the stupid things analysts say, but Michael Gartenberg is a rare example of a veteran analyst who doesn’t make wild, ridiculous predictions about Apple. He has worked for the Gartner research group, and Apple has even used Gartner’s market share figures multiple times in its keynotes.

After spending most of his career covering Apple and other tech companies, Gartenberg is now batting for the other team. He has reportedly accepted a job on Apple’s own marketing team, and he now reports to Phil Schiller.

iPhone 5S “Not Happening” In June [Analyst]

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iphone5S-Camera

Jefferies & Co.’s Peter Misek is our favorite know-nothing analyst, having been proven hysterically, horribly wrong on about every major Apple prediction he’s ever made. He’s probably safe on this prediction, though: even Misek doesn’t think Apple’s going to surprise us with a new iPhone in June. But he’s still kind of an idiot, since it directly contradicts his own prophecies back in December.

Apple Will Make A Phablet In 2014, And It Will Be The iPhone 6 [Analyst]

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iphone6

In Apple’s latest earnings call, CEO Tim Cook was suddenly equivocal about whether or not Apple would do an iPhone with a larger display.

“Our competitors have made some significant tradeoffs in many of these areas to ship a larger display,” Cook said on the earnings call. “We would not ship a larger display iPhone while these tradeoffs exist.”

What that hints is Apple doesn’t have a larger screen iPhone in its pipeline yet, but they’re working on one, without any of the tradeoffs of the competition. (What these tradeoffs actually are in Apple’s mind are anyone’s guess.)

A new analyst report suggests that this larger screen iPhone will be the iPhone 6, and it will land in summer of 2014. This year, we’ll just have to deal with an iPhone 5S in a bevy of peacock fan of different color options.

Analysts Expect Apple To Announce Revenues Between $41 Billion And $43 Billion

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applemoney

Apple will announce its second quarter financial results at 5 p.m. EST today, and this could be one of the company’s most interesting earnings calls for some time. Wall Street has been less than optimistic about the Cupertino company’s recent performance, and some believe that Apple will post its first quarter of negative growth income for over a decade.

But some analysts are a little more positive. According to averages put together by Yahoo! Finance, Apple is likely to announce revenue between $41 billion and $43 billion for the second quarter, with margins between 37.5% and 38.5%.

Bullsh*t Rumor Claims Apple Could Be Looking To Replace Tim Cook

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Going nowhere.
Going nowhere.

I’ve been writing for Cult of Mac for almost three years now, and in that time I’ve covered some pretty farfetched Apple rumors. But the latest from Forbes comes with a whole new level of crazy.

“Some Wall Street sources close to some Apple executives” say the Cupertino company could be searching for a replacement for Tim Cook, it claims, before suggesting Cook could turn Apple into another Hewlett-Packard or JC Penney and insisting “Apple’s shine has faded” since the passing of Steve Jobs.

Apple Profit Probably Fell For The First Time In A Decade

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Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.
Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.

Apple’s quarterly profit probably fell for the first time in over a decade, thanks to new products with lower profit margins and a slowing demand for the iPhone, Bloomberg reports. Fourteen analysts have reduced their estimates for Apple in recent weeks, and on Friday, the Cupertino company’s share price fell below $400 for the first time since December 2011.

Analyst Predicts “Killer App” For The iPhone 5S, Maybe iRadio Or Mobile Payments

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crystal-ball

Like a psychic, the bread and butter of most analysts is to make wild predictions to their clients and then, when they don’t come true, pretend like those predictions were never made to begin with. When that fails, another ploys analysts, like psychics, sometimes use is overly vague predictions that could literally be fulfilled by anything.

Morgan Stanley analyst Katy Huberty’s latest bit of soothsaying falls into the latter cam: she claims that after meeting with Apple management recently, she feels quite certain that Apple could release a “killer app” this year. Only one, Katy?

Gene Munster Says He Doesn’t Know What Apple Has Planned For April, But It’s Something!

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This guy really believes that Apple is making a HDTV.
This guy really believes that Apple is making a HDTV.

Earlier this week the web was assaulted with a bevy of horrible Apple rumors from analyst Peter Misek. Along with claiming that Apple was going to have an Apple TV SDK event in March, Misek said Apple’s 4.8-inch iPhone will launch next year, and that iPhone 5 sales are slipping.

It only took a few minutes before Misek’s B.S. was shot down, so rather than launching his own barrage of crappy Apple TV rumors, Piper Jaffray’s analyst, Gene Munster, decided to tell investors he has no idea what Apple’s got up it’s sleeve right now, but there’s surely something.

Apple Is No Longer The Most Valuable Public Company On Earth, And That’s Ok [Opinion]

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Is Apple to blame for its sliding stock?
Is Apple to blame for its sliding stock?

It’s hard to forget the day that Apple surpassed Exxon Mobil to become the most valuable publicly traded company in the world. But a lot has happened to Apple’s stock since August of 2011. AAPL has ridden a chaotic roller coaster on the stock market. After announcing a record holiday quarter Wednesday with $54.5 billion in revenue and $13.1 billion in profits, AAPL dropped more than 10%. That’s more than $50 billion in market cap gone in a day. Poof.

Apple’s stock isn’t doing so hot, and after over a year in second place, today marks the day that Exxon Mobil dethroned Apple on Wall Street.

And that’s ok. This doesn’t mean that the company is doomed.

Wall Street’s Predictions For Apple Tomorrow: This Could Be The Best Quarter Ever

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Apple Store hype

Apple will announce its quarterly earnings for the 2012 holiday season tomorrow, and investors are nervous. The company’s stock has been on quite the roller coaster ride since its $700 high back in September 2012. AAPL is now trading right around $500, which is the lowest it has been in more than six months.

Recent reports have said that demand for products like the iPhone is faltering. That’s why it may come as a surprise that Wall Street expects Apple to have its best earnings report ever tomorrow. So is it a good time to sell AAPL? Now may actually be the best time to buy.